天眼查App显示，近日，蕲春万得芙饰品商行（个体工商户）成立，法定代表人为王蓓，注册资本5万 人民币，经营范围为一般项目：工艺美术品及礼仪用品销售（象牙及其制品除外），珠宝首饰批发，珠 宝首饰零售，珠宝首饰回收修理服务，艺（美）术品、收藏品鉴定评估服务，非金属矿及制品销售，贵 金属冶炼，金属矿石销售，互联网销售（除销售需要许可的商品）。（除许可业务外，可自主依法经营 法律法规非禁止或限制的项目）。 ...

Group 1 - The popularity of "sand gold" jewelry has surged this year as consumers seek affordable alternatives to rising gold prices, with many believing these products resemble gold in appearance but are much cheaper [1][2] - "Sand gold" is primarily sourced from countries like Vietnam and Myanmar, with claims of being color-consistent and resistant to fading, priced around 200 yuan [2][10] - Many merchants use creative naming strategies to market "sand gold," often mimicking well-known brands, while the actual content of these products is often unclear, leading to consumer confusion [4][10] Group 2 - The majority of "sand gold" jewelry is made from brass with a thin layer of gold plating, which can wear off over time, contradicting claims of durability [8][10] - The production cost of these brass-plated items is around 10 yuan, but they are sold for significantly higher prices in markets and online, creating a perception of value that does not reflect the actual material [10] - Testing has shown that these items primarily consist of copper-nickel alloys, which can release nickel, a common allergen, raising concerns about long-term wear and potential skin reactions [12][14] Group 3 - Legal experts indicate that merchants engaging in false advertising regarding "sand gold" may face severe penalties under Chinese law, including fines and imprisonment, if found guilty of misrepresenting their products [16]