Core Viewpoint - The article explores the emerging "emotional consumption" trends in Japan, particularly focusing on the sub-industries and products that have developed among young consumers during Japan's economic transformation [3]. Group 1: Emotional Consumption Categories - The article identifies three categories of emotional consumption that have emerged in Japan, which include unique accommodation, Emo and Chill consumption, and energy drink industries [3][4]. Group 2: Unique Accommodation Industry - The "waste school homestay" trend is highlighted, where old buildings are repurposed into hotels, providing differentiated experiences for consumers [4]. Group 3: Emo and Chill Consumption - Instant imaging cameras, such as Polaroids, are experiencing a resurgence despite the competition from smartphone photography, driven by outdoor activities and nostalgia [4]. - The market for solo camping is growing, reflecting a trend towards individual outdoor experiences [4]. Group 4: Energy Drink Industry - Energy drinks that focus on alleviating negative emotions and promoting sleep are gaining popularity among consumers [4].