Core Insights - The conference "Breaking Boundaries: Growth in the New Consumption Era" organized by NielsenIQ (NIQ) highlighted the structural changes and growth opportunities in China's retail market driven by innovation [1][3] - The "2025 NIQ BASES Breakthrough Innovation List" was unveiled, showcasing the importance of new products as a growth engine in the retail sector [11][13] Group 1: Event Overview - The event gathered experts and business leaders to discuss consumer behavior changes and market trends in the context of innovation [1] - The second edition of the "Commercial New Talent Program" concluded with seven emerging brands competing, with "Jin Hui Yuan Quan" and "Jie Huan" winning in their respective categories [1][7] Group 2: Brand Innovation and Support - NIQ emphasizes the role of innovation as a core driver for brands, providing data tools and industry insights to support sustainable growth [3][5] - The competition aims to support emerging brands by offering comprehensive data analysis and expert guidance to help them establish market positioning and product innovation [6][5] Group 3: Consumer Trends and Market Dynamics - New products are becoming crucial for sales growth, with significant increases in market share and category growth observed across various sectors [11][13] - The retail landscape is evolving, with a notable shift towards online and offline integration, and a focus on enhancing consumer experiences [17][18] Group 4: Future Outlook - The competition and insights shared at the conference reflect a commitment to fostering innovation and supporting local brands in navigating the rapidly changing consumer landscape [8][20] - The importance of understanding diverse consumer segments, including Generation X, is highlighted as a key factor for brands to remain competitive in the market [15][18]

Core Insights - The event "Breaking Boundaries, Growing" hosted by NielsenIQ in Guangzhou focused on the structural changes and growth opportunities in the Chinese retail market driven by innovation [1] - NielsenIQ's China Managing Director emphasized that innovation is the core driving force for brands to break through, positioning emerging brands as both growth engines and definers of the future retail landscape [1] Group 1: Event Highlights - The second "Business New Star Program" finals featured seven emerging brands from the FMCG and T&D sectors competing for annual awards [1] - The winners were "Jin Hui Yuan" from Wuhan Jin Hui Quan Food and Beverage Co., Ltd. in the FMCG category and "Jie Huan" from Beijing Hive Century Technology Co., Ltd. in the T&D category [1] - The "2025 NIQ BASES Breakthrough Innovation List" was announced, recognizing 12 products with the "BASES Breakthrough Innovation Award" and 13 products with the "BASES New Product Trend Award" [1] Group 2: Strategic Focus - NielsenIQ's commitment to increasing investment in technology, talent, and partnerships aims to better meet the unique needs of Chinese customers [1] - The establishment of the competition reflects NielsenIQ's dedication to providing comprehensive support for the survival and development of emerging brands in the consumer goods industry [2]