Core Insights - The "China City Overseas Social Media Communication Power Index (July 2025)" highlights Jiangsu cities' strong performance, with Nanjing ranking first nationally in comprehensive communication power index [1] - Jiangsu cities, including Suzhou and Yangzhou, hold significant positions in overseas communication within the Yangtze River Delta region, forming a "Jiangsu Matrix" for overseas dissemination [1] Group 1: Communication Power Rankings - Nanjing ranks first in comprehensive communication power, while Suzhou and Yangzhou rank seventh and eighth respectively [1] - The rankings across various social media platforms show Nanjing leading in Facebook and Instagram communication power [2] Group 2: Content Creation and Cultural Representation - Jiangsu cities leverage their rich cultural heritage to create unique content, exemplified by Nanjing's Instagram post of Xuanwu Lake, which received 17,000 likes, showcasing cross-cultural visual appeal [4] - Suzhou highlights its strengths in technology and innovation by sharing advancements in biomedicine and nanotechnology on overseas social media [4] Group 3: Differentiated and Localized Communication Strategies - Jiangsu cities employ differentiated strategies across social media platforms, using TikTok for relatable short videos and YouTube for in-depth content [5] - Content is localized based on cultural backgrounds, emphasizing historical exchanges with Southeast Asia and technological innovation for Western audiences [5] Group 4: Policy Support and International Engagement - The Jiangsu provincial government has implemented measures to enhance digital trade and international communication, aiming to cultivate influential digital platforms by 2025 [8] - Jiangsu cities actively host international events to showcase their development achievements and cultural characteristics, thereby increasing their global visibility [8]

Core Viewpoint - The establishment of local food safety standards is essential for the long-term development of regional cuisines, balancing flavor and standardization to enhance quality and market order [1][2][3]. Group 1: Importance of Standardization - The trend of setting standards for local delicacies is gaining momentum, with recent proposals for standards on black garlic, chicken cake, and glutinous rice lotus root in Jiangsu Province [1]. - The increasing number of snack and fast food outlets, exceeding 3.6 million nationwide as of March this year, highlights the growing market demand for local cuisines [1]. - Standardization can help address issues of inconsistent quality and safety in local food offerings, which are often affected by varying business practices and environmental conditions [1][2]. Group 2: Benefits of Standardization - Standardization promotes controllable quality and operational norms, allowing regional specialties to be more recognizable and marketable [2][3]. - Successful examples include Liuzhou snail noodles, which transformed from street food to a popular brand with an annual output value reaching hundreds of billions, and Shaxian snacks, which have expanded to around 80 countries [2]. - The experience shows that standardization lays a solid foundation for the normalization, branding, and scaling of local cuisines, enhancing brand influence and market competitiveness [2]. Group 3: Implementation of Standards - The process of setting standards requires careful consideration to avoid losing the unique essence of local cuisines, focusing on "taste standards" rather than a uniform "standard taste" [3]. - Standards should be practical and based on thorough research, identifying key indicators that reflect product characteristics and converting them into quantifiable parameters [3]. - Flexibility in standards is necessary to allow for differentiation and innovation in food quality, with recommendations for non-mandatory guidelines to encourage positive development [3][4]. Group 4: Enforcement and Compliance - Effective implementation of standards is crucial, necessitating strong regulatory oversight and self-discipline among businesses to uphold the integrity of local food brands [4]. - The goal is to find a balance between tradition and standardization, enabling local cuisines to thrive and gain international recognition [4].