Core Insights - The 2025 National Electronic Sports Tournament (NEST) and Beijing International Electronic Sports Week (BIES) are set to take place from November 28 to 30 in Beijing, featuring a dual IP model that combines professional competition with public engagement in digital sports [1][8] - The event aims to promote electronic sports as a fun, healthy lifestyle, expanding its influence beyond core enthusiasts to a broader audience [5][10] Group 1: Event Overview - NEST and BIES are designed to ignite passion among sports enthusiasts and tech fans, showcasing high-level competition and encouraging public participation in digital sports [1][3] - The event will feature various virtual sports, including virtual cycling, rowing, racing, and simulated football, emphasizing athletes' physical abilities, skills, and strategies [3][10] Group 2: Audience Engagement - The "Six Cities Link" selection for virtual cycling has successfully brought high-level competitions to major urban centers, allowing the public to experience the excitement of virtual sports firsthand [3][5] - BIES has effectively lowered the barriers for public participation in high-tech sports, making it accessible for individuals of all ages and backgrounds [5][9] Group 3: Technological Integration - The finals will include interactive areas such as VR/AR experience zones and future equipment displays, allowing attendees to engage with cutting-edge technology and experience the thrill of virtual sports [6][7] - The event serves as a B2B platform for industry stakeholders, facilitating connections between equipment manufacturers, content providers, and commercial operators [7] Group 4: Community and Culture - NEST finals will also act as a large offline gathering for fans, professional players, and tech enthusiasts, fostering community interaction and engagement [6][7] - The event is positioned as a celebration of electronic sports, blending competition, technology, and social interaction, appealing to a wide audience [11]