Core Points - The "3·15 Golden Autumn Shopping Festival" will be launched nationwide starting September 15, 2025 [1][7] - The event will run for 31 days, from September 15 to October 15, 2025 [7][8] - The festival aims to enhance consumer trust and promote quality service through various initiatives [9] Group 1 - The event will involve over 20 enterprises, including major shopping areas and brands such as Guanjia Lane, Guluo Mall, and Walmart [8] - More than 500 quality and trustworthy brands operating in Xiangyang will participate, including well-known names like Midea and Chow Tai Fook [8] - The guiding principles include government oversight, consumer committee support, enterprise participation, industry collaboration, media supervision, and consumer benefits [9] Group 2 - The festival's goals are encapsulated in the "Six Goods" principle, focusing on integrity, quality, value for money, shopping experience, after-sales service, and complaint handling [9] - Initiatives such as "purchase fake goods first compensation" and "no-reason return service" will be promoted to create a trustworthy shopping environment [9] - The local market regulatory authority has previously implemented successful consumer protection activities, including a "seven-day no-reason return" policy, with 1,205 participating enterprises and over 930,000 returns recorded [9]