一边是场景落地，数智经济蓬勃创新发展；一边是跨界融合，人工智能重塑生产生活。借助AI和虚拟 现实技术，"动感单车"比"赛车"更刺激，"赛艇"也能搬到室内比赛……AI作为核心驱动力，让体育运动 在"闯关冒险"中更有趣。 好玩、有趣、沉浸式体验……三年前，记者采访了乐动天下（北京）体育科技有限公司创始人兼CEO余 军涛，他提出了公司研发的室内虚拟骑行系统的诸多"关键词"。 三年后，记者再次来到这家公司，看到智能划船机、模拟滑雪、模拟射箭、模拟足球等一系列产品在 AI和虚拟现实技术加持下，功能更完善、操作更便捷、场景更丰富，为全民健身与竞技体育的融合发 展提供了新思路。 "AI+体育"乐趣：让运动在"闯关冒险"中走进大众 从日常办公、对话聊天到细分领域行业应用，2025年"人工智能"这一关键词热度超高，逐渐触及人们生 产生活的方方面面。乐动天下从事数字体育健身产品研发、生产与运营超过15年，和国内万千中小企业 一样，他们也在尝试用AI改变行业。 同时，在虚拟运动中还可以设置"组队任务""好友PK"等模式，体育爱好者们可邀请异地朋友同步运 动，通过语音聊天、虚拟道具互动等方式增强社交属性；在智能动感单车系统中也可设置 ...

Core Insights - The 2025 National Electronic Sports Tournament (NEST) and Beijing International Electronic Sports Week (BIES) are set to take place from November 28 to 30 in Beijing, featuring a dual IP model that combines professional competition with public engagement in digital sports [1][8] - The event aims to promote electronic sports as a fun, healthy lifestyle, expanding its influence beyond core enthusiasts to a broader audience [5][10] Group 1: Event Overview - NEST and BIES are designed to ignite passion among sports enthusiasts and tech fans, showcasing high-level competition and encouraging public participation in digital sports [1][3] - The event will feature various virtual sports, including virtual cycling, rowing, racing, and simulated football, emphasizing athletes' physical abilities, skills, and strategies [3][10] Group 2: Audience Engagement - The "Six Cities Link" selection for virtual cycling has successfully brought high-level competitions to major urban centers, allowing the public to experience the excitement of virtual sports firsthand [3][5] - BIES has effectively lowered the barriers for public participation in high-tech sports, making it accessible for individuals of all ages and backgrounds [5][9] Group 3: Technological Integration - The finals will include interactive areas such as VR/AR experience zones and future equipment displays, allowing attendees to engage with cutting-edge technology and experience the thrill of virtual sports [6][7] - The event serves as a B2B platform for industry stakeholders, facilitating connections between equipment manufacturers, content providers, and commercial operators [7] Group 4: Community and Culture - NEST finals will also act as a large offline gathering for fans, professional players, and tech enthusiasts, fostering community interaction and engagement [6][7] - The event is positioned as a celebration of electronic sports, blending competition, technology, and social interaction, appealing to a wide audience [11]