Core Viewpoint - The article highlights the offerings of Suzhou Daoxiangcun, a time-honored brand established in 1773, which is providing a variety of traditional Chinese New Year gift boxes that reflect the essence of Suzhou-style pastries and Jiangnan culture, catering to the festive season and family gatherings [1][18]. Product Offerings - The gift boxes include a range of products such as classic Suzhou pastries, healthy low-sugar options, and trendy garden-themed items, showcasing the elegance of Jiangnan and the festive spirit of the New Year [1][18]. - Specific products mentioned include: - Traditional pastry tin featuring 13 types of pastries, including the orange and peach-flavored peach mountain cake and the two-color lotus flower puff, emphasizing craftsmanship and traditional flavors [4][6]. - The "Fortune Cake" box containing 8 pastries symbolizing good luck and prosperity, such as the fortune bag-shaped cake and the "Everything Goes Smoothly" cake [6][8]. - The "Golden Fortune Gift Box" designed with a red and gold theme, containing 9 types of pastries suitable for the Spring Festival, combining aesthetics and cultural significance [8][9]. Health-Conscious Options - The "Low-Sugar Gift Box" features 10 types of pastries made with low-sugar techniques, allowing consumers to enjoy traditional flavors without the guilt, catering to health-conscious individuals [16][18]. - The "Good Year Gift Box" combines pastries and nuts, offering a balanced selection for all ages, including low-sugar peach crisps and nutrient-rich cashews [14][16]. Cultural Significance - The products are designed to evoke nostalgia and cultural heritage, with each pastry representing a piece of memory and tradition, appealing to consumers' emotional connections to the New Year [4][18]. - The brand emphasizes the integration of traditional craftsmanship with contemporary needs, ensuring that each gift box carries the elegance of Jiangnan and the warmth of New Year blessings [18].

Core Insights - The article emphasizes the increasing support from major e-commerce platforms like Tmall, JD.com, and Douyin for traditional Chinese brands, particularly in their digital transformation efforts [1] - Suzhou Daoxiangcun serves as a benchmark for innovation in traditional brands through its systematic "+ Internet" strategy, which integrates physical industries with the internet, focusing on consumer-centric approaches, data-driven decisions, and a robust supply chain [1][9] E-commerce and Supply Chain Integration - The era of merely competing on traffic and marketing in e-commerce has passed; the real challenge lies in building an efficient, resilient supply chain ecosystem that meets online demands [2] - Suzhou Daoxiangcun's e-commerce success is attributed to a deep restructuring and integration of its supply chain, which is a critical yet often invisible aspect of its operational logic [2] Production and Logistics Enhancements - To address the surge in online orders and consumer demands for freshness and taste, Daoxiangcun has upgraded its production lines and established a flexible layout tailored for e-commerce [4] - The company has built a network of seven cloud warehouses across the country, enabling it to process over 300,000 e-commerce orders daily and achieve over 90% delivery within 48 hours to major cities [4] Data-Driven Insights - Over a decade of e-commerce experience has allowed Suzhou Daoxiangcun to accumulate vast consumer data, which drives product innovation and long-term development [5] - The company employs differentiated marketing strategies based on the characteristics of various e-commerce platforms and user demographics, enhancing marketing efficiency and conversion rates [7] Consumer Trend Adaptation - Daoxiangcun has effectively identified and responded to changing consumer trends, such as the rising demand for low-sugar products, by launching a popular low-sugar mooncake series [8] - The company also recognizes the diverse usage scenarios of younger consumers, leading to the development of various new snack products [8] Conclusion - The "+ Internet" practice of Suzhou Daoxiangcun illustrates that the e-commerce development of traditional brands is a complex process centered on consumer experience, data-driven decision-making, and a strong supply chain foundation [9] - By integrating internet thinking into brand development and continuously strengthening its supply chain and data capabilities, traditional brands can thrive in the digital age and maintain their legacy [9]