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吴燕波:从门店创业者到供应链整合者,搭建企叮咚全品类资源矩阵
Sou Hu Cai Jing· 2025-10-11 15:20
当多数实体创业者还在聚焦单店运营时,山东企叮咚电子技术集团有限公司落地孵化导师吴燕波老师已 将目光投向"资源整合"——她带领团队搭建涵盖上千个一线品牌、三千余款产品的全品类礼品供应链, 为全国90多万家实体企业解决 "选品难、成本高" 的痛点,完成从 "门店经营者"到"资源整合者"的进 阶。 这一转型的起点,源于吴燕波老师自身的创业经历。在运营 5 家实体店时,她曾因供应链问题多次碰 壁:有一次,门店计划推出 "消费满额赠礼品" 活动,却找不到性价比高的品牌礼品,要么是小众品牌 客户不认可,要么是知名品牌拿货价太高,活动差点因此搁置;还有一次,因供应商突然断货,门店的 热门产品缺货近一周,流失了不少客户。这些经历让她深刻意识到,优质的供应链对实体门店有多重 要:"一家门店的供应链问题,可能只是影响一家店的生意;但如果能搭建一个靠谱的供应链平台,就 能帮到成千上万的实体老板。" 带着这个想法,吴燕波老师走访全国厂商,并于美的、海尔等一线家电品牌达成合作,她带着自己门店 的运营数据,向品牌方证明:实体门店的礼品需求潜力巨大,而且通过批量采购能实现 "品牌方、供应 链平台、实体门店" 三方共赢;为了确保产品质量,她 ...
杭州“金秋购物节”火热进行,超4000商户打造全域消费舞台
Sou Hu Cai Jing· 2025-10-09 07:15
潮新闻客户端 于诗奇 通讯员 杭小消 中秋国庆"超长黄金周"期间,杭州通过一系列创新举措为消费者构建了放心无忧的购物环境,让"人间天堂"同时成为"消费天堂"。 杭州市消保委紧扣"促消费、护权益、稳市场"主线,推出系列举措,全力打造让市民游客"买得舒心、玩得安心"的消费环境。 9月15日至10月15日全国"3·15金秋购物节"活动期间,杭州早在8月便启动谋划,以"杭州3·15金秋购物节"为载体,通过"三链联动"为双节消费"加热"。 银泰百货"365权益折上9折"叠加美妆满返、世纪联华"16天无理由退货"等政策,实现了"线下无忧购、线上放心订"。 品质服务保障:纠纷"不出店"解决 在品质服务保障链方面,参与金秋购物节的企业签订了"六好"承诺书,即"诚信好、质量好、性价比好、购物体验好、售后服务好、投诉处理好"。 "消费维权联络站"在节日期间保持服务不打烊,确保纠纷"不出店"解决。 杭州市消保委将进一步发挥社会监督作用,加强与旅游、市场监管、交通、商务等相关行业主管部门联动。 对侵犯消费者合法权益的违法经营行为严厉打击,切实维护市场秩序。 通讯员 杭小消 供图 全域消费矩阵:4000余家门店参与 杭州金秋购物节覆盖 ...
“双节”假期 三亚国际免税城单日销售额破1.2亿元
Xin Hua Wang· 2025-10-08 08:07
国庆中秋假期期间,海南三亚积极推动离岛免税消费,消费势头强劲,cdf三亚国际免税城单日销售额 突破1.2亿元。 新华社音视频部制作 据了解,"双节"假期三亚各大免税主体聚焦消费旺季,策划多元化营销活动,在抖音平台及官方小程序 投放2000万元消费券,通过线上线下联动促销机制,为离岛旅客打造涵盖美妆、时尚等品类的沉浸式购 物体验,为三亚打造国际旅游消费中心注入了新动能。 【纠错】 【责任编辑:赵阳】 作者:赵玉和 吴星宇 画面来源:三亚电视台 ...
50城将入围消费新试点 首发经济、国潮IP、夜间消费成发力重点
Zheng Quan Shi Bao Wang· 2025-09-30 11:06
Core Points - The Ministry of Finance and the Ministry of Commerce issued a notification on September 30 to launch pilot projects for new consumption formats, models, and scenarios in approximately 50 cities across the country, with a funding support of up to 400 million yuan per city based on city size [1][2] Funding Support - The central government will provide tiered financial support based on city size: 400 million yuan for super-large cities, 300 million yuan for large cities, and 200 million yuan for other cities, with funds distributed in two batches [2][3] Focus Areas for Innovation - The policy emphasizes supply-side innovation to enhance the consumption market through three main dimensions: 1. Establishing a comprehensive service system for new product launches, including the creation of launch centers and platforms for various sectors [3] 2. Promoting diverse service consumption scenarios, including the development of cultural, health, and entertainment consumption areas, and enhancing night-time economy [3][4] 3. Supporting collaborations between quality consumption resources and well-known intellectual properties (IPs) to create innovative consumption experiences [4] Economic Impact - The pilot projects aim to stimulate employment and drive industry innovation by focusing on new consumption formats and enhancing service sectors such as retail, hospitality, and cultural entertainment, thereby creating more job opportunities [5] Evaluation Criteria - Cities interested in applying for the pilot program will be evaluated based on their market construction, business environment, and potential for consumption market development, with strict regulations on the use of funds to prevent misuse [7]
刚刚!重磅利好发布!
Sou Hu Cai Jing· 2025-09-30 10:11
Core Viewpoint - The recent announcements from the Ministry of Finance and the Ministry of Commerce aim to stimulate consumption through new policies, focusing on innovative consumption scenarios and enhancing the international consumption environment [1][5]. Group 1: New Consumption Models and Scenarios - The Ministry of Finance and the Ministry of Commerce issued a notification to support around 50 cities in exploring new consumption models, particularly targeting large cities with significant population and development potential [2][6]. - The policy implementation period is set for two years, with a focus on enhancing the service system for new consumption models, including the establishment of launch centers and platforms for product releases [3][4]. - The initiative encourages innovation in service consumption scenarios, integrating digital technologies like AI and the metaverse into various sectors such as entertainment, tourism, and health [3][4]. Group 2: Financial Support and Incentives - Central financial support will be provided to pilot cities, with major cities receiving up to 4 billion yuan and other cities receiving 2 billion yuan during the implementation period [4][5]. - The funding will be distributed in two batches, with initial funds allocated based on performance evaluations [4][5]. Group 3: International Consumption Environment - A separate notification focuses on building an international consumption environment, with financial support for international consumption center cities and other cities with strong consumption potential [5][6]. - The initiative aims to enhance the quality of consumption supply, focusing on themes like digital, green, and cultural tourism, while also promoting local brands with international influence [6][7]. - Measures will be taken to optimize foreign payment services and improve the overall service level for international visitors, including multilingual support and enhanced payment facilities [7].
两部门:开展消费新业态新模式新场景试点工作
Xin Jing Bao· 2025-09-30 07:44
Core Viewpoint - The Ministry of Finance and the Ministry of Commerce are launching pilot projects for new consumption formats, models, and scenarios to enhance domestic demand and support high-quality economic development [1][2]. Group 1: Overall Requirements - The policy aims to boost consumption by supporting pilot cities in establishing a service system for new consumption formats, enhancing service quality, and promoting diverse consumption needs [1][2]. - Approximately 50 cities will be supported, focusing on large cities with significant population and development potential, with a two-year implementation period [1][2]. Group 2: Support Directions - The initiative will support the establishment of first-release economic service systems, including the creation of first-release centers and platforms for new product launches in various sectors [2][3]. - It encourages innovation in service consumption scenarios, integrating digital technologies in sectors like entertainment, tourism, and health to create new consumer experiences [3][4]. - The program will promote cross-industry collaborations leveraging quality resources and well-known intellectual properties (IPs) to develop immersive consumption spaces [4]. Group 3: Work Procedures - Local governments are responsible for organizing city applications, with specific guidelines for proposal submissions and a focus on optimizing consumption structures [5][6]. - A competitive evaluation process will determine the selected pilot cities based on their implementation plans and market potential [6][7]. - Financial support will be provided to pilot cities, with funding amounts varying based on city classification, and performance evaluations will influence future funding [7]. Group 4: Work Requirements - Provincial departments are tasked with coordinating efforts, establishing performance indicators, and ensuring effective management of pilot projects [8][9]. - There will be strict financial oversight to ensure funds are used appropriately and to prevent misuse [8][9]. - Promotion of the initiative will be conducted through various channels to encourage participation from industry stakeholders and the public [9].
中金:国庆出游景气度同比提升 消费有望延续回暖趋势
智通财经网· 2025-09-29 09:07
智通财经APP获悉,中金发布研报称,2025年国庆中秋假期共计8天,2024年为7天,叠加更加灵活的前 后拼假策略,催生更为活跃的消费窗口。 报告指,《拼假》延长国庆高峰,出游景气度同比提升。据航空产业网预测,2025年国庆期间中国航班 总量达13.9万班次,同比增5.7%,其中国际航班恢复至2019年的94%,日均旅客运输量224.7万人次,同 比增6.4%,其中国内和国际分别同增6.1%/9.2%。据飞猪数据,游客希望利用长假探索更多城市,多目 的地串游趋势崛起,飞机+高铁混合出行方式增长显著,该行预计亦将带动国庆假期延续人均消费金额 提升趋势。 报告指,截至9月22日,美团00后年轻游客预订占比62%,平台预测年轻人偏好的文物游、国门游、民 族妆造体验、演唱会与音乐节等将掀起新潮流,博物馆周边酒店、美食搜索热度同比大幅提升,新疆、 黑龙江等边境旅游地订单量快速提升,国门景区、博物馆等正成为文旅IP,文化消费、体验消费更加受 青睐。 另外,根据文旅部官网,各地将在消费月期间发放超4.8亿元人民币的消费补贴,该行认为将进一步增 强居民消费意愿,带动假日消费扩容提质。 该行重点推荐,悦己消费长期布局,推荐潮玩 ...
奢侈品客户,被“盯上”!
Zhong Guo Ji Jin Bao· 2025-09-16 16:59
Core Viewpoint - Kering Group, the parent company of luxury brands such as Gucci and Balenciaga, has experienced a data breach affecting customer information, with the hacker group ShinyHunters claiming to have stolen 7.4 million records associated with email addresses [1][3]. Group 1: Data Breach Details - The data breach began in June, with unauthorized access to Kering's systems, resulting in the exposure of customer names, email addresses, phone numbers, and addresses, but not credit card or bank account information [3]. - Kering has reported the incident to affected customers and relevant authorities, enhancing IT security measures in response [3]. Group 2: Financial Performance - Kering's revenue for the first half of 2025 was €7.587 billion, a 16% decrease year-over-year, with net profit dropping 46% to €474 million [4]. - The company closed 24 stores in the first half of the year, including 18 Gucci locations, with a total of 1,789 stores globally as of June 30 [4]. Group 3: Industry Context - Multiple luxury brands have faced similar data breaches this year, including Dior, Cartier, and Louis Vuitton, indicating a growing trend of cyberattacks targeting the luxury sector [5][6][8]. - The breaches have involved various types of customer data, but typically do not include sensitive financial information [7][8].
奢侈品客户 被“盯上”!
Zhong Guo Ji Jin Bao· 2025-09-16 16:24
Core Viewpoint - Kering Group, the parent company of luxury brands such as Gucci and Balenciaga, has experienced a data breach affecting customer information, highlighting vulnerabilities in the luxury sector's data security [1][2]. Group 1: Data Breach Incident - The data breach at Kering Group began in June, with unauthorized access to customer data, including names, email addresses, phone numbers, and addresses, but not credit card or bank account information [2]. - The hacking group responsible, ShinyHunters, claimed to have stolen data linked to 7.4 million email addresses and has a history of targeting well-known platforms [2]. - Kering Group has reported the incident to affected customers and relevant authorities, enhancing IT security measures in response [2]. Group 2: Financial Performance - Kering Group's revenue for the first half of 2025 was €7.587 billion, a 16% decrease year-on-year, with net profit dropping 46% to €474 million [3]. - Sales for Gucci and Yves Saint Laurent also declined, while only brands like Bottega Veneta and Kering Beauté showed growth [3]. - The company closed 24 stores in the first half of the year, including 18 Gucci locations, with a total of 1,789 stores globally as of June 30 [3]. Group 3: Acquisition Plans - Kering Group has postponed its full acquisition of Valentino until 2028 due to concerns over debt [4]. Group 4: Industry-Wide Data Breaches - Several luxury brands have faced similar data breaches this year, including Dior, Cartier, and Louis Vuitton, indicating a broader issue within the luxury sector regarding customer data security [5][6]. - Dior reported unauthorized access to customer data, including sensitive information, leading to an administrative investigation [5]. - Cartier confirmed a data leak affecting global customers, while Louis Vuitton's Hong Kong subsidiary experienced a breach involving approximately 420,000 customers [6].
国泰海通 · 晨报0917|化妆品
国泰海通证券研究· 2025-09-16 12:02
Core Viewpoint - The beauty industry is experiencing double-digit growth online, driven by promotional events and the rise of domestic brands, suggesting a need for selective investment in companies with adaptable products and channels [2]. Industry Summary - In August, both Tmall and Douyin achieved double-digit growth in beauty sales, with a combined year-on-year increase of 19.0%. Douyin's beauty GMV exceeded 20 billion, growing by 19.56%, while Tmall's GMV rose by 18.37%. The overall GMV growth rate for July and August was 16.1%, indicating a recovery primarily due to Tmall's promotional strategies [2]. - During the Qixi Festival, domestic brands dominated the top sales rankings, with Han Shu leading with over 700 million GMV. The top 20 makeup brands saw an increase of 4 new entrants, including Mao Ge Ping and Carzi Lan, showcasing the competitive strength of domestic brands across various categories [3].