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成交额增长45%!这些商家借助京东物流优质服务实现流量与单量双提升
旺家福:送货上门服务"稳"住口碑,70%售后锐减背后的服务升级 旺家福官方旗舰店,月销卤味鸭货数十万单,单月销售鸭爪超400万个。亮眼销量背后,却曾深陷物流 困局,末端服务成为痛点:"不送货上门,放驿站导致破损、丢失频发,物流引发的售后问题居高不 下,直接侵蚀利润和口碑。" 当物流履约能力成为店铺的"隐形评分项"与"显性流量密码"时,如何借力强大的物流品牌背书,实现店 铺曝光、转化跃升与售后无忧?当前,一批嗅觉敏锐的商家正通过京东物流优质服务,交出令人瞩目的 答卷。 通过在商品详情页、搜索推荐页显著位置展示"京东快递""次日达"等标识,商家不仅赢得了消费者的信 任,更开启了流量增长、转化提升与服务优化的正循环。 文华麻辣鸡:冷链物流"鲜"行一步,转化飙升与时效突破的双赢 对于文华馋猫食品旗舰店而言,时间就是新鲜度,更是生命线。文华主营爆品丰都麻辣鸡,长期坚 持"现做现卖",而5天的短暂保质期对物流时效提出了严苛的要求。 选择与京东物流合作,成为其破局的关键一步。通过在商品详情页展示"京东快递"标识,商品点击到成 交的转化率增长了53%!京东物流的可靠服务,直接带动了日均发货量的31%增长。 更令商家惊喜的是时 ...
2025年浙江省遂昌县食品安全检测情况通报(第9期)
Core Insights - The report highlights the results of a food safety inspection conducted by the Suichang County Market Supervision Administration, which involved sampling and testing various food products, with all 24 batches passing the safety standards [2][3] Group 1: Inspection Overview - The inspection covered five major categories of food products: edible agricultural products, frozen foods, catering foods, starch and starch products, and grain processing products [2] - A total of 24 batches were sampled and tested, all of which met the national food safety standards [2] Group 2: Sample Details - The report includes a detailed table of the inspected food items, listing their names, specifications, brands, production dates, production units, and inspection results, all of which were compliant [2][3] - Notable products include chicken legs, South American shrimp, black pepper steak, and various types of snacks and beverages, all produced by different local businesses [2][3]
晚上去超市“薅羊毛”成潮流?清仓折扣“盲盒”需理性
Bei Jing Wan Bao· 2025-07-05 02:38
Core Insights - The rise of nighttime supermarket discounts has attracted consumers, particularly in Beijing, where many chain supermarkets have adopted "day clearing" strategies to boost sales during evening hours [1][2][3] Group 1: Consumer Behavior - Consumers are increasingly savvy about timing their purchases, with many learning the best times to shop for discounts, such as 8 PM for major markdowns [2][3] - The atmosphere during discount hours is lively and communal, resembling a market where customers engage with each other and staff, enhancing the shopping experience [5][6] - Many shoppers report feeling compelled to buy items due to the perceived savings, often leading to impulse purchases that may not align with their actual needs [7][8] Group 2: Pricing Strategies - Different categories of products have varying discount schedules, with fresh produce often marked down earlier in the day, while prepared foods see significant discounts closer to closing time [2][3] - The use of eye-catching discount labels in supermarkets, such as white tags with black text or bright yellow labels, is designed to attract attention and encourage purchases [7] - Regular priced items struggle to sell as consumers focus on discounted products, leading to a potential issue for supermarkets in moving full-priced inventory [4][6] Group 3: Market Dynamics - The competition among supermarkets to attract evening shoppers has intensified, with stores like Wumart and Seven Fresh implementing similar discount strategies to draw in crowds [2][3] - The phenomenon of "nighttime clearance" reflects broader trends in consumer behavior, where shoppers seek value and are willing to navigate crowded environments for perceived savings [5][6] - The experience of shopping during these discount periods is often described as more engaging and social compared to traditional daytime shopping, which may influence future shopping habits [5][6]
海底捞开卖铁锅炖,人均65元,还有扭秧歌表演......
3 6 Ke· 2025-07-04 12:17
Core Viewpoint - The company "Miao Shixiong," a sub-brand of Haidilao, is launching a new restaurant model focused on "Iron Pot Stew" cuisine, aiming to diversify its offerings and attract a younger demographic in Zhengzhou [1][2][16]. Group 1: New Store Launch - Miao Shixiong has opened a new restaurant called "Miao Shixiong Iron Pot Stew · New Northeastern Cuisine" in Zhengzhou, which is currently the only location of this new format [1][2]. - The restaurant features a diverse menu with approximately 60 SKUs, including iron pot dishes, handmade noodles, Northeastern specialties, snacks, desserts, staple foods, and beverages, with an average spending of over 60 yuan per person [2][4]. Group 2: Menu Highlights - Signature dishes include the iron pot stew of big goose, chicken with matsutake mushrooms, black soil pork ribs, and Hohhot beef steak [4]. - The restaurant emphasizes the use of fresh ingredients, with over 70% sourced from the Changbai Mountain area, and features a transparent ingredient display cabinet [6][8]. Group 3: Customer Experience - The restaurant adopts a "Haidilao-style service," including nightly talent shows and interactive performances by staff dressed in traditional costumes, enhancing the dining experience [8][15]. - Customers can enjoy free drinks and snacks at the entrance, and there is a DIY area for making ice powder, promoting customer engagement [8]. Group 4: Brand Evolution - Miao Shixiong has undergone multiple transformations since its inception, originally starting with a focus on stir-fried chicken and later expanding into various food categories, including barbecue and hot pot [16][19]. - The brand's strategy includes targeting younger consumers and adapting to market trends, as seen in its recent offerings and store formats [19][22].
“小”戏票撬动文旅“大”市场 “非遗+”点亮“夜经济”激发新活力
Yang Shi Wang· 2025-07-04 06:13
央视网消息:近年来,在文旅融合的大趋势下,不少地方巧妙而深入地发掘非遗文化的独特魅力。福建泉州的提线木偶就是一张很有辨识 度的城市名片。"先买戏票,再定机票",一张小小木偶剧戏票直接带动了当地的文旅市场,仅去年在剧场就有900多场木偶剧演出,观众人数 更是超过40万人次。 这是新创排的《哪吒·绝地反击》,每一场演出都引得现场观众连连叫好。 泉州提线木偶戏是首批国家级非物质文化遗产,表演的时候,每个木偶系有16条—30余条纤细提线。演员们凭借精湛"线规"和娴熟技巧, 十指灵动,张弛有度,一场木偶剧承载了岁月的痕迹,也满足了年轻人对历史探索的渴望。 古城内的小街巷多与古城内2.5公里长的主街中山路交汇,中山路是我国仅有保存最完整的联排式骑楼建筑商业街。经保护修缮的骑楼跨 人行道而建,楼房与楼房相互连接,它们以闽南特色的红砖作为主要的建筑材料,并融合了西式的建筑风格。 "先抢戏票,再订机票"已经是许多来泉州的游客的常态,有不少游客更是拉着行李箱来到演出剧场。为了让更多游客能够欣赏到木偶戏, 泉州木偶剧团加演又加座,去年的表演收入同比增长超过60%。 活用历史建筑 "非遗+技术"点亮夜经济 木偶戏还带动了文创产品的热 ...
这只烤鸭为何只卖二十五元?(话说新农村)
Ren Min Ri Bao· 2025-07-03 22:08
Core Insights - The article discusses the transformation in meat consumption patterns and the need for deep processing of livestock products to enhance profitability across the supply chain [1][2][3] - It highlights the economic dynamics behind the pricing of duck products, illustrating how separating parts for sale can lead to increased revenue [1][2] - The article emphasizes the importance of modernizing the livestock industry to address cyclical supply and demand imbalances, particularly in the context of China's meat production and consumption [2][3] Industry Trends - China is the largest producer and consumer of meat globally, with a significant portion of livestock being consumed in primary product form, indicating a substantial opportunity for deep processing [2][3] - The diversification of meat consumption scenarios is driven by rising living standards, leading to increased demand for various meat products, including ready-to-eat meals and specialty items [3] - The article notes that over 80% of livestock meat is consumed as primary products, suggesting a significant potential for value-added processing [3] Economic Dynamics - The pricing of duck products illustrates a profitable model where the whole duck is sold in parts, allowing for better profit margins on less valuable cuts [1][2] - The cyclical nature of livestock prices is influenced by market dynamics, such as the recent increase in duck and goose farming due to high pork prices, which subsequently led to a decrease in their market share as pork supply increased [2] - The article points out that the integration of advanced technologies in livestock farming, such as digital farming systems, can significantly enhance the value of meat products [3] Future Outlook - The livestock industry is encouraged to focus on cost reduction and efficiency improvements through the entire supply chain, including the adoption of precision feeding techniques and digital innovations [3] - There is a call for the establishment of a comprehensive classification and grading system for meat products to further expand the value space in the livestock sector [3] - The article suggests that a collaborative effort across various segments of the industry is necessary to ensure resilience against market fluctuations and to meet consumer demands effectively [3]
看看来逛“盒马”的天津人都钟爱什么?
Sou Hu Cai Jing· 2025-07-01 08:56
6月27日至29日,盒马鲜生天津首店开业前三天,已显示出首店经济的消费拉动力。这三天,天津大悦城客流量近 48万人次。其中,仅6月28日单日客流超18.6万人次,创天津大悦城开业以来单日客流新高。与此同时,这三天带 动全馆品牌销售大幅跃升,141家品牌销售创新高。 正在建设国际消费中心城市的天津,正迎来一波又一波的"商业上新",而一个城市首店开得越多,也意味着这个 城市的商业消费力强。从历史数据来看,天津引进首店数量创近年来新高,过往一年引进首店数量超百家。 2025年上半年,南开区紧扣"首店首发"经济内核,以天津大悦城等各大商业综合体为着力点,着力构建以"潮、 新、趣"为核心的城市地标商圈,已引进盒马鲜生等各类城市级以上首店32家。 通过持续丰富消费新业态、新场景、新模式,不断优化消费环境,全品类、多领域提升消费能级和品质,加快建 设特色鲜明的国际消费中心城市的天津正在发力。 几百米长的进店队伍 首店经济拉动效能有多高,实际体验过的市民,一定印象深刻。 6月29日下午三点,刚刚步入南开大悦城负一层,记者就感受到了人挤人的状态…… 因为客流量大,所以客人不能直接从盒马鲜生的入口进入,而是需要从距离入口处几百米 ...
山姆与盒马,谁才是下沉市场的“王”?
东京烘焙职业人· 2025-07-01 05:07
以下文章来源于联商网 ,作者映山红 联商网 . 中国零售门户网站联商网订阅号,聚焦零售行业,全面提供购物中心、快消、电商、时尚品牌等第一手 热点资讯,深度观察、数据分析等。 出品 /联商专栏 下沉市场,一般指三线及以下城市、县镇与农村地区市场。无论覆盖区域,或人口比例,这个市场都是 中国消费市场最大组成部分。从消费潜力来看,"千亿县"队伍不断扩容,成为构建县域商业体系、助力 县域消费崛起的经济基础。以山姆为例,2020年7月,山姆首次深入县级市江苏昆山店,开业当天创下 彼时山姆新店营业额纪录。这充分显示出下沉市场消费者对于高品质商品的强烈需求和消费能力。 盒马在下沉市场同样成绩斐然,盒马2024年新开的72家门店中,30%位于三线及县城城市,这一比例 创下五年新高。盒马鲜生徐州门店月销售额达4500万元,超过部分一线城市门店;长三角的义乌、常 熟、诸暨等消费数据也创历史新高。 然而,下沉市场并非一片坦途。这里消费习惯、生活方式、文化观念千域千面。在商品需求上,消费者 既追求性价比,又渴望品质生活的升级。传统商超在下沉市场面临生鲜经营能力差、常规商品同质化竞 争激烈、数字化能力差等问题。同时,下沉市场物流成本高 ...
大批美军部队开始加餐
news flash· 2025-06-20 11:55
Core Viewpoint - A trend has emerged among U.S. military personnel sharing their lavish meals on social media, which has raised concerns among viewers about the potential implications of such feasts, often associated with upcoming deployments [1] Group 1: Social Media Trends - Numerous U.S. soldiers have showcased their "lavish meals" on various social media platforms, featuring high-end foods like steak and lobster [1] - The trend was initiated by a U.S. Army soldier who runs a popular short video account with tens of thousands of followers, frequently sharing her military dining experiences [1] Group 2: Public Reaction - Many American netizens have cautioned the soldiers to "stay safe," as the sudden availability of extravagant meals often indicates impending deployment for significant missions [1] - Some soldiers who shared similar meals expressed a less optimistic view, referring to the lavish food as "deployment meals," which are provided to troops being sent to the front lines as motivation [1]
达势股份-达美乐中国(1405.HK)中西部百店里程碑达成 区域战略成效显著
Ge Long Hui· 2025-06-10 01:41
据格隆汇获悉,随着达美乐中国武汉经开万达店的隆重开业,达美乐中国迎来重要发展里程碑——其在中国华西市场的门店规模突破100家。这一成就不仅 印证了公司区域化发展战略的高效实施,更标志着其全国"走深、走广"战略布局取得实质性进展。 达势股份-达美乐中国是达美乐比萨在中国大陆、中国香港特别行政区和中国澳门特别行政区的独家总特许经营商。自2022年12月首次进入该区域以来,公 司在不到三年的时间里完成百家门店的战略布点。每家门店均严格遵循品牌标准,致力于为当地消费者提供新鲜、美味、贴心的用餐体验,持续提升品牌在 中西部市场的渗透力和影响力。 据业内人士分析,这一快速发展态势充分体现了达美乐中国对中国餐饮市场,特别是中西部新兴消费市场的战略信心。通过精准把握区域消费特征,优化门 店布局策略,公司正稳步推进其在中国市场的长期可持续发展规划。 达美乐中国加速全国布局 跨界营销打造品牌新势能 达美乐中国积极探索创新营销模式,通过多元化合作提升品牌影响力。春节期间与网易游戏《蛋仔派对》的联名合作,成功实现线上游戏互动与线下消费场 景的有机融合。六一儿童节期间推出的"芽趣萌生"套餐创新性地将美食体验与种植盲盒相结合,不仅为家庭 ...