Core Viewpoint - The article emphasizes the importance of sustainable business practices and how companies can integrate social value with commercial value from their inception, creating a positive cycle of "doing good" in business [4][18]. Group 1: Sustainable Business Practices - Patagonia, a pioneer in integrating environmental protection into business, has consistently prioritized sustainability, exemplified by its provocative 2011 advertisement urging consumers not to buy unnecessary products [6][8]. - The company donates 1% of its sales to environmental causes and has a long history of using recycled materials in its products, showcasing a commitment to sustainable practices [8][9]. - Patagonia's approach to community engagement includes making stores community-friendly spaces, which fosters trust and loyalty among consumers [9]. Group 2: Emerging Sustainable Companies - MuMo, a wooden furniture company founded in 2011, emphasizes a philosophy of simplicity and environmental responsibility, using FSC-certified wood and avoiding harmful finishes [10][11]. - The founder of MuMo believes in a sustainable lifestyle that extends to employee welfare, avoiding piecework systems to ensure worker health and well-being [11]. - Seven Year Organic Rice Wine, founded by Shao Ruyi, transitioned from organic vegetable farming to organic rice cultivation, ultimately creating a sustainable business model that supports local agriculture [13][14]. Group 3: Design and Sustainability - REDO, a design company, focuses on integrating sustainability into the design process, aiming to reduce waste significantly through innovative design solutions [20][21]. - The company collaborates with brands to repurpose materials, such as turning used glass bottles into sustainable products, thereby reducing carbon emissions [21]. - REDO's efforts highlight the importance of public education and talent development in promoting sustainable design practices [21]. Group 4: B Corp and Shared Value - The concept of "benefit" is central to the discussion, with B Corps redefining business success to include social and environmental responsibilities alongside financial performance [22][24]. - The article notes that there are currently 71 certified B Corps in mainland China, indicating a growing movement towards businesses that prioritize broader stakeholder interests [24]. - The relationship between ESG (Environmental, Social, Governance) and B Corp principles is highlighted, suggesting that both frameworks can enhance a company's sustainable development path [24].

当一群理想主义者聚在一起讨论商业与可持续的关系时，你能体会何谓"纯粹"。 例如，他们中有人在一毕业便去了景德镇成为一名"景漂"，40年后其作品成功在大英博物馆展出，如今正致力于解决景德镇每年1800万吨陶瓷废料的问题； 也有人因为一顿简简单单的健康餐便体会到了生命的真谛，选择开了一家可持续熟食餐厅，并想将其打造成一个可持续生活的实践平台。 6月中，这些有趣也有理想的创业者们汇集在乐平基⾦会组织的一场小范围沙龙上。他们涵盖设计、⼾外、科技等各个领域，并且以自己的方式重新定义了 商业。 图为活动现场 当下的一个现实是，在充满不确定性的市场环境下，有能力践行"商业向善"的企业并不多。有没有可能找到一种新的商业路径，以⻓期主义为基底，将商业 价值与社会价值相结合？ 通过与这群创业者的交流，虎嗅ESG组找到了答案——"商业向善"或许从创立一家企业的第一天就开始了，而随着公司的不断壮大，这份向善的共识也会滚 雪球般越变越大。 Patagonia是如何在材料方面遵循可持续原则的？Patagonia中国市场负责人NY告诉虎嗅，1993年Patagonia就已经推出了用回收塑料瓶制作的抓绒衣，而后不 管是从可再生羊毛、可再生尼 ...