Core Insights - dōTERRA has launched a new product, the mugwort essential oil, at the China International Import Expo (CIIE), marking a significant expansion of its product line into the edible oil sector through a strategic partnership with Xianle Health [3][6] - The company has experienced substantial growth in China since its first participation in CIIE, evolving from a small 9-square-meter booth to a 300-square-meter presence, reflecting its increasing market acceptance and success [9][10] Product Launch and Innovation - The mugwort essential oil is derived from traditional Chinese herbal practices and is designed to meet the needs of Chinese consumers, showcasing dōTERRA's commitment to local innovation [5][6] - The new product is part of a broader strategy to incorporate traditional Chinese herbs into modern essential oil applications, enhancing the company's product matrix [5][6] Strategic Partnerships - dōTERRA signed a strategic cooperation agreement with Xianle Health, leveraging Xianle's expertise in nutritional health products to develop innovative edible essential oil products [6][11] - The collaboration aims to create functional gummies and oral liquids that combine high-quality essential oils with nutritional benefits, targeting the health-conscious Chinese consumer [6][11] Market Growth and Development - Since its inception in China, dōTERRA has seen a dramatic increase in order volumes, with initial orders from the first CIIE reaching 3.8 billion yuan, and subsequent years showing continued growth in both booth size and order amounts [9][10] - The establishment of a research and development center in Shanghai has allowed dōTERRA to expedite the product development process, enhancing its ability to respond to local market demands [10] Future Outlook - dōTERRA views CIIE as a vital platform for engaging with the Chinese market, emphasizing its role in fostering new ideas and collaborations [11] - The company advocates for the establishment of a small and medium-sized enterprise alliance at CIIE to support other businesses in finding opportunities for growth [11]