Core Insights - The event "Breaking Boundaries, Growing" hosted by NielsenIQ in Guangzhou focused on the structural changes and growth opportunities in the Chinese retail market driven by innovation [1] - NielsenIQ's China Managing Director emphasized that innovation is the core driving force for brands to break through, positioning emerging brands as both growth engines and definers of the future retail landscape [1] Group 1: Event Highlights - The second "Business New Star Program" finals featured seven emerging brands from the FMCG and T&D sectors competing for annual awards [1] - The winners were "Jin Hui Yuan" from Wuhan Jin Hui Quan Food and Beverage Co., Ltd. in the FMCG category and "Jie Huan" from Beijing Hive Century Technology Co., Ltd. in the T&D category [1] - The "2025 NIQ BASES Breakthrough Innovation List" was announced, recognizing 12 products with the "BASES Breakthrough Innovation Award" and 13 products with the "BASES New Product Trend Award" [1] Group 2: Strategic Focus - NielsenIQ's commitment to increasing investment in technology, talent, and partnerships aims to better meet the unique needs of Chinese customers [1] - The establishment of the competition reflects NielsenIQ's dedication to providing comprehensive support for the survival and development of emerging brands in the consumer goods industry [2]