Core Insights - The article highlights the innovative advancements of Xianle Health at the recent China International Import Expo (CIIE), showcasing their WELMAX evidence-based nutrition technology platform and a focus on six high-potential sectors [1][2] - Xianle Health emphasizes the integration of artificial intelligence in their product development, enabling personalized nutrition solutions through AI nutritionists [1] - The company has initiated strategic collaborations, including a partnership with doTERRA to co-develop essential oil-infused nutritional health products [1][2] Group 1 - Xianle Health launched multiple new products at the CIIE, leveraging the WELMAX platform to create a comprehensive evidence-based approach from raw material selection to product launch [2] - The company is collaborating with the China National Institute of Standardization and the China Nutrition and Health Food Association to establish a group standard for DHA algal oil nutritional product formulation and production technology [2] - Clinical evidence is a cornerstone of the WELMAX platform, with partnerships established with top-tier hospitals to conduct high-quality clinical research, ensuring authoritative validation of product value [2] Group 2 - The CIIE serves as a platform for Xianle Health to introduce diverse cross-border solutions, enhancing the accessibility of global nutritional resources [1] - The health and wellness sector is being redefined through innovative technologies, with a focus on creating new experiences in nutritional supplementation [1] - Xianle Health aims to continue fostering a new ecosystem of nutrition, contributing to high-quality industry development [2]

Core Insights - dōTERRA has launched a new product, the mugwort essential oil, at the China International Import Expo (CIIE), marking a significant expansion of its product line into the edible oil sector through a strategic partnership with Xianle Health [3][6] - The company has experienced substantial growth in China since its first participation in CIIE, evolving from a small 9-square-meter booth to a 300-square-meter presence, reflecting its increasing market acceptance and success [9][10] Product Launch and Innovation - The mugwort essential oil is derived from traditional Chinese herbal practices and is designed to meet the needs of Chinese consumers, showcasing dōTERRA's commitment to local innovation [5][6] - The new product is part of a broader strategy to incorporate traditional Chinese herbs into modern essential oil applications, enhancing the company's product matrix [5][6] Strategic Partnerships - dōTERRA signed a strategic cooperation agreement with Xianle Health, leveraging Xianle's expertise in nutritional health products to develop innovative edible essential oil products [6][11] - The collaboration aims to create functional gummies and oral liquids that combine high-quality essential oils with nutritional benefits, targeting the health-conscious Chinese consumer [6][11] Market Growth and Development - Since its inception in China, dōTERRA has seen a dramatic increase in order volumes, with initial orders from the first CIIE reaching 3.8 billion yuan, and subsequent years showing continued growth in both booth size and order amounts [9][10] - The establishment of a research and development center in Shanghai has allowed dōTERRA to expedite the product development process, enhancing its ability to respond to local market demands [10] Future Outlook - dōTERRA views CIIE as a vital platform for engaging with the Chinese market, emphasizing its role in fostering new ideas and collaborations [11] - The company advocates for the establishment of a small and medium-sized enterprise alliance at CIIE to support other businesses in finding opportunities for growth [11]

Core Insights - The 8th China International Import Expo (CIIE) showcases the integration of global goods, cutting-edge technology, and diverse cultures, emphasizing the theme of "New Era, Shared Future" [3][6] Group 1: Industry Trends - The CIIE has evolved from a "newborn" to a "mature" event, transforming from a "window" to a "hub" for international trade, reflecting China's commitment to increasing openness [3] - The agricultural sector is highlighted by Syngenta Group, which reports that its Chinese operations account for one-third of its total revenue, showcasing significant market demand [4] - The modernization of China's agriculture is accelerating, with notable improvements in production efficiency and sustainable development, which are expected to drive global agricultural innovation [5] Group 2: Company Developments - A major energy and chemical project worth over $1 billion was signed during the expo, indicating strong international collaboration and confidence in the Chinese market [7] - DoTerra's growth in China exemplifies successful localization strategies, with the company expanding from a small team to over 200 employees and establishing a research center in Shanghai [8] - DoTerra's innovative "essential oil + agriculture" model is fostering sustainable development and creating unique economic opportunities for local farmers [8]