以下文章来源于智谷趋势Trend ，作者幸凯 这只看起来"重达80克"的手镯，事实上只是一只空心的镯子，租金800元。连同租来的婚纱，整场婚礼的花销，甚至比闺蜜买一条金项链还要低。 不知不觉，在婚姻大事上，年轻人也开始流行"租三金"了。 01 租三金，有多流行？ "租三金"有多流行？ 看看黄金租赁业务的热度就知道。 据租赁网数据显示，今年5月，全国黄金租赁订单量同比暴增210%，热门款常常凌晨上线即被一扫而空。 在杭州一家黄金租赁店，负责人坦言近半年咨询量激增200%，30克手镯日租金500元、100克三金套餐日付1500元的"轻资产模式"，让预算有限 的年轻人抢疯了。 在深圳水贝商圈，更出现"三金租赁档期需提前三个月预订"的火爆场面。 智谷趋势Trend . 新中产的首席财富顾问 广州的一场婚礼上，新娘婷婷带着朋友们一起笑谈她的"秘密武器"——一套租来的龙凤镯。 来源丨智谷趋势 不少商场里的金店无人问津，水贝市场租赁的档口前却人满为患。这魔幻的一幕，正是当下中国年轻人婚礼消费变化的缩影。 曾经的"婚嫁标配"——金饰、婚房、婚车，正逐渐向"租赁"形式转变。 在买还是不买的选择面前，Z世代的年轻人果断表示： 不 ...

Core Viewpoint - The trend of "renting three gold items" for weddings is gaining popularity among young people in China, reflecting a shift in consumer behavior from ownership to rental due to economic pressures and changing values [3][6][27]. Group 1: Popularity of Renting - The rental market for gold jewelry has seen a significant increase, with a 210% year-on-year surge in orders as of May this year [3]. - In Hangzhou, a rental store reported a 200% increase in inquiries over the past six months, with daily rental prices for gold items being attractive to budget-conscious young couples [3]. - The demand for rental services has led to a situation where bookings for "three gold items" need to be made three months in advance in some areas [3][5]. Group 2: Changing Consumer Attitudes - Young couples are increasingly prioritizing practical spending over traditional expectations, with over 70% of rental users during the May Day holiday being born in the 1990s [7]. - A notable example includes a Beijing couple saving 50,000 yuan by renting gold, which they redirected towards their new home down payment [8]. - The shift in mindset reflects a broader trend where young people prefer to invest in experiences and practical needs rather than material possessions [9][27]. Group 3: Economic Factors Influencing Choices - Rising gold prices have made purchasing gold jewelry increasingly unaffordable, with costs potentially exceeding 200,000 yuan for the traditional "three gold items" [15]. - The price of gold has seen significant fluctuations, with predictions of prices reaching 3,300 USD per ounce by 2025, leading to a decline in gold consumption [15][16]. - Young consumers are opting to invest saved funds into financial markets, with a record net inflow into gold ETFs in early 2025 [20]. Group 4: Business Opportunities - The rental market is responding to this trend, with average rental prices around 1,500 yuan for three days, offering high returns for businesses [20]. - Some companies are introducing "rent-to-own" options, allowing customers to purchase rented items at a reduced price based on current market rates [20][21]. - The trend of renting is expanding beyond jewelry, with significant growth in rental services for housing and wedding vehicles [25][26].