气温骤降，但一股电子体育的热浪正席卷全国！ 从金秋到初冬，2025全国电子体育大赛（NEST）暨北京国际电子体育周（BIES）以新颖的"NEST+BIES"双IP联动模式，在全国点燃了无数体育爱好者 和科技潮人的激情。这场盛会不仅有对高水平竞技的追逐，更是一次全民参与的数字化体育探索。 如今，所有线上预选赛和城市选拔赛已圆满落幕，最终的热力与荣耀，即将于11月28日至30日在北京全面绽放！我们诚挚地发出邀请，一同奔赴这场数 字时代体育盛宴，不仅仅是作为观众，更是作为这场狂欢的亲历者，一起做一次未来运动员。 NEST的专业赛道，始终聚焦于虚拟体育的竞技内核。虚拟骑行、虚拟赛艇、虚拟赛车、模拟足球四大项目，全面考验着运动员的体能、技巧与策略。 其中，虚拟骑行项目的"六城联动"选拔赛成为今秋一抹亮色，这场巡回赛先后登陆北京、晋江、西安、成都、广州、上海，将高水平的竞技场直接搬进了京 东MALL、龙湖天街、上海MOHO等城市核心商圈。 专业选手在骑行台上奋力拼搏，争夺晋级名额，而围观的人群则第一次近距离感受到虚拟体育的速度与激情，这不仅是比赛，更是一场可触可感的"未 来运动"路演，成功将前沿体育科技与普通大众融入了同 ...

（原标题：释放体育产业新动能，第九届广东体育产业发展论坛圆满举行） 南方财经记者孙静芳 广州报道 11月8日，在喜迎十五运会之际，第九届广东体育产业发展论坛在广州举行。 一场顶级赛事的魅力，远不止于赛场上的巅峰对决与金牌荣耀。真正的深远影响在于，它像一颗投入湖 面的巨石，激起产业发展的层层涟漪。如何将一场举国瞩目的体育盛会，转化为驱动区域经济高质量发 展的"强劲动能"？广东如何能以十五运会为起点，进一步推动体育产业高质量发展？如何让大型体育场 馆"不止于赛"？智慧体育又将如何重塑训练与观赛体验？ 论坛现场，来自政府、学界、企业界的多位嘉宾展开一场以"全民全运 释放体育产业新动能"为主题 的"头脑风暴"。 香港赛马会内地事务部主管陈岳鹏重点分享了香港赛马会通过"五个联通"机制创新，围绕兽医执业、兽 药进口、设备流通、反兴奋剂检测及公益与经验交流五大领域突破制度壁垒，全力支持十五运会马术赛 事的实践与成果。 陈岳鹏表示，以十五运会及残特奥会的制度创新成果为契机，香港赛马会也将于明年在位于广州的从化 马场举办国际水平赛马赛事及一系列文体旅活动，将从化马场打造成"穗港马产业经济圈"的发展核心及 马匹运动发展及推广的平 ...

Group 1 - The 138th Canton Fair Development Forum focused on "2025 Sports Consumption and Industry Interaction," highlighting the role of the event in promoting the sports industry in the Greater Bay Area [1] - The forum emphasized the importance of design in sports products, with trends moving towards collaborative design, modularity, scene expansion, and digital integration, enhancing product functionality and user experience [1] - The event showcased innovative sports products, including advanced table tennis equipment and AI interactive mascots, demonstrating the integration of technology in sports [3][4] Group 2 - The esports industry is evolving from merely viewing competitions to organizing them, with regional leagues like "Yue Super" and "Su Super" generating multiple benefits for cities, including tourism and employment [2] - The "All Sports Guangzhou" mini-program developed by Guangzhou Mobile integrates various functions to enhance the sports and cultural tourism experience, utilizing AI and digital technologies for efficient service [4] - The event featured performances and interactive activities, creating a vibrant atmosphere and showcasing the potential of sports events to drive urban transformation and development [4]

Core Insights - The sports consumption market in Hubei province experienced significant growth during the 2025 National Day and Mid-Autumn Festival holiday, with a total transaction amount of 4.574 billion yuan, representing a year-on-year increase of 7.05% compared to 2024 [1] - The province welcomed 15.71 million tourists for sports tourism, marking a 15.66% increase year-on-year, driven by diverse sports consumption scenarios and high-quality event offerings [1][5] Sports Venue and Service Consumption - Sports venue service consumption in Hubei increased by 13.36% during the holiday, highlighting the success of initiatives like "Night Training and Night Competitions" that integrated night markets and cultural districts [2] - The first Hubei Digital Sports Games attracted over 100,000 participants, utilizing technologies such as AI and virtual reality to enhance engagement and expand the boundaries of sports consumption [2] Sports Tourism Growth - The integration of sports and tourism expanded the market, with sports tourism service consumption rising by 15.66% during the holiday, supported by 110 premium sports tourism projects [3] - Popular outdoor activities and scenic routes attracted a diverse range of tourists, contributing to the growth of sports tourism [3] Major Events Driving Consumption - A variety of high-profile sports events, including the 2025 Wuhan Tennis Open and the inaugural FIFA Women's Champions Cup, attracted national visitors and stimulated comprehensive consumption across various sectors [4] - The 2025 Wuhan Sports Autumn Consumption Season featured multiple activities and distributed 10 million yuan in sports consumption vouchers, significantly enhancing the consumer atmosphere [4] Collaborative Efforts in Sports Consumption - Hubei's sports system collaborated with tourism and business sectors to enhance sports consumption experiences, achieving a total sports consumption transaction of 4.574 billion yuan and 15.71 million sports tourism visitors [5]

Core Insights - The 2025 Suzhou Third Digital Sports Carnival and Virtual Sports Open has officially launched with the theme "Smart Sports in Suzhou" [1] - This event is organized by the Suzhou Sports Bureau and aims to provide citizens with an unprecedented smart sports experience [1] Event Overview - The digital sports carnival was first introduced in 2023 and upgraded to a digital sports carnival in the summer of 2024 [1] - This year marks the inaugural virtual sports open, leveraging cutting-edge technology to offer an immersive and interactive sports experience [1] Participation and Activities - Registration for the event began at the end of September and will continue until November 1, with competitions taking place across multiple sub-venues [1] - The event features four core projects: HADO challenge, virtual golf, virtual skiing, and esports, along with various interactive activities [1] - Citizens can follow the schedule and participate in interactions through the "Sports Suzhou" platform [1]

Group 1 - The Jiangsu Provincial Urban E-sports League aims to integrate local resources and promote club branding across thirteen cities in Jiangsu [3][4] - The league will adopt principles of "government guidance, industry collaboration, market operation, and social participation" to create a sustainable e-sports event system [4] - The initiative is aligned with the national "Digital China" strategy and aims to enhance the cultural and economic value of e-sports in Jiangsu [4] Group 2 - The meeting included representatives from local e-sports associations, enterprises, and universities, discussing various aspects of the league's planning and execution [3] - Key stakeholders, including Jiangsu Telecom and Suining E-commerce, provided practical suggestions for market operation and commercial development [3] - The league is expected to strengthen the sports attributes and cultural connotations of e-sports, improving its social recognition and positive image [4]

Core Viewpoint - The Jiangsu Provincial Urban E-sports League, referred to as "E-sports Super League," is being developed to unify local e-sports resources and create a provincial e-sports brand, with significant participation from various stakeholders including government, industry, and academia [1][2][4]. Group 1: League Development and Structure - The league aims to establish an open, shared, and sustainable e-sports event system, guided by principles of government direction, industry collaboration, market operation, and social participation [4]. - The league will draw on successful experiences from the Jiangsu Provincial Urban Football League to create a model for regional e-sports league development [4]. Group 2: Stakeholder Involvement - Representatives from local e-sports associations expressed commitment to integrating local resources and supporting the overall league planning to enhance club branding [2]. - Corporate representatives from Jiangsu Sports Industry Group, Jiangsu Telecom, Jiangsu Bank, Suning.com, Vivo, and Huya Live provided practical suggestions from market operation and commercial development perspectives [2]. - Academic representatives from Jinling Institute of Technology, Nanjing University of Media and Communications, and Suzhou Vocational and Technical College emphasized the importance of integrating industry and education to cultivate professional talent for the league [2]. Group 3: Strategic Importance - The launch of the "E-sports Super League" is seen as a timely initiative to consolidate Jiangsu's e-sports strength and establish a provincial e-sports event brand [2][4]. - The league aligns with the national "Digital China" strategy and Jiangsu's digital sports development goals, aiming to enhance the role of e-sports in promoting the digital economy and youth culture [4].

Core Insights - Lisheng Sports held its 2025 Shanghai-listed company collective reception day and mid-year performance briefing on September 19, highlighting its operational strategy and ongoing projects [1] Group 1: Company Operations - Lisheng Sports currently operates three racetracks: Shanghai Tianma Racetrack (owned), Hunan Zhuzhou Racetrack (operated), and Hainan International Racetrack (under construction) [1] - The Tianma Racetrack is located in the Yangtze River Delta and attracts customers through unique projects like Tianma Lunji [1] - The Zhuzhou Racetrack integrates cultural tourism features to expand its audience [1] - The Hainan International Racetrack is expected to leverage tax-free policies upon completion to reach a broader demographic and offer diverse services [1] Group 2: Project Management and Development - The Hainan International Racetrack project is progressing steadily, with the company implementing strict project management to ensure timely construction [1] - Upon completion, the racetrack aims to achieve both social and economic benefits through high-quality management and operations [1] Group 3: Industry Position - Lisheng Sports is recognized as a leader in China's digital sports and mass fitness sectors, focusing on automotive sports operation services [1] - The company specializes in various sports-related businesses, including event management, club operations, venue management, equipment manufacturing and sales, and marketing services [1]

Core Insights - The article highlights the successful launch of "FOLO Fulu Ball," a lightweight smart sports project developed by Beijing Fulu Lai Lai Technology Co., which gained significant attention at the 2025 China International Service Trade Fair [1][3] Company Overview - Beijing Fulu Lai Lai Technology Co. has developed "FOLO Fulu Ball," which features an innovative form of "contactless esports dodgeball," making it a standout product in the digital sports sector [1][3] - The company aims to redefine the experience of smart sports for all ages through engaging design and technology integration [6] Technological Integration - The project is supported by China Unicom Beijing Branch, which provides stable and high-speed 5G network technology, allowing for the integration of AI algorithms and mixed reality (MR) technology into the sports experience [3] - "FOLO Fulu Ball" incorporates six technological breakthroughs that create a competitive edge in the market, enhancing user engagement and enjoyment [3] User Experience - The product allows for contactless AR battles, significantly lowering the barriers to entry for sports participation, as users only need motion capture sensors and lightweight headsets [3] - It enables quick deployment in various settings, breaking free from traditional venue constraints, thus promoting the idea of "exercise anytime, anywhere" [3] Market Appeal - The design caters to modern lifestyles with a 2-minute game format, appealing to busy individuals who can fit in quick sessions during breaks [4] - The interactive design aims to alleviate the monotony of traditional sports, promoting a "happy exercise" model that helps users relieve stress [6] Social and Cultural Integration - The product features a mobile AR live-streaming system, enhancing social interaction by allowing users to share experiences and invite friends to participate remotely [6] - It incorporates traditional cultural elements, such as the "Chinese fist salute," to resonate with younger audiences while showcasing the blend of technology and culture [6] Strategic Vision - The CEO of Beijing Fulu Lai Lai emphasizes the goal of creating a digital sports entry point for all age groups, aiming to transform exercise from a chore into an enjoyable activity [6] - The initiative aligns with national strategies for promoting fitness and health in China, positioning "FOLO Fulu Ball" as a key player in the digital sports landscape [6]

Core Viewpoint - The State Council has set a goal for the sports industry to exceed 7 trillion yuan by 2030, aiming to cultivate world-class sports enterprises and events, with a focus on enhancing sports consumption through digital innovations [1] Group 1: Sports Industry Development - The high-end golf city courses and the Golf Respect China Open align with national policies, enhancing the overall strength and competitiveness of China's sports industry through digital sports [1][15] - The Golf Respect (Tianjin) city course has been recognized as a typical case of intelligent sports venues in 2024, showcasing the successful application of digital design [8] Group 2: Innovation in Sports Facilities - The Golf Respect (Yanbian) city course creatively combines digital simulation technology with real greens, allowing for year-round access and expanding sports product offerings [6] - This innovative model breaks the limitations of traditional golf, providing urban residents with convenient access to the sport and enriching the supply of sports products [6][8] Group 3: Consumer Engagement and Event Expansion - The Golf Respect China Open, as a self-owned event IP, has significantly increased its prize pool from 1.2 million yuan in 2022 to 10 million yuan in 2025, further reaching 20 million yuan in 2026, attracting both professional and amateur participants [8][11] - The event's "zero-threshold" participation model breaks down barriers, expanding the consumer base and stimulating sports consumption through diverse training, viewing, and equipment purchasing opportunities [11] Group 4: Industry Integration and Employment Opportunities - The development of Golf Respect city courses and the China Open has fostered a complete industry chain, including simulator manufacturing, venue operation, event management, and digital content creation [11][13] - The integration of the Golf Respect (Yanbian) city course with local culture and tourism has created new employment opportunities in digital golf engineering and venue operations [13] Group 5: Digital Sports Leadership - The initiatives reflect a commitment to integrating digital sports, venues, and competitions, transforming participation and experience in golf while generating social value across various sectors [15]