Core Insights - The rise of new shopping models like "Duodui Peng" and "Tuitui Le" on short video platforms has created a consumption frenzy, but a recent survey reveals that over 80% of consumers face issues such as product quality and lack of transparency in rules [1][2][3] Group 1: Consumer Behavior - 52.35% of users appreciate the innovative format, believing that live interaction enhances shopping fun, while nearly 50% express doubts due to quality concerns [2][3] - A consumer noted that a live-streamed purchase of 38 chocolate toys for 59.9 yuan was significantly overpriced compared to the same item available for only 13.3 yuan on other platforms, raising concerns about value for money [2] Group 2: Industry Issues - The survey highlights significant industry problems, with product labeling issues being the most prominent, including toys lacking age warnings, which violates safety standards [3] - 51.33% of respondents believe that hosts manipulate the odds of winning hidden items, and 75.55% of products have quality defects, with 43.16% of merchants refusing returns [3] Group 3: Vulnerability of Minors - The lack of effective protection for minors is a major concern, as many live streams only display warnings against underage purchases without proper age verification [3] - Investigations found that minors can easily use their parents' accounts to make purchases, highlighting a risk of excessive spending [3] Group 4: Regulatory Recommendations - The Jiangsu Consumer Protection Committee suggests implementing standardized rules, requiring hosts to disclose hidden item probabilities, and increasing penalties for false advertising [4] - Merchants are encouraged to establish return policies for quality issues, while consumers are advised to be cautious and verify product details before purchasing [4]