美食+文旅融合
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舌尖带动脚尖!“美食+”跨界出圈催生新消费 撬动文旅新增长点
Yang Shi Wang· 2025-11-23 06:53
Core Insights - The article highlights the unique culinary culture of Kashgar, Xinjiang, particularly focusing on the traditional breakfast dish of lamb and naan [2][10]. Group 1: Local Cuisine - The popular dish "Ganzi Meat" is a clear broth of lamb cooked in an enamel jar, known for its rich flavor and tenderness, attracting both locals and tourists [3][8]. - The preparation of Ganzi Meat involves simmering lamb with carrots, onions, and tomatoes for about 40 minutes, emphasizing the importance of original flavors and a balanced diet [3][6]. - The naan served with Ganzi Meat, referred to as "Wowo Naan," is known for its elasticity and is traditionally soaked in the lamb broth for enhanced flavor [6][10]. Group 2: Tourism and Cultural Integration - The small restaurant not only serves locals but also draws many tourists eager to experience the unique breakfast flavors of Kashgar [8][10]. - The breakfast scene in Kashgar is becoming a symbol of the city, contributing to cultural tourism and economic vitality [10][20]. - Local breakfast offerings include a variety of traditional dishes such as milk tea and "Tang Huhua," which is a dense, less sweet dessert that pairs well with naan [11][16]. Group 3: Economic Development - The local government is promoting Kashgar as a tourist destination by integrating dining and cultural experiences, aiming to enhance the city's appeal and stimulate economic growth [20]. - Initiatives include the distribution of store coupons through a smart tourism platform to boost consumer activity in the region [20].
秋林里道斯全国首家全新形象旗舰店落地哈尔滨
Sou Hu Cai Jing· 2025-10-31 00:59
Core Viewpoint - The opening of the first flagship store of Qiu Lin Li Dao Si in Harbin marks a significant innovation breakthrough for the century-old brand, showcasing its commitment to upgrading the red sausage category and enhancing cultural expression in the industry [1][6]. Group 1: Flagship Store Features - The flagship store is designed around the theme of "telling the journey from raw materials to a century-old legend," emphasizing "craftsmanship, time imprint, and Russian warmth" to create an immersive consumer experience [3]. - The store features a color scheme of "Erbin green" and "European warm brown," integrating Russian architectural lines and metallic details to reflect the quality of red sausage as a "century-old noble food" [3]. - Key areas within the store include a raw material display area, a craftsmanship corridor showcasing 25 production processes, a brand history wall, and a leisure tasting area, all supported by an intelligent navigation system and modular displays [3]. Group 2: Industry Leadership and Cultural Integration - As a leading enterprise in the Harbin red sausage industry, Qiu Lin Li Dao Si is dedicated to the prosperity and value reconstruction of the category, actively integrating the red sausage industry with urban cultural tourism [6]. - The company has engaged in various strategic initiatives, such as sponsoring the Harbin Winter Youth Olympic Games and creating prominent advertising displays, to expand the consumption scenarios and cultural connotations of red sausage [6]. - The general manager stated that the flagship store serves as a new starting point for the company's commercial layout and a practical base for leading the value revival of the red sausage category [8]. Group 3: Future Plans and Social Responsibility - Qiu Lin Li Dao Si plans to use the flagship store as a starting point for product innovation, experience upgrades, and cultural empowerment, aiming to transform the Harbin red sausage industry from a traditional specialty to a modern consumer brand [8]. - The company will donate all net income from the first month of the flagship store's operation to charity, reflecting its commitment to social responsibility and brand values [8]. - The company aims to continuously improve industry standards and quality, leading the Harbin red sausage industry to a broader market stage and revitalizing this century-old delicacy [8].
一举高“粽”!道滘裹蒸粽非遗文化“香”约广州地铁
Nan Fang Nong Cun Bao· 2025-05-27 05:33
Core Viewpoint - The event promoting the Daoxiao wrapped steamed rice dumplings as a cultural heritage is successfully attracting attention and participation in Guangzhou, showcasing the unique culinary tradition and its modern adaptations [3][11][62]. Group 1: Event Overview - The Daoxiao wrapped steamed rice dumpling cultural promotion event took place from May 22 to 24, featuring a competition and product displays [11][12]. - The event included a competition where skilled artisans showcased their ability to wrap dumplings quickly, with the winner wrapping over 30 dumplings in 10 minutes [13][20]. - Various flavors of Daoxiao dumplings were presented, including traditional and innovative options, appealing to a younger audience [25][31]. Group 2: Cultural Significance - The Daoxiao dumpling tradition dates back to the 1930s, with its recipe refined by founder Ye Chao, earning the title of "the best dumpling in the world" [16][17]. - In 2012, the dumpling-making technique was included in the Guangdong provincial intangible cultural heritage list, and in 2024, it was recognized as a key product for geographical indication cultivation [18][19]. Group 3: Economic Impact - The Daoxiao dumpling industry has developed into a significant economic driver, with annual sales exceeding 20 million dumplings, contributing to local income [20][21]. - The local workforce, particularly skilled female workers, can earn over 10,000 yuan monthly during peak production seasons [21]. Group 4: Innovation and Market Strategy - Daoxiao dumpling companies are adopting innovative strategies to attract younger consumers, such as introducing new flavors and utilizing e-commerce platforms for marketing [31][32]. - The integration of traditional craftsmanship with modern marketing techniques, including live streaming, has helped expand their market reach [33][34]. Group 5: Tourism and Cultural Integration - The promotion of Daoxiao dumplings is part of a broader strategy to integrate food and cultural tourism, enhancing the region's appeal to visitors [45][46]. - The establishment of cultural landmarks and tourism projects aims to create a comprehensive tourism experience, linking local history and culinary traditions [47][48]. Group 6: Future Prospects - The event is part of a larger initiative to elevate Daoxiao dumplings from a regional specialty to a cultural icon within the Greater Bay Area, expanding its market potential [63][64]. - Ongoing promotional activities, including participation in festivals and advertising campaigns, are expected to further enhance the visibility and popularity of Daoxiao dumplings [66][69].