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“江苏方阵”海外火爆出圈,国际传播有何密码?
Jiang Nan Shi Bao· 2025-08-25 09:01
Core Insights - The "China City Overseas Social Media Communication Power Index (July 2025)" highlights Jiangsu cities' strong performance, with Nanjing ranking first nationally in comprehensive communication power index [1] - Jiangsu cities, including Suzhou and Yangzhou, hold significant positions in overseas communication within the Yangtze River Delta region, forming a "Jiangsu Matrix" for overseas dissemination [1] Group 1: Communication Power Rankings - Nanjing ranks first in comprehensive communication power, while Suzhou and Yangzhou rank seventh and eighth respectively [1] - The rankings across various social media platforms show Nanjing leading in Facebook and Instagram communication power [2] Group 2: Content Creation and Cultural Representation - Jiangsu cities leverage their rich cultural heritage to create unique content, exemplified by Nanjing's Instagram post of Xuanwu Lake, which received 17,000 likes, showcasing cross-cultural visual appeal [4] - Suzhou highlights its strengths in technology and innovation by sharing advancements in biomedicine and nanotechnology on overseas social media [4] Group 3: Differentiated and Localized Communication Strategies - Jiangsu cities employ differentiated strategies across social media platforms, using TikTok for relatable short videos and YouTube for in-depth content [5] - Content is localized based on cultural backgrounds, emphasizing historical exchanges with Southeast Asia and technological innovation for Western audiences [5] Group 4: Policy Support and International Engagement - The Jiangsu provincial government has implemented measures to enhance digital trade and international communication, aiming to cultivate influential digital platforms by 2025 [8] - Jiangsu cities actively host international events to showcase their development achievements and cultural characteristics, thereby increasing their global visibility [8]