Core Insights - The men's grooming market in China is experiencing unprecedented growth opportunities due to the trend of refinement and quality transformation [1] - The brand Zhiyue focuses on modern men aged 25 to 50, emphasizing personal attitude and taste through fragrance as a core element [2] - Zhiyue has established a complete product line that meets various grooming needs, including shower gel, shampoo, and fragrance [4] Brand Essence - Zhiyue positions itself as a brand that embodies the modern male spirit, using fragrance as a means to express individuality and confidence [2] - The collaboration with Swiss Firmenich introduces "Gentlemen Aroma Tech," resulting in a product line with a 72-hour lasting fragrance [2] Technological Innovation - Zhiyue integrates advanced technologies such as the "72-hour skin fragrance locking system," enhancing the fusion of fragrance and skin care [3] - The brand's acne treatment technology shows a 93.33% reduction in acne frequency and a 96.67% improvement in acne marks [3] Product Range - The brand offers a comprehensive product matrix that caters to various scenarios, from daily cleansing to social image management [4] - All products utilize natural plant extracts, ensuring they are gentle and safe for users, including pregnant women and infants [4] Brand Philosophy - Zhiyue represents a shift in domestic brands from mere functional satisfaction to emotional recognition, promoting a lifestyle that balances urban life with self-care [5] - The brand aims to redefine men's grooming standards while paving the way for high-end and global Chinese brands [5]