Core Insights - The conference "Breaking Boundaries: Growth in the New Consumption Era" organized by NielsenIQ (NIQ) highlighted the structural changes and growth opportunities in China's retail market driven by innovation [1][3] - The "2025 NIQ BASES Breakthrough Innovation List" was unveiled, showcasing the importance of new products as a growth engine in the retail sector [11][13] Group 1: Event Overview - The event gathered experts and business leaders to discuss consumer behavior changes and market trends in the context of innovation [1] - The second edition of the "Commercial New Talent Program" concluded with seven emerging brands competing, with "Jin Hui Yuan Quan" and "Jie Huan" winning in their respective categories [1][7] Group 2: Brand Innovation and Support - NIQ emphasizes the role of innovation as a core driver for brands, providing data tools and industry insights to support sustainable growth [3][5] - The competition aims to support emerging brands by offering comprehensive data analysis and expert guidance to help them establish market positioning and product innovation [6][5] Group 3: Consumer Trends and Market Dynamics - New products are becoming crucial for sales growth, with significant increases in market share and category growth observed across various sectors [11][13] - The retail landscape is evolving, with a notable shift towards online and offline integration, and a focus on enhancing consumer experiences [17][18] Group 4: Future Outlook - The competition and insights shared at the conference reflect a commitment to fostering innovation and supporting local brands in navigating the rapidly changing consumer landscape [8][20] - The importance of understanding diverse consumer segments, including Generation X, is highlighted as a key factor for brands to remain competitive in the market [15][18]

本报讯 （记者闫立良）9月22日，全球领先的消费者研究与零售监测公司尼尔森IQ（NIQ）在广州成功举办"破界·生长— 新消费时代创新者大会暨第二届商业新锐计划总决赛"，来自政府、行业的专家与商业领袖齐聚，深入解读在创新驱动下的中 国零售市场结构性变革与增长机遇，以及当前消费者行为变迁的核心驱动与趋势。 （编辑 郭之宸） 在大会现场，备受关注的尼尔森IQ中国"第二届商业新锐计划（Pitch Slam）总决赛"同步举行，来自快消品（FMCG）、科 技及耐用消费品（T&D）行业的7家中国本土新兴品牌入围决赛，激烈角逐这一年度大奖，最终武汉市金汇泉食品饮料有限公 司旗下的"金汇源泉"品牌和北京蜂巢世纪科技有限公司旗下的"界环"品牌分别荣获快消组、耐消组总冠军。同时，"2025 NIQ BASES突破性创新榜单"也在会上揭晓，共计12款产品获得"BASES突破性创新奖"、13款产品获得"BASES新品风尚标奖"。 尼尔森IQ亚太区新兴业务负责人赵亭指出："大赛的创立源于NIQ为新兴品牌提供生存与发展所需的全方位支持的初心， 我们坚信，消费品行业的下一个重大突破或许就孕育在今天。" "创新是品牌突围的核心动能，中国的新兴 ...