Core Insights - dōTERRA has launched a new product, the mugwort essential oil, at the China International Import Expo (CIIE), marking a significant expansion of its product line into the edible oil sector through a strategic partnership with Xianle Health [3][6] - The company has experienced substantial growth in China since its first participation in CIIE, evolving from a small 9-square-meter booth to a 300-square-meter presence, reflecting its increasing market acceptance and success [9][10] Product Launch and Innovation - The mugwort essential oil is derived from traditional Chinese herbal practices and is designed to meet the needs of Chinese consumers, showcasing dōTERRA's commitment to local innovation [5][6] - The new product is part of a broader strategy to incorporate traditional Chinese herbs into modern essential oil applications, enhancing the company's product matrix [5][6] Strategic Partnerships - dōTERRA signed a strategic cooperation agreement with Xianle Health, leveraging Xianle's expertise in nutritional health products to develop innovative edible essential oil products [6][11] - The collaboration aims to create functional gummies and oral liquids that combine high-quality essential oils with nutritional benefits, targeting the health-conscious Chinese consumer [6][11] Market Growth and Development - Since its inception in China, dōTERRA has seen a dramatic increase in order volumes, with initial orders from the first CIIE reaching 3.8 billion yuan, and subsequent years showing continued growth in both booth size and order amounts [9][10] - The establishment of a research and development center in Shanghai has allowed dōTERRA to expedite the product development process, enhancing its ability to respond to local market demands [10] Future Outlook - dōTERRA views CIIE as a vital platform for engaging with the Chinese market, emphasizing its role in fostering new ideas and collaborations [11] - The company advocates for the establishment of a small and medium-sized enterprise alliance at CIIE to support other businesses in finding opportunities for growth [11]

当全球好物、前沿科技、多元文化在同一个地点交融，我们该用怎样的色彩，描绘这幅瑰丽画卷？第八届中国国际进口博览会（以下简称"进博会"）举办期 间，人民网前方报道组推出系列观察——"进博是什么颜色的"。请跟随记者的笔触与镜头，以色彩为舟，纵览进博会的万千气象。 走近"四叶草"，醒目的"2025"字样跃入眼帘。 一年一度，进博会从"新生"迈向"成熟"，从"窗口"升级成"枢纽"，持续释放加大开放的融融暖意，不断演绎真实动人的共赢故事。 成长升级，谱合作新章 作为一家源自瑞士的农业科技企业，先正达集团的中国业务已占到总营收的三分之一，并有多项创新技术在中国实现商业化落地，从实验室走向广袤田野。 今年首秀登场的农业综合种植大模型iMAP，可支持种植者全流程科学决策，赋能"耕—种—管—收"全过程管理，目前已在中国完成验证应用。 柏衫表示，中国农业农村现代化进程不断提速，在生产效率提升与可持续发展方面展现出显著优势，将为全球农业创新注入强劲动力。 "我们坚信，合作与创新是赢得未来的关键。这一理念与本届进博会'新时代，共享未来'的主题深度契合。"柏衫说。 诚意满满，展开放胸怀 11月7日上午，在1.1号馆的交易团集中签约区，一 ...