线上音乐
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大行评级丨里昂:中国线上音乐产业基本面依然健康 维持腾讯音乐及网易云音乐“跑赢大市”评级
Ge Long Hui· 2025-11-24 08:12
Core Viewpoint - The fourth music industry survey by Credit Lyonnais confirms that the fundamentals of China's online music industry remain healthy, with robust long-term growth momentum driven by increasing payment rates, the potential of the super fan economy, and strong user engagement and product differentiation amid intense competition [1] Group 1: Industry Insights - The online music industry in China is supported by a continuous increase in payment rates, indicating a growing willingness among users to pay for music services [1] - The potential of the super fan economy is highlighted as a significant driver for future growth, suggesting that dedicated fan bases can lead to increased revenue opportunities [1] - User engagement and product differentiation remain strong, which is crucial for sustaining competitive advantages in a crowded market [1] Group 2: Company Ratings - Credit Lyonnais maintains a target price of HKD 92.1 for Tencent Music, reflecting confidence in its market position and growth prospects [1] - The target price for NetEase Cloud Music has been adjusted down from HKD 310.5 to HKD 275, indicating a more cautious outlook while still maintaining an "outperform" rating [1]