中国发展网讯石培璋黄思程记者罗勉报道近日，潮州市饶平高铁(高堂)产业园，广东金旺玩具糖果有限 公司的崭新厂房内，自动化生产线有序运转，工人们正加紧完成一批塑料玩具订单，放眼整个园区，至 少还有4家大型糖果玩具企业在规划建设中。 据了解，近年来，饶平县充分发挥毗邻潮安、澄海等产业集聚区的区位优势，实施"规划引领、空间拓 展、企业培育"三大行动，全力推动糖果玩具产业聚链成群、提质增效。截至目前，全县已落户具备一 定实力的糖果、玩具企业32家，加速成型融合食品加工和玩具生产的特色产业基地。 广东金旺玩具糖果有限公司经理张杰卫表示，选择饶平，一方面是看中优越的区位条件，邻近澄海玩具 产业带和庵埠糖果产业带，为企业生产提供了便利；另一方面，也得益于政府提供的土地、税收等优惠 政策，让我们对未来发展充满信心。 作为首家入驻园区的糖果玩具企业，广东金旺玩具糖果有限公司从签约到一期项目建成投产，用时不到 两年。在项目落地前，企业曾对审批流程和配套保障心存顾虑。饶平推出的"全生命周期服务"机制，及 时消除了企业的担忧。饶平县政府成立报批报建专班，从规划设计到开工建设，再到投产运营，全程提 供"一条龙"服务，及时帮助解决各个环节 ...

Core Insights - The candy toy industry is preparing for a sales peak following the "June 1" Children's Day, driven by the ongoing prosperity of the children's economy [1][2] - The market is experiencing rapid growth, with the Chinese candy toy market projected to reach 4.818 billion yuan in 2024, and the global market expected to grow from 24.088 billion yuan to 33.966 billion yuan from 2024 to 2030, with a compound annual growth rate of approximately 5.89% [2][4] - Despite the growth, the industry faces challenges such as homogenization, price wars, and over-reliance on IP, which hinder sustainable development [5][6][8] Market Dynamics - Families in China are increasingly prioritizing children's consumption, with 80% of households spending 30%-50% of their budget on children's products, leading to an average annual expenditure of 17,000 to 25,500 yuan [2] - The candy toy market is characterized by creative designs and innovative play patterns, appealing to children and contributing to its popularity [2][3] - Seasonal demand peaks during holidays like Children's Day and Spring Festival, where candy toys serve as popular gifts [3] Industry Challenges - The industry is experiencing severe homogenization, with many similar products flooding the market shortly after an innovative product launch, leading to intensified competition and reduced profit margins [6] - Price wars are prevalent, with brands competing on price, further compressing profit margins and impacting overall industry health [6][7] - The over-dependence on popular IPs for product development is problematic, as rising licensing costs and fluctuating market interest can severely impact sales [6][8] Need for Standards - The lack of unified industry standards is a significant issue, leading to quality discrepancies and safety concerns, as some manufacturers cut costs at the expense of product quality [8] - Establishing industry standards covering product safety, quality testing, and intellectual property protection is crucial for creating a healthier market environment [8] Strategic Recommendations - Companies should focus on differentiated competition rather than price wars, investing in product innovation to meet evolving consumer demands [8][9] - Embracing new sales channels such as discount stores, community group buying, and live streaming can help expand market reach [9] - Collaboration among brands through resource sharing and joint marketing efforts can enhance industry resilience and foster sustainable growth [9]