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乐见地方美食有了“说明书”
Jing Ji Ri Bao· 2025-12-25 00:07
Core Viewpoint - The release of the "Huaiyang Cuisine (Huai'an) Classic Dishes Operation Procedures" aims to modernize traditional Huaiyang cuisine by establishing standards for ingredients, preparation processes, and product quality, facilitating its transition into a replicable and assessable modern industry system [1] Group 1: Industry Trends - There is a growing trend of local specialty foods, such as Nanjing duck blood vermicelli soup and Guangxi snail noodles, moving towards industrialization through the establishment of standards [1] - The traditional "master-apprentice inheritance" model is increasingly inadequate to meet modern food safety and scalability demands, leading to challenges in quality stability and safety [1] Group 2: Importance of Standardization - Establishing standards for local cuisine is essential for industry development, creating a solid foundation by clarifying key indicators such as ingredient specifications, processing procedures, and hygiene controls [1] - Standardization can facilitate the transition of local foods from street vendors to large-scale production, promoting the development of related industries such as agriculture, cold chain logistics, and cultural tourism [1] Group 3: Balancing Tradition and Innovation - There are concerns that standardization may diminish the unique characteristics of local foods and stifle innovation; however, it is crucial to balance tradition and innovation [1] - The core competitiveness of local cuisine lies in its unique craftsmanship, flavor characteristics, and cultural connotations, necessitating standards that ensure safety while allowing room for innovation [1] Group 4: Policy and Market Collaboration - Effective policy support can accelerate the implementation of standards and industry upgrades, addressing market challenges such as reluctance to invest [2] - The market should play a leading role in resource allocation, product innovation, and consumer upgrades, ensuring that standards serve the industry rather than being merely formalities [2] Group 5: Cultural Integration - Standardization and industrialization represent not only unified production processes but also a modern expression of local food culture [2] - Emphasizing the historical traditions and wisdom behind local cuisine through various integration models can ensure that the industry retains its cultural essence while achieving sustainable development [2]
“江苏方阵”海外火爆出圈,国际传播有何密码?
Jiang Nan Shi Bao· 2025-08-25 09:01
Core Insights - The "China City Overseas Social Media Communication Power Index (July 2025)" highlights Jiangsu cities' strong performance, with Nanjing ranking first nationally in comprehensive communication power index [1] - Jiangsu cities, including Suzhou and Yangzhou, hold significant positions in overseas communication within the Yangtze River Delta region, forming a "Jiangsu Matrix" for overseas dissemination [1] Group 1: Communication Power Rankings - Nanjing ranks first in comprehensive communication power, while Suzhou and Yangzhou rank seventh and eighth respectively [1] - The rankings across various social media platforms show Nanjing leading in Facebook and Instagram communication power [2] Group 2: Content Creation and Cultural Representation - Jiangsu cities leverage their rich cultural heritage to create unique content, exemplified by Nanjing's Instagram post of Xuanwu Lake, which received 17,000 likes, showcasing cross-cultural visual appeal [4] - Suzhou highlights its strengths in technology and innovation by sharing advancements in biomedicine and nanotechnology on overseas social media [4] Group 3: Differentiated and Localized Communication Strategies - Jiangsu cities employ differentiated strategies across social media platforms, using TikTok for relatable short videos and YouTube for in-depth content [5] - Content is localized based on cultural backgrounds, emphasizing historical exchanges with Southeast Asia and technological innovation for Western audiences [5] Group 4: Policy Support and International Engagement - The Jiangsu provincial government has implemented measures to enhance digital trade and international communication, aiming to cultivate influential digital platforms by 2025 [8] - Jiangsu cities actively host international events to showcase their development achievements and cultural characteristics, thereby increasing their global visibility [8]
地方美食如何香飘四海(纵横)
Ren Min Ri Bao· 2025-05-29 22:21
Core Viewpoint - The establishment of local food safety standards is essential for the long-term development of regional cuisines, balancing flavor and standardization to enhance quality and market order [1][2][3]. Group 1: Importance of Standardization - The trend of setting standards for local delicacies is gaining momentum, with recent proposals for standards on black garlic, chicken cake, and glutinous rice lotus root in Jiangsu Province [1]. - The increasing number of snack and fast food outlets, exceeding 3.6 million nationwide as of March this year, highlights the growing market demand for local cuisines [1]. - Standardization can help address issues of inconsistent quality and safety in local food offerings, which are often affected by varying business practices and environmental conditions [1][2]. Group 2: Benefits of Standardization - Standardization promotes controllable quality and operational norms, allowing regional specialties to be more recognizable and marketable [2][3]. - Successful examples include Liuzhou snail noodles, which transformed from street food to a popular brand with an annual output value reaching hundreds of billions, and Shaxian snacks, which have expanded to around 80 countries [2]. - The experience shows that standardization lays a solid foundation for the normalization, branding, and scaling of local cuisines, enhancing brand influence and market competitiveness [2]. Group 3: Implementation of Standards - The process of setting standards requires careful consideration to avoid losing the unique essence of local cuisines, focusing on "taste standards" rather than a uniform "standard taste" [3]. - Standards should be practical and based on thorough research, identifying key indicators that reflect product characteristics and converting them into quantifiable parameters [3]. - Flexibility in standards is necessary to allow for differentiation and innovation in food quality, with recommendations for non-mandatory guidelines to encourage positive development [3][4]. Group 4: Enforcement and Compliance - Effective implementation of standards is crucial, necessitating strong regulatory oversight and self-discipline among businesses to uphold the integrity of local food brands [4]. - The goal is to find a balance between tradition and standardization, enabling local cuisines to thrive and gain international recognition [4].