电影衍生品市场

Search documents
行业点评报告:看好电影衍生品市场,光线、果麦等相关营收或高增
ZHESHANG SECURITIES· 2025-06-17 03:57
Investment Rating - The industry investment rating is "Positive" (maintained) [5] Core Viewpoints - The future growth of the film market's non-ticket revenue is expected to accelerate, with film derivatives being a significant component of this revenue [1] - Leading companies like Light Media are projected to have optimistic sales outlooks for film and other entertainment derivatives, with the "Nezha" series expected to generate substantial sales [1][2] - The potential market capitalization increase from film derivative sales is estimated to be between 75 billion to 200 billion yuan, based on various assumptions regarding sales and profit-sharing [2][3] Summary by Sections Industry Overview - The report highlights the increasing importance of non-ticket revenue in the film market, particularly focusing on film derivatives as a key growth area [1] Company Analysis - Light Media's chairman revealed that the overseas box office for "Nezha" is expected to exceed 100 million USD, marking a significant achievement for Chinese films [1] - The "Nezha" series has already achieved hundreds of billions in sales from derivatives, with projections suggesting it could reach over a trillion yuan [1] Financial Projections - The report estimates that a sales figure of 100 billion yuan in film derivatives could correspond to a revenue of 50 billion yuan for related companies, with an assumed profit-sharing ratio of 5%-10% [2] - Valuation estimates for film derivative sales suggest a market capitalization increase of 75 billion to 200 billion yuan, with a neutral assumption placing it at approximately 131.3 billion yuan [3] Investment Recommendations - The report recommends focusing on leading film derivative companies such as Light Media, while also suggesting attention to other key players in the film and animation sectors, including Guomai Culture, Shanghai Film, and Wanda Film [3]
哪吒周边卖疯了
投资界· 2025-02-13 08:58
以下文章来源于Tech星球 ,作者林京 Tech星球 . Tech星球,聚焦互联网前沿科技和新商业。 谁在靠哪吒狂赚? 作者 | 林京 来源 | Tech星球 (ID:tech618) 《哪吒2》电影票房不断刷新记录之后,庞大的观影人群,也让售卖哪吒周边衍生品的线 下门店客流暴增。 北京某商场里的一位卡游店员向Tech星球表示,这几天,在店门口哪吒和敖丙的人形立 牌打卡拍照人数,一度超过进店人数,放置在门店中心位置的"小马宝莉"IP不再是门店 顶流,而在其背后的哪吒周边衍生品不断有消费者前来咨询,员工不得不一遍又一遍重 复"已经没货"的通知。 截至目前,《哪吒2》电影票房已突破86亿,观影人次达1.62亿,登顶中国影史票房冠 军之后,又冲进全球影史票房榜前30名。 在电影院意犹未尽的观众,将目光投向了哪吒联名周边。 在卡牌、盲盒的线下门店里,以往都是圈内资深小众玩家进店,现在店员们很容易就能 辨别出哪些是新用户,因为他们并不了解最基本的端盒和隐藏款概念。比如,泡泡玛特 推出的《哪吒2》系列盲盒中,隐藏款"灵珠版哪吒"的抽取概率为1/96。一些消费者为 了抽到一张卡游推出的《哪吒2》SP卡(稀有卡牌),选择花费 ...