有人说，现代人的家里都有个 " 消费坟场 "—— 那里躺着冲动买下的健身器材、为 " 可能有用 " 而囤的厨房神 器、跟风入手的电子设备。但与此同时，也有一些意外之喜： 几十块的手机支架、平平无奇的帆布包，被默默 用了整整一年。 消费这件事，最能暴露"理性与情感"的拉扯。 过去两周，我们在「早点生活」社群发起了"年度消费反馈征集"，收集用户的真实体验： 今年最坑的花费 、 最愿意复购/推荐的 3C 与居家好物 。 下面这份清单，来自早点生活社群用户的真实反馈；有品牌有场景，也有后悔与真香。 一、真香好物：这些钱花得值！ @王琪 年初买了九阳的 破壁机 ，使用频次 为 工作日2次/天，周末3-4次/天 。 万物可破壁，秋冬季节，尤其要多喝一 些 暖和的 水水。 @凹 这种免插电的，可以加热的水杯其实挺不错的，冬天随时随地可以喝到热水。 @哎呦我是团子啊 推荐珀莱雅盾护，三式，植气叮叮 ， 皮肤状态 稳定不少。 @Source 松拓 race 2 值得入手 。 @Coffee 最近买了这个复刻版，小时候觉得很贵的一个电子宠物 ， 情怀 满分 ！ @一只幸运猫 我买了那个艾草的加热坐垫 ， 冬天坐着 暖乎乎 ， 还 ...

中国拍立得行业调研简报 | 2025/06 www.leadleo.com 报告提供的任何内容（包括但不限于数据、文字、图表、图像等）均系头豹研究院独有的高度机密性文件（在报告中另行标明出处者除外）。未经头豹 研究院事先书面许可，任何人不得以任何方式擅自复制、再造、传播、出版、引用、改编、汇编本报告内容，若有违反上述约定的行为发生，头豹研究 院保留采取法律措施、追究相关人员责任的权利。头豹研究院开展的所有商业活动均使用"头豹研究院"或"头豹"的商号、商标，头豹研究院无任何前述名 称之外的其他分支机构，也未授权或聘用其他任何第三方代表头豹研究院开展商业活动。 1 头豹调研简报 | 2025/06 拍立得行业 Q1：市面上的拍立得都有哪些类型？与专业数码相机相比，拍立得有何成像 特点？ 报告标签：拍立得、即时成像、品牌忠诚度 2025年6月 ◼ 广义上拍立得可分为传统拍立得、电子拍立得和手机照片打印机 按照成像原理等特征不同，广义上拍立得可分为传统拍立得、电子拍立得和手机照片打印机三类。其中传统拍立得 是经典的即时成像相机，代表品牌有富士instax、宝丽来等，通过胶片感光和化学显影实现即拍即得，成像自带复古 质 ...

Core Insights - On Qixi Festival, Meituan's non-food instant retail order volume reached a record high of 27 million, driven by the "Flash Purchase Gifts" demand [1][4] - The overall gift consumption scale for Meituan's flash purchase also hit a new peak, with significant increases in sales across various categories including flowers, electronics, beauty products, and jewelry [1][4] Group 1: Sales Performance - The sales of flowers on Meituan reached a new high, with significant growth in high-priced categories such as digital products, beauty care, and jewelry [4] - On Qixi Festival, sales of electric shavers and children's smartwatches increased by over 6 times year-on-year, while neck massagers saw a growth of over 3 times [4] - Sales of gold jewelry increased by over 6 times, and pearl jewelry grew by 4 times, indicating a strong demand for premium gifts [4] Group 2: Consumer Behavior - Consumers are shifting from traditional gifts like flowers and chocolates to a more diversified and quality-oriented approach, leading to a dual increase in order volume and average transaction value [4] - The trend of instant retail is becoming an important growth driver for brands and retailers, with over 500 brands experiencing multiple-fold growth in sales on the platform [4]

Core Insights - On August 29, during the Qixi Festival, Meituan's non-food instant retail order volume reached a record high of 27 million, indicating a significant increase in consumer demand during traditional holidays [2][3] - The growth in orders is attributed to a shift in gifting trends towards diversification and quality, with consumers moving from traditional gifts like flowers to a wider range of high-value products [2] - Instant retail has become a crucial growth area for brands and retailers, with over 500 brands experiencing multiple-fold increases in sales on the platform during the Qixi Festival [3] Group 1 - Meituan's instant retail orders on Qixi Festival reached 27 million, marking a significant increase compared to previous years [2] - The platform saw substantial growth in high-value categories such as electronics, beauty products, and jewelry, with sales of electric shavers and children's smartwatches increasing over six times year-on-year [2] - The sales of gold jewelry and pearl accessories also saw significant growth, with gold jewelry sales increasing over six times and pearl sales increasing four times [2] Group 2 - Instant retail is becoming an important business increment for major brands and retailers, with over 500 brands experiencing substantial sales growth on the platform [3] - The trend of gifting has evolved from traditional items like flowers and chocolates to a broader range of products, indicating a shift in consumer behavior [3] - Brands such as Huawei, Sephora, and Watsons reported multiple-fold increases in sales, highlighting the effectiveness of instant retail during festive occasions [3]

Group 1 - The core observation from Meituan's Qixi consumption report indicates a 50% increase in order volume compared to the same period last year, with overall gift consumption reaching a new high [1] - Flower sales peaked on Qixi Day, with significant growth in categories such as digital products, beauty and skincare, and jewelry, highlighting a trend of diverse gift-giving [1][5] - Collaborations with brands like Disney and cultural institutions have revitalized traditional gifts, making them more personalized and appealing to consumers [1] Group 2 - The trend of "flash purchase gifting" has expanded beyond flowers to include a wide range of categories, with notable increases in sales for children's smartwatches, electric shavers, and neck massagers [5] - Beauty products remain a major category for gifting, with eye care sets seeing nearly a 5-fold increase in sales, and other skincare items doubling in sales [5] - Major brands like Dell and Huawei experienced substantial sales growth on Qixi Day, with Dell's sales increasing over 20 times and Huawei's nearly 6 times, indicating a strong performance in the retail sector [5]

Core Points - A batch of confiscated LABUBU toys and other items was auctioned on JD's asset trading platform, selling for 191,608 yuan after 73 rounds of bidding [1] - The starting price for the auction was set at 114,608 yuan, indicating a significant increase in value during the bidding process [1] - The auction included 39 LABUBU toys, 3 watches, 4 instant cameras, and 1 bag, all sold as a package [1] Group 1 - The LABUBU toys included 9 blue "Merlion" figures valued at approximately 1,000 yuan each and a limited edition from Thailand valued at around 600 yuan each [3] - The auction saw a dramatic increase in bids during the last 10 minutes, with prices rising from just over 120,000 yuan to the final sale price of 191,608 yuan, exceeding the starting price by nearly 80,000 yuan [4] - Two bidders engaged in intense competition, making a total of 29 bids, which contributed to the final auction price [4] Group 2 - Customs authorities recently seized 144 LABUBU toys from two travelers who attempted to bring them into the country without declaring them, highlighting ongoing issues with cross-border toy trading [4] - The seized toys were part of a popular blind box series, which has a price disparity between overseas and domestic markets, creating an arbitrage opportunity [4] - Customs regulations state that personal items brought into China must not exceed a total value of 8,000 yuan to be exempt from duties, and exceeding this limit without declaration can lead to penalties [4]

Group 1: Financial Performance - In Q1 2025, the company achieved total revenue of 484 million RMB, a year-on-year increase of 10.12% [2] - The net profit attributable to shareholders for Q1 2025 was 29.91 million RMB, reflecting a year-on-year growth of 31.24% [2] Group 2: Product Development and IP Expansion - The second quarter order meeting successfully introduced new IPs including "Jujutsu Kaisen," "Gintama," and "Detective Conan" [3] - In 2024, the company launched a series of unique secondary dimension products, including badges and plush toys, which gained market attention [3] - For 2025, the product line will expand to include lifestyle items such as cups and plush toys, integrating fashion and emotional value into the products [3] Group 3: Market Strategy and Risk Management - The company's revenue structure for 2024 shows that overseas income accounts for 28.07%, while domestic income is 71.93%, indicating a strong domestic market focus [5] - The company plans to enhance its creative product business and increase domestic supply to build a dual-circulation development model [5] - The overseas production bases in Vietnam and Cambodia generated 451 million RMB in revenue for 2024, accounting for 63.97% of the company's overseas income in the educational and office supplies sector [5] - The company will actively seek new customers through international exhibitions and enhance product value to mitigate tariff impacts [5] Group 4: M&A and Strategic Opportunities - The company is closely monitoring industry dynamics and potential opportunities for collaboration, with a cautious approach to any mergers or acquisitions [7]

Group 1 - The opening of JD MALL Beijing Shuangjing store marks the introduction of a technology-driven commercial complex with an area of 50,000 square meters, featuring "immersive experience, full-category coverage, and scenario-based services" [1] - The store includes the first immersive experience space in North China focused on instant imaging culture, created by Fujifilm, attracting consumers with interactive photo opportunities [1] - JD MALL Shuangjing store introduces a cross-border experience store model that integrates international sourcing, bonded warehouse operations, customs declaration, international logistics, offline stores, and online cross-border shopping, offering over ten thousand products from more than 50 countries and regions [1] Group 2 - The store emphasizes technology with an "AI New Life" experience area showcasing cutting-edge AI products such as AI computers, robots, and glasses, positioning the Shuangjing business district as a hub for digital economy empowerment [2]

Group 1 - JD MALL Beijing Shuangjing store opened with a total area of 50,000 square meters, featuring "immersive experience + full category coverage + scenario-based services" [1] - The store includes the first offline cross-border experience store in North China, allowing consumers to experience products from over 50 countries and regions [1] - The store showcases a retro cabinet replicating JD's original 1998 market stall, highlighting the company's unique entrepreneurial history [1] Group 2 - The store emphasizes technology with an "AI New Life" experience area featuring cutting-edge AI products such as computers, robots, and glasses [2] - The location near the CBD positions the Shuangjing business district as a hub for digital economy empowerment [2]

Group 1 - The opening of JD MALL Beijing Shuangjing store on June 14 marks the addition of a technology-driven commercial complex in Beijing, covering an area of 50,000 square meters with features like immersive experiences, full-category coverage, and scenario-based services [1] - The store includes JD's first offline cross-border experience store in North China, which integrates cross-border sourcing, offline experiences, and online shopping, allowing consumers to experience over 10,000 products from more than 50 countries and regions [3] - The store showcases a nostalgic 1:1 replica of JD's original 1998 market stall, highlighting the company's entrepreneurial journey and inspiring visitors [3] Group 2 - The store features advanced technology with 26 robots from 23 brands performing interactive demonstrations, including backflips and chess games, alongside a display area for cutting-edge AI products [5] - The Shuangjing business district is positioned as a new hub for the "Z generation" and is rapidly becoming a top destination in Beijing's digital economy landscape, leveraging its prime location near the CBD [5]