□ 赵越 苏州，这座以"人间天堂"而闻名的历史文化名城，既是江南文化的核心区，也是中国非物质文化遗产的 富集区。苏绣、漳缎、香山帮营造技艺等共同构成了苏州非遗的文化基因。截至今年10月，全市拥有8 项人类非物质文化遗产代表作，33个国家级非遗代表性项目，173个省级非遗代表性项目。面对数字技 术的发展，近年来苏州通过系统性数字化手段，创新非遗保护、传承与利用方式，让非遗从"指尖技 艺"转化为"指尖经济"，走出了一条人文与经济发展相得益彰的新路径。 资源数字化：构建非遗数字基因库 传统的口传心授传承模式容易导致技艺的流失，而分散的展示形式也难以形成规模效应，这无疑制约了 文化资本的有效转化。苏州则以系统化、数字化的采集方式为着力点，为非遗资源构建起"数字基因 库"，夯实了价值转化的基础。 非遗的可持续发展，关键在于与现代产业的深度融合，形成互利共赢的产业链。人文经济学倡导文化经 济化与经济文化化的良性循环，苏州通过创意设计和科技赋能，以数字为纽带推动非遗与现代产业跨界 融合，构建多元价值生态。 苏州丝绸博物馆联合苏绣非遗代表性传承人府向红、府涵璐参与制作的《王者荣耀》游戏人物服装，获 得游戏玩家一致好评。镇湖9 ...

Core Viewpoint - The development of rural characteristic cultural industries is crucial for promoting comprehensive rural revitalization, supported by recent policies aimed at enhancing these industries and integrating production, life, and ecology [1][2][3]. Group 1: Policy Support and Development - The 20th Central Committee's Fourth Plenary Session emphasizes the need to cultivate and expand rural characteristic industries during the "14th Five-Year Plan" period [1]. - The "Accelerating the Construction of an Agricultural Power Plan (2024-2035)" issued in April 2023 highlights the deep development of rural characteristic cultural industries [1]. - The "Cultural Enrichment of Villages Work Plan (2025-2027)" released in September 2023 aims to promote the development of rural cultural industries as a key requirement [1]. Group 2: Challenges in Development - Many regions face challenges such as insufficient product innovation, incomplete industrial chains, low market share, and low cultural added value, which hinder innovation and value realization in rural characteristic cultural industries [1]. - There is a need for continuous efforts in deepening content, segmenting markets, and co-creating value to address these challenges [1]. Group 3: Strategies for Growth - Cultivating rural cultural IP by leveraging cultural relics, historical buildings, and intangible cultural heritage can create unique stories, images, brands, and products [2]. - Emphasizing innovation in industrial chain clusters, focusing on collaboration between enterprises, and extending innovation chains can enhance the effectiveness of cultural industry growth [2]. - Promoting cross-industry integration of rural characteristic culture with agriculture, manufacturing, tourism, and other sectors can invigorate industry development [2]. Group 4: Digital Transformation - The traditional characteristic cultural industries are encouraged to undergo digital transformation, enhancing cultural product innovation and integrating culture with technology [3]. - Collaborations, such as that between Suzhou embroidery inheritors and Tsinghua University's Future Lab, showcase innovative applications of technology in traditional crafts [3].

Group 1 - The eighth China International Import Expo showcased Jiangsu's cultural exchange activities, highlighting the integration of traditional craftsmanship and modern innovation through the participation of seven Suzhou time-honored brands [1] - Suzhou embroidery artisans demonstrated intricate techniques, such as using 1/128 silk threads to create a visual effect of floating goldfish, emphasizing the meticulous nature of their craft [1] - The Suzhou Embroidery Research Institute aims to promote the essence of Suzhou embroidery to younger generations and seeks partnerships for co-developing cultural and fashion products [1] Group 2 - Suzhou time-honored brands are adopting a younger and more international approach to narrate Jiangnan culture, exemplified by the innovative designs like the phoenix crown headpiece created for the AI digital character "Su Xiaomei" [2] - The products showcased at the expo, including the phoenix crown and the Zheng He treasure ship replica, reflect the heritage of Suzhou's gold and silver craftsmanship, taking over 100 days to create each piece [2] - The brand Zigan Jewelry plans to open a custom workshop in Shanghai next year, leveraging the expo to enhance its brand visibility and pursue international opportunities for traditional craftsmanship [2]

Core Insights - The "Gathering Hearts" initiative by the Suzhou Women's Federation aims to empower female college students through inspirational stories and practical experiences, fostering a connection between personal aspirations and national development [2][6] Group 1: Event Overview - The "Gathering Hearts" initiative has been active since April 2024, covering 8 universities in Suzhou and hosting 12 events with over 1,500 female students participating [1] - The initiative features a diverse group of female role models from various sectors, including traditional crafts, technology, and agriculture, who share their experiences to inspire students [2][5] Group 2: Educational Approach - The initiative employs a dual-track model combining "Campus Activities" and "Practical Engagement" to enhance ideological education and real-world application [3][4] - "Campus Activities" involve inviting role models to share their stories and engage in discussions with students, making ideological education more relatable [4] - "Practical Engagement" allows students to visit companies and industry sites, providing them with firsthand experience and insights into potential career paths [4] Group 3: Tailored Support - The initiative is designed based on the specific needs and interests of female students, ensuring that the content aligns with their academic backgrounds and career aspirations [5] - A continuous support mechanism is established, allowing students to maintain contact with mentors for ongoing guidance and advice [5] Group 4: Collaborative Ecosystem - The success of the "Gathering Hearts" initiative is attributed to a collaborative ecosystem involving the Women's Federation, universities, enterprises, and media, creating a comprehensive support network for female students [6] - The initiative aims to enhance its brand influence and contribute to the development of capable women who can take on national responsibilities [6]

Core Insights - The transformation of highway service areas into multi-functional cultural hubs enhances the travel experience for tourists, moving beyond traditional perceptions of service areas as mere rest stops [1][2][3] Group 1: Cultural and Recreational Enhancements - The Tai'an service area on the Jing-Tai Highway has undergone a "Taishan culture" themed renovation, becoming a vibrant showcase of Qilu culture, featuring local specialties and cultural artifacts [1][2] - The Yangcheng Lake service area incorporates elements of Jiangnan water town aesthetics, with over 10,000 square meters of gardens and cultural performances, attracting significant visitor numbers [4][5][6] Group 2: Economic and Social Impact - The Tai'an service area has introduced a "same city same price" policy, aligning prices with local convenience stores, enhancing customer satisfaction and encouraging spending [1][2] - The Yangcheng Lake service area has seen a dramatic increase in visitor traffic, with nearly 9.5 million visitors expected in 2024, and average stay duration increasing from 15 minutes to 45 minutes, indicating a shift from a transit point to a destination [6] Group 3: Innovative Service Offerings - The Chongqing Lengshui service area combines traditional automotive services with recreational activities, offering diverse experiences such as outdoor sports, wellness retreats, and gourmet dining [7][8] - The Lengshui service area has developed into a comprehensive ecological tourism destination, positively impacting surrounding attractions and creating a chain of economic benefits for the local community [8]

Core Viewpoint - The 2025 China Cultural Tourism Industry Expo showcased Jiangsu's rich cultural heritage and tourism resources through various themed exhibits and performances, emphasizing the province's unique "water charm" [1][2][3] Group 1: Exhibition Highlights - Jiangsu's exhibition area covered approximately 300 square meters, featuring diverse cultural segments from different cities, including Suzhou's Jiangnan culture and Xuzhou's Han culture [1] - The exhibition included unique cultural products such as Suzhou embroidery, blue printed cloth, and Yixing purple clay teapots, attracting significant visitor interest [1] - The "Su Super" theme attracted attention with popular cultural products like canvas bags and plush ornaments representing various cities [2] Group 2: Cultural Performances - The central stage featured performances that highlighted Jiangsu's tourism and cultural new trends, including traditional music and dance [3] - Performances such as the folk music piece "Morning Emperor" and the portrayal of historical scenes from Yancheng showcased the province's rich cultural narratives [3] - The event aimed to immerse visitors in Jiangsu's historical and cultural depth, enhancing the overall experience of the expo [3] Group 3: Promotion of Traditional Crafts - The exhibition emphasized the promotion of traditional crafts, including the national intangible cultural heritage of "chaotic needle embroidery" from Changzhou, which showcases intricate craftsmanship [3] - Jiangsu's wearable art products, integrating traditional elements with modern design, received positive feedback, particularly among female visitors [2] - The incorporation of traditional cultural elements into contemporary fashion aims to expand the market for cultural products [2]

Core Viewpoint - The Chinese arts and crafts industry is undergoing a modernization transformation through the integration of traditional craftsmanship with innovative technologies and cultural elements, showcasing a successful blend of heritage and contemporary design [1][2][11]. Innovation-Driven - The China Light Industry Federation has implemented significant measures from 2020 to 2025 to promote the inheritance, innovation, and development of the arts and crafts industry, establishing 49 "Chinese Arts and Crafts Master Intangible Cultural Heritage Inheritance Bases" and 56 "Arts and Crafts Master Inheritance Innovation Bases" [2][3]. - The introduction of digital technologies has redefined the creative paradigm in arts and crafts, with platforms like the "Jingchu Pattern AI Design Platform" improving design efficiency by over 70% [3][4]. Breakthroughs in New Materials and Techniques - Innovations such as the integration of shape memory metals into Suzhou embroidery have transformed traditional two-dimensional pieces into interactive three-dimensional artworks [4]. - The development of titanium alloy-based jade porcelain paintings has positioned them as new favorites in the international high-end decoration market due to their unique properties [4]. Standardization and Legal Protection - The establishment of national standards, such as the "Zhuang Brocade" standard set to be implemented in May 2025, aims to unify quality and safety standards in the industry [5][6]. - The comprehensive approach to intellectual property protection has fostered innovation, with regions like Fujian and Jiangxi leading in patent applications and protections [7]. Industry Upgrade - The market size of China's traditional handicraft cultural heritage industry has surpassed 580 billion yuan, reflecting a nearly 150% increase since 2020, with a compound annual growth rate of 30% [8]. - The establishment of 67 national-level arts and crafts industrial clusters has become a crucial pillar for local economic development, with significant contributions from regions like Quanzhou and Putian [8]. Internationalization and Talent Development - The period from 2020 to 2025 is critical for the internationalization of the Chinese arts and crafts industry, with cultural product exports reaching approximately 148.4 billion USD in 2023 [9]. - A multi-faceted talent cultivation system, including 49 "Chinese Arts and Crafts Master Intangible Cultural Heritage Inheritance Bases," is being developed to support the industry's growth [9].

Core Points - The event "Jinxiu Liuguang · Yiyun Jiangsu" was held at the Chinese Embassy in the United States, showcasing Chinese fashion and art, including Su embroidery, gold foil, and traditional Chinese painting [1][3] - Wang Dan, the wife of the Chinese ambassador, highlighted the beauty of Chinese intangible cultural heritage techniques and the evolution of the traditional qipao, emphasizing the importance of cultural exchange and mutual appreciation among civilizations [3] Summary by Sections - **Event Overview** - The event was co-hosted by the Chinese Embassy and the American Global Diplomatic Service Association, with over 260 attendees, including diplomats and cultural representatives [4] - The Jiangsu cultural and arts delegation and the Youth Entrepreneurs Association participated, conducting workshops on intangible cultural heritage and presenting traditional music performances [4] - **Cultural Highlights** - The event featured a qipao fashion show and artistic performances, showcasing the elegance and charm of the qipao [6] - The Washington Xuejuan Dance Troupe performed traditional Chinese dance, further enriching the cultural experience [4]

Core Viewpoint - The article highlights the innovative efforts of a craftsman, Fu Jian, in integrating traditional Suzhou embroidery with the ancient art of bronze ware, aiming to create a unique cultural product that reflects China's rich heritage [4][5]. Group 1: Background and Development - Suzhou embroidery, known as Su Xiu, is a significant form of traditional Chinese craftsmanship, with Zhenhu being a key area for its development [4]. - Fu Jian, who began learning Su Xiu at the age of 5, has dedicated his career to exploring how to creatively transform and innovate this ancient art form [4]. - Inspired by the ancient bronze vessel, the He Mu Wu Ding, Fu Jian sought to combine the essence of bronze ware with Su Xiu, leading to a new artistic direction [4]. Group 2: Technical Innovations - Traditional Su Xiu relies on fine threads for detailed representation, but this approach loses the three-dimensional quality needed for bronze ware [5]. - Fu Jian innovated by using thicker threads, combining two strands to create a "thick thread" technique, enhancing the dimensionality of the embroidered bronze pieces [5]. - The color palette for embroidering bronze ware is extensive, requiring nearly a thousand shades of silk thread to replicate the layered colors found in actual bronze artifacts [6]. Group 3: Recognition and Future Plans - Fu Jian's bronze series gained significant attention, leading to invitations for cultural exchange events where his works were presented as gifts to foreign dignitaries [6]. - The local Su Xiu industry in Zhenhu benefits from a complete supply chain, including raw materials, design, production, and sales, supported by government initiatives for talent development [6]. - Fu Jian is planning to expand his work by incorporating ancient architecture into Su Xiu, aiming to promote traditional Chinese culture on a broader scale, which he anticipates will be a long-term endeavor [6].

Core Viewpoint - The integration of traditional Suzhou embroidery (Su Xiu) with modern creativity and technology is revitalizing this ancient art form, making it relevant in contemporary markets and appealing to younger generations [1][2][3]. Group 1: Traditional Craft and Innovation - Su Xiu is recognized as one of China's four famous embroideries and is a national intangible cultural heritage, showcasing over 2000 years of history [1]. - The Su Xiu Town in Suzhou High-tech Zone combines traditional techniques with innovative ideas from younger artisans, enhancing the vibrancy of Su Xiu in the modern era [1]. - Zhu Shouzheng, a representative inheritor of Su Xiu, has developed eight needle techniques over her 40 years in the industry, with her works collected by prestigious institutions [2]. Group 2: Market Adaptation and Product Diversification - The market for high-end embroidery has faced challenges due to the rise of low-cost entertainment products, prompting a need for innovation in Su Xiu [3]. - The Zhu Shouzheng Embroidery Art Studio has collaborated with contemporary art and design, creating products like character costumes from popular animations and collectible card series [3]. - The studio's efforts to merge Su Xiu with modern themes have resulted in a broader range of products, catering to diverse consumer preferences [3]. Group 3: Technological Integration - A dynamic interactive embroidery piece titled "Magnolia Bloom" utilizes shape memory alloys to create movement, showcasing the potential of combining traditional embroidery with modern materials [4]. - This innovative work gained significant attention, being featured on national television and achieving a high auction price of 160,000 yuan [4]. Group 4: Internationalization and Cultural Exchange - The "Suzhou Youth International Innovation Plan" aims to select emerging Su Xiu talents and collaborate with international design experts to enhance cultural depth and global influence [5]. - Wu Haoxi, a participant in the plan, emphasizes the importance of innovation and market expansion for Su Xiu to achieve international recognition [5]. Group 5: Economic Impact and Employment - The Suzhou High-tech Zone has over 8,400 individuals engaged in Su Xiu, with an annual output value of 1.5 billion yuan, indicating a robust industry [6]. - The expansion of Su Xiu businesses has created job opportunities for over 300 embroiderers, contributing to local economic development [6]. - Future initiatives will focus on building a comprehensive Su Xiu industry chain, enhancing talent development, and promoting cultural tourism [6].