Core Viewpoint - The opening of the first flagship store of Qiu Lin Li Dao Si in Harbin marks a significant innovation breakthrough for the century-old brand, showcasing its commitment to upgrading the red sausage category and enhancing cultural expression in the industry [1][6]. Group 1: Flagship Store Features - The flagship store is designed around the theme of "telling the journey from raw materials to a century-old legend," emphasizing "craftsmanship, time imprint, and Russian warmth" to create an immersive consumer experience [3]. - The store features a color scheme of "Erbin green" and "European warm brown," integrating Russian architectural lines and metallic details to reflect the quality of red sausage as a "century-old noble food" [3]. - Key areas within the store include a raw material display area, a craftsmanship corridor showcasing 25 production processes, a brand history wall, and a leisure tasting area, all supported by an intelligent navigation system and modular displays [3]. Group 2: Industry Leadership and Cultural Integration - As a leading enterprise in the Harbin red sausage industry, Qiu Lin Li Dao Si is dedicated to the prosperity and value reconstruction of the category, actively integrating the red sausage industry with urban cultural tourism [6]. - The company has engaged in various strategic initiatives, such as sponsoring the Harbin Winter Youth Olympic Games and creating prominent advertising displays, to expand the consumption scenarios and cultural connotations of red sausage [6]. - The general manager stated that the flagship store serves as a new starting point for the company's commercial layout and a practical base for leading the value revival of the red sausage category [8]. Group 3: Future Plans and Social Responsibility - Qiu Lin Li Dao Si plans to use the flagship store as a starting point for product innovation, experience upgrades, and cultural empowerment, aiming to transform the Harbin red sausage industry from a traditional specialty to a modern consumer brand [8]. - The company will donate all net income from the first month of the flagship store's operation to charity, reflecting its commitment to social responsibility and brand values [8]. - The company aims to continuously improve industry standards and quality, leading the Harbin red sausage industry to a broader market stage and revitalizing this century-old delicacy [8].