"我们学校通过高校平台，推介江头村民俗美食节、文旅赛事活动，以及民宿和脐橙等农副产品。"江西 水利电力大学派驻社溪镇帮扶干部陈智说，借助江头村的旅游品牌效应，村民增收渠道不断拓宽。 如今，江头村依托鱼虾垂钓、果蔬采摘、无动力乐园等新业态，串联起周边特色村落与生态景区，形成 跨区域的农文旅精品旅游线路，成为远近闻名的乡村旅游点。2025年，全村接待游客31万人次，旅游综 合收入突破200万元，带动村集体增收超50万元。 "下一步，我们将围绕稻虾种养这一特色产业，擦亮'江头侠'文旅IP，进一步扩大种养规模、提升产品品 质，推进农文旅深度融合发展，打造集生态种养、餐饮物流、休闲体验、节庆文化于一体的产业 链。"刘军说。 在江西省上犹县社溪镇江头村的稻虾轮作基地，养殖户黄群明俯身观察虾苗长势，并适时投喂。"3天喂 一次豆浆，5天检查一次长势，还需定期投放肥料培育浮游生物。"黄群明指着一片留着稻茬的水田 说，"这批新培育的1.2万斤虾苗，初夏就能上市。"依靠科学养殖和特色运营，他的基地年产成品虾4.5 万斤，2025年综合收入突破80万元。 拥有350亩"稻虾轮作"基地的江头村，以"一水两用、一田双收"的农业发展模式， ...

Core Insights - The annual rice-shrimp season in Dangwan has evolved through three stages, transforming from a culinary celebration to a cultural symbol that embodies regional memory and collective identity [4][7][13] - The integration of cultural and tourism elements in Dangwan has created a new path from "product output" to "cultural empowerment," enhancing the vitality of the region [5][9] Cultural Heritage - The introduction of rice-shrimp cultivation in Dangwan is attributed to local agricultural practices and the wisdom of the community, which has historically transformed barren land into fertile fields [6] - The establishment of the first rice-shrimp co-cultivation base in Qinfeng Village has expanded from over 500 acres to 1,100 acres, making it the largest in the city [6] Cultural and Tourism Development - Dangwan has actively promoted rice-shrimp themes through various initiatives, including themed restaurants and events, enhancing the cultural dimension of the rice-shrimp brand [7][8] - The successful live broadcast featuring international hosts showcased the ecological wisdom of the region, attracting significant online viewership and promoting the rice-shrimp IP [8] Economic Growth - The rice-shrimp IP is driving a comprehensive upgrade of the entire industry chain, with plans to develop a modern agricultural supply chain and deep processing clusters [9] - By 2024, the total assets of village-level entities in Dangwan are projected to reach 815 million, with stable operating income across administrative villages [9] Cultural Influence - The integration of the rice-shrimp culture with local tourism has created immersive experiences, such as the VR-enabled cultural exhibition, attracting over 30,000 visitors [10] - The rice-shrimp cultural IP serves as a link between various community resources, promoting a new narrative of civilization and cultural practice in the region [10][11] Community Development - The continuous celebration of the rice-shrimp season has revitalized local customs and enhanced the recognition of Dangwan as a "National Civilized Town" [11] - The community is implementing new governance models and actions to further enhance cultural practices and prepare for future development [11][12]