Group 1 - The total box office for the summer of 2025 has surpassed 11.644 billion yuan, exceeding the performance of the summer of 2024 [1] - The sales of movie-related merchandise have seen a significant increase, with a 120% year-on-year growth in revenue from derivative products [1] - The market for movie derivative products has reached a scale of over 100 billion yuan, driven by young consumers seeking emotional connection and identity through these products [1] Group 2 - There is a scarcity of derivative products that can maintain market heat and vitality post-movie release, as some films lack deep cultural content and lasting artistic appeal [2] - The development of derivative products in China is hindered by a lack of systematic and professional approaches, leading to a variety of product quality and limited design categories [2] - The essence of derivative products lies in their ability to transform audience emotional dependencies and value recognition into tangible items, which requires a strong cultural foundation of the IP [2] Group 3 - Young consumers increasingly demand diverse aesthetics, making it essential for derivative products to possess storytelling, artistic value, and collectibility to attract market interest [3] - The industry must innovate marketing strategies and deepen emotional connections with consumers through social media and fan communities, creating long-term interaction mechanisms [3] - Strengthening cross-industry collaboration is crucial for the growth of cultural IP, encouraging partnerships between film companies, design firms, manufacturers, and sales platforms to develop a standardized derivative product system [3]