自驾出行，游客们对高速公路服务区并不陌生。在过去，人们对服务区的印象多还停留在"加油站 +卫生间+便利店"上。可近年来，越来越多游客在服务区流连忘返，这是为啥？原来，不少翻新后的服 务区已打破原先的刻板印象，不但提供丰富的购物选择，还在设施完善、文化传播、服务升级等方面下 足功夫。 高速公路不再只是单纯的行车道，服务区也转型为兼具多元体验的文化"会客厅"，车窗外的风景给 予了游客更多的期待与向往。——编者 京台高速山东泰安服务区 文化窗口，提升度假体验 沿着京台高速行至山东泰安，一片形似连绵山峦的建筑赫然映入眼帘，与巍巍泰山遥相呼应。黑 瓦、灰砖、木格栅与玻璃幕墙巧妙融合，层层叠叠的设计宛如泰山群峰的微缩画卷——这便是焕然一新 的泰安服务区。 2024年底完成"泰山文化"主题改造后，泰安服务区已成为展示齐鲁文化的鲜活窗口。步入服务区大 厅，迎客松与"天地"屏相映成趣。仿真榕树下，流水潺潺，鸟鸣啁啾，氤氲水汽缭绕，行人至此，恍若 置身岱顶天街。"原本只想稍作停留，没想到在这儿'登'了趟泰山，拍下不少照片。"游客张女士指着手 机里的照片笑言，"回程路上，正好给孩子讲讲'摩崖石刻'的故事。" 温润的泰山桃木，香气清 ...

Core Viewpoint - The 2025 China Cultural Tourism Industry Expo showcased Jiangsu's rich cultural heritage and tourism resources through various themed exhibits and performances, emphasizing the province's unique "water charm" [1][2][3] Group 1: Exhibition Highlights - Jiangsu's exhibition area covered approximately 300 square meters, featuring diverse cultural segments from different cities, including Suzhou's Jiangnan culture and Xuzhou's Han culture [1] - The exhibition included unique cultural products such as Suzhou embroidery, blue printed cloth, and Yixing purple clay teapots, attracting significant visitor interest [1] - The "Su Super" theme attracted attention with popular cultural products like canvas bags and plush ornaments representing various cities [2] Group 2: Cultural Performances - The central stage featured performances that highlighted Jiangsu's tourism and cultural new trends, including traditional music and dance [3] - Performances such as the folk music piece "Morning Emperor" and the portrayal of historical scenes from Yancheng showcased the province's rich cultural narratives [3] - The event aimed to immerse visitors in Jiangsu's historical and cultural depth, enhancing the overall experience of the expo [3] Group 3: Promotion of Traditional Crafts - The exhibition emphasized the promotion of traditional crafts, including the national intangible cultural heritage of "chaotic needle embroidery" from Changzhou, which showcases intricate craftsmanship [3] - Jiangsu's wearable art products, integrating traditional elements with modern design, received positive feedback, particularly among female visitors [2] - The incorporation of traditional cultural elements into contemporary fashion aims to expand the market for cultural products [2]

Core Viewpoint - The Chinese arts and crafts industry is undergoing a modernization transformation through the integration of traditional craftsmanship with innovative technologies and cultural elements, showcasing a successful blend of heritage and contemporary design [1][2][11]. Innovation-Driven - The China Light Industry Federation has implemented significant measures from 2020 to 2025 to promote the inheritance, innovation, and development of the arts and crafts industry, establishing 49 "Chinese Arts and Crafts Master Intangible Cultural Heritage Inheritance Bases" and 56 "Arts and Crafts Master Inheritance Innovation Bases" [2][3]. - The introduction of digital technologies has redefined the creative paradigm in arts and crafts, with platforms like the "Jingchu Pattern AI Design Platform" improving design efficiency by over 70% [3][4]. Breakthroughs in New Materials and Techniques - Innovations such as the integration of shape memory metals into Suzhou embroidery have transformed traditional two-dimensional pieces into interactive three-dimensional artworks [4]. - The development of titanium alloy-based jade porcelain paintings has positioned them as new favorites in the international high-end decoration market due to their unique properties [4]. Standardization and Legal Protection - The establishment of national standards, such as the "Zhuang Brocade" standard set to be implemented in May 2025, aims to unify quality and safety standards in the industry [5][6]. - The comprehensive approach to intellectual property protection has fostered innovation, with regions like Fujian and Jiangxi leading in patent applications and protections [7]. Industry Upgrade - The market size of China's traditional handicraft cultural heritage industry has surpassed 580 billion yuan, reflecting a nearly 150% increase since 2020, with a compound annual growth rate of 30% [8]. - The establishment of 67 national-level arts and crafts industrial clusters has become a crucial pillar for local economic development, with significant contributions from regions like Quanzhou and Putian [8]. Internationalization and Talent Development - The period from 2020 to 2025 is critical for the internationalization of the Chinese arts and crafts industry, with cultural product exports reaching approximately 148.4 billion USD in 2023 [9]. - A multi-faceted talent cultivation system, including 49 "Chinese Arts and Crafts Master Intangible Cultural Heritage Inheritance Bases," is being developed to support the industry's growth [9].

Core Points - The event "Jinxiu Liuguang · Yiyun Jiangsu" was held at the Chinese Embassy in the United States, showcasing Chinese fashion and art, including Su embroidery, gold foil, and traditional Chinese painting [1][3] - Wang Dan, the wife of the Chinese ambassador, highlighted the beauty of Chinese intangible cultural heritage techniques and the evolution of the traditional qipao, emphasizing the importance of cultural exchange and mutual appreciation among civilizations [3] Summary by Sections - **Event Overview** - The event was co-hosted by the Chinese Embassy and the American Global Diplomatic Service Association, with over 260 attendees, including diplomats and cultural representatives [4] - The Jiangsu cultural and arts delegation and the Youth Entrepreneurs Association participated, conducting workshops on intangible cultural heritage and presenting traditional music performances [4] - **Cultural Highlights** - The event featured a qipao fashion show and artistic performances, showcasing the elegance and charm of the qipao [6] - The Washington Xuejuan Dance Troupe performed traditional Chinese dance, further enriching the cultural experience [4]

付健正在绣制青铜器主题作品。 以上图片均为梁凯燕摄 江苏苏州高新区镇湖街道绣品街的工作室里，绣郎付健正在忙活：银针轻点素缎，指尖翻飞如蝶，一件 古韵悠然的青铜器正被"搬"到一块轻薄的丝绸上，触摸绸面，仿佛还能感受到青铜器的斑驳。 苏绣一直是苏州地区代表性的工艺美术品种，镇湖是苏绣的重要传承地，是众多苏绣人才追梦的地方。 38岁的付健从5岁开始接触苏绣，大学毕业后，他来到镇湖，开启追梦之路。 苏绣历史悠久，底蕴深厚，如何让它在当代实现创造性转化、创新性发展？付健一边工作，一边思考。 在中国国家博物馆参观时，付健被馆藏青铜器后母戊鼎深深吸引：器身斑驳的铜锈散发悠悠古意。"是 不是可以让青铜器与苏绣结合，把国宝级文物'搬到'苏绣上？"付健说干就干。 这在当时几乎是一个"无人区"，无论是技法还是色彩运用，都和传统苏绣有着天壤之别。 传统刺绣讲究精细，为了表现所绣对象的细腻灵动，需要使用细线。然而，用这样的线来绣青铜器，会 丧失立体感。 经过反复钻研，付健决定把两根线拢在一起，用这种"加粗线"来绣青铜器。此外，为了增强所绣青铜器 的立体感，付健还增加了刺绣的层数。反复探索之下，绣出来的青铜器逐渐立体、有了质感。 付健绣 ...

Core Viewpoint - The integration of traditional Suzhou embroidery (Su Xiu) with modern creativity and technology is revitalizing this ancient art form, making it relevant in contemporary markets and appealing to younger generations [1][2][3]. Group 1: Traditional Craft and Innovation - Su Xiu is recognized as one of China's four famous embroideries and is a national intangible cultural heritage, showcasing over 2000 years of history [1]. - The Su Xiu Town in Suzhou High-tech Zone combines traditional techniques with innovative ideas from younger artisans, enhancing the vibrancy of Su Xiu in the modern era [1]. - Zhu Shouzheng, a representative inheritor of Su Xiu, has developed eight needle techniques over her 40 years in the industry, with her works collected by prestigious institutions [2]. Group 2: Market Adaptation and Product Diversification - The market for high-end embroidery has faced challenges due to the rise of low-cost entertainment products, prompting a need for innovation in Su Xiu [3]. - The Zhu Shouzheng Embroidery Art Studio has collaborated with contemporary art and design, creating products like character costumes from popular animations and collectible card series [3]. - The studio's efforts to merge Su Xiu with modern themes have resulted in a broader range of products, catering to diverse consumer preferences [3]. Group 3: Technological Integration - A dynamic interactive embroidery piece titled "Magnolia Bloom" utilizes shape memory alloys to create movement, showcasing the potential of combining traditional embroidery with modern materials [4]. - This innovative work gained significant attention, being featured on national television and achieving a high auction price of 160,000 yuan [4]. Group 4: Internationalization and Cultural Exchange - The "Suzhou Youth International Innovation Plan" aims to select emerging Su Xiu talents and collaborate with international design experts to enhance cultural depth and global influence [5]. - Wu Haoxi, a participant in the plan, emphasizes the importance of innovation and market expansion for Su Xiu to achieve international recognition [5]. Group 5: Economic Impact and Employment - The Suzhou High-tech Zone has over 8,400 individuals engaged in Su Xiu, with an annual output value of 1.5 billion yuan, indicating a robust industry [6]. - The expansion of Su Xiu businesses has created job opportunities for over 300 embroiderers, contributing to local economic development [6]. - Future initiatives will focus on building a comprehensive Su Xiu industry chain, enhancing talent development, and promoting cultural tourism [6].

Core Insights - The "China City Overseas Social Media Communication Power Index (July 2025)" highlights Jiangsu cities' strong performance, with Nanjing ranking first nationally in comprehensive communication power index [1] - Jiangsu cities, including Suzhou and Yangzhou, hold significant positions in overseas communication within the Yangtze River Delta region, forming a "Jiangsu Matrix" for overseas dissemination [1] Group 1: Communication Power Rankings - Nanjing ranks first in comprehensive communication power, while Suzhou and Yangzhou rank seventh and eighth respectively [1] - The rankings across various social media platforms show Nanjing leading in Facebook and Instagram communication power [2] Group 2: Content Creation and Cultural Representation - Jiangsu cities leverage their rich cultural heritage to create unique content, exemplified by Nanjing's Instagram post of Xuanwu Lake, which received 17,000 likes, showcasing cross-cultural visual appeal [4] - Suzhou highlights its strengths in technology and innovation by sharing advancements in biomedicine and nanotechnology on overseas social media [4] Group 3: Differentiated and Localized Communication Strategies - Jiangsu cities employ differentiated strategies across social media platforms, using TikTok for relatable short videos and YouTube for in-depth content [5] - Content is localized based on cultural backgrounds, emphasizing historical exchanges with Southeast Asia and technological innovation for Western audiences [5] Group 4: Policy Support and International Engagement - The Jiangsu provincial government has implemented measures to enhance digital trade and international communication, aiming to cultivate influential digital platforms by 2025 [8] - Jiangsu cities actively host international events to showcase their development achievements and cultural characteristics, thereby increasing their global visibility [8]

Group 1: Inbound Tourism Growth - The inbound tourism market in China is experiencing a vibrant resurgence, with significant increases in foreign visitors to iconic attractions such as the Forbidden City and the Terracotta Army [1] - China has expanded its visa-free policies to 75 countries and extended the 240-hour transit visa exemption to 55 countries, contributing to the rising popularity of "China Travel" [1] - Major cities like Shanghai are witnessing a surge in tourism-related revenue, with increased spending in shopping and dining sectors driven by foreign tourists [1] Group 2: Cultural Exchange and Interaction - Inbound tourism is facilitating cultural dialogue, with foreign visitors engaging in local traditions such as pottery making in Jingdezhen and tea ceremonies in Hangzhou [2] - These interactions highlight the importance of cultural experiences in bridging language and geographical barriers, fostering mutual understanding and respect [2] Group 3: Policy and Service Improvements - China is continuously optimizing its visa policies and enhancing services to create a welcoming environment for international tourists, signaling an open approach to global visitors [3] - The country is improving its tourism infrastructure, including language services and payment systems, to better accommodate foreign guests [3] - Cultural experiences, such as traditional clothing and local crafts, are being promoted to provide deeper insights into Chinese culture, transforming tourism into a comprehensive cultural experience [3]

Group 1 - The 2025 World Youth Development Forum in Suzhou highlights the importance of cultural heritage protection and transmission among youth from various countries [1][2] - Young people are seen as natural innovators who can bridge traditional skills with contemporary expressions, fostering cultural heritage in a modern context [2][4] - The forum emphasizes the role of youth in cultural heritage preservation, showcasing their ability to engage with and revitalize traditional practices [3][4] Group 2 - The event features various cultural activities, including hands-on experiences with traditional crafts, demonstrating the enthusiasm of young participants for cultural heritage [1][2] - The publication of the "World Youth Literature Special Edition" reflects the diverse perspectives of young writers from around the globe, emphasizing shared human emotions and connections [4] - The integration of new technologies, such as artificial intelligence, is expected to enhance the preservation and innovation of traditional crafts like Kesi weaving [3]

Core Points - The Suzhou Dongwu football team is set to face the Foshan Nanshi team in the China League One, while the Jiangsu Province City Football League will feature a match between Suzhou and Zhenjiang, taking place on July 19-20 [1] - Suzhou is offering a series of viewing benefits to enhance the event's economic impact, including free access to over 40 local attractions for visitors from Zhenjiang and Foshan [1] - The "Suzhou Bank·Suzhou Super Night" themed market will be held at the Suzhou Sports Center, featuring a large LED screen for live broadcasts and over 60 themed stalls to boost nightlife and consumer activity [1] Event Highlights - The market will operate daily from 16:00 to 22:30, sponsored by Suzhou Bank and supported by various local organizations [1] - The market will feature local culinary delights, including traditional Suzhou snacks and Zhenjiang specialties, along with seasonal fresh fruits and advanced technology displays such as cooking robots [2] - A total of 2,000 servings of Zhenjiang's signature pot cover noodles will be distributed on Sunday, enhancing the local food experience [2]