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凡塔斯:打造加盟+外卖闭环,共享餐饮行业增长红利
Core Insights - The restaurant industry is rapidly transitioning towards online and offline integration, with home delivery services becoming a new growth engine [1][2] - Fantas, a leader in the steak buffet sector, has launched a takeout service to capitalize on this trend, expanding consumer reach through innovative services and a robust franchise system [1][2] Company Overview - Fantas has a mature franchise system supported by a strong operational framework, professional training teams, and significant brand influence, making it a preferred choice for many entrepreneurs [1][2] - The management team consists of experienced professionals from Fortune 500 restaurant companies, establishing a standardized management system across operations, branding, and research and development [1] Supply Chain and Cost Efficiency - Fantas has developed a comprehensive supply chain system that ensures unified procurement and distribution of ingredients, significantly lowering operational costs and enhancing profit margins for franchisees [1] - The company operates self-owned factories equipped with high-standard purification workshops and automated packaging equipment to guarantee food quality and supply stability [1] Marketing and Customer Engagement - In 2019, Fantas established a new media matrix, currently boasting over 1.3 million followers online and over 4 million search traffic on Douyin, effectively driving traffic to franchise stores through a combination of public and private membership operations [1][2] Franchise Support and Operations - The company offers a one-stop support and operation model for franchisees, covering everything from site selection and decoration to marketing strategy, with real-time adjustments based on market dynamics [2] - Fantas provides 12 comprehensive support policies, including personnel training, supply chain support, and digital tool empowerment, ensuring rapid establishment of franchise stores based on a proven model from 48 direct-operated stores [2] Product Quality and Delivery Efficiency - Fantas adheres to high standards for ingredients and cooking requirements, utilizing specialized packaging to maintain food temperature and flavor, ensuring that the quality of takeout matches that of in-restaurant dining [2] - The company collaborates with major delivery platforms like JD, Ele.me, and Meituan to enhance delivery efficiency and stability, employing an intelligent scheduling system to ensure timely delivery even during peak hours [2] Future Outlook - Fantas aims to build a bridge to success for entrepreneurs through its strong brand, mature franchise system, and high-quality home delivery services, while also enhancing the dining experience for consumers [3]