暑期临近，糖果玩具行业正蓄势待发，准备迎接"六一"儿童节后的又一轮销售高峰。近年来，在儿童经 济持续繁荣的带动下，糖果玩具行业呈现出良好的发展态势，市场规模持续扩大。然而，在这一充满活 力的市场背后，行业正经历着内卷的阵痛。建立行业标准是当务之急。业内品牌也应积极拥抱新渠道、 加强创新研发与合作，以实现可持续发展。 市场活力较强 近年来，我国家庭对儿童消费的重视程度不断提高。中国儿童产业中心公布的数据显示，我国80%的家 庭将30%-50%的支出用于儿童消费，家庭儿童年均消费约为1.7-2.55万元。儿童经济的持续繁荣为儿童 糖果市场带来了广阔的发展前景。宇博产业研究院预测，我国儿童糖果市场未来几年将以年均5%的速 度增长。 在我国，糖果玩具已经历了近10年的高速发展。在主流价格带不断提高的同时，其品类也在不断细分。 从最初的刀、枪、车、剑，到近些年热门的文创类产品，再到如今能提供情绪价值的产品，糖果玩具始 终在跟随消费者的需求变化。当下，市场上的糖果玩具产品正以前所未有的速度更新迭代。 音乐棒棒糖是糖果玩具市场中的一大热门品类。一些音乐棒棒糖利用骨传导技术，将棒棒糖与音乐相结 合，只要把棒棒糖含在口中就能" ...

Core Viewpoint - Jinduo Food Group has been awarded the "Best Case in Social Responsibility" at the 2025 Central and Eastern European ESG Best Practices Conference, highlighting its commitment to ESG principles and sustainable business practices [1][3]. ESG Commitment - ESG has evolved into a global movement for corporate management, becoming a crucial metric for sustainable development and long-term investment value [3]. - Jinduo's chairman, Ma Enduo, emphasizes the integration of ESG principles into the company's core operations, establishing a strong business model that respects global sustainability [3][4]. Environmental Initiatives - Jinduo adopts a long-term perspective on environmental protection, utilizing recyclable materials in packaging and developing plant-based alternatives to reduce animal gelatin usage [6]. - The company has implemented a governance model that promotes stability and shared value among stakeholders, while also focusing on employee health and development [6]. Social Responsibility Efforts - Jinduo prioritizes social responsibility, particularly in supporting children and women, with initiatives such as music concerts for special needs children and educational support in rural areas [7]. - The company has made significant donations to children affected by the Ukraine conflict and has provided aid to refugee children in Jordan, showcasing its commitment to global social welfare [7]. Future Vision - Looking ahead, Jinduo aims to continue its ESG practices and spread sweetness and love globally through its products, reinforcing its mission of responsibility for the future [8]. Conference Overview - The conference, co-hosted by various international organizations, gathered over 400 representatives to discuss new paths for cooperation in the ESG field, establishing benchmarks for corporate ESG development [9].