Core Viewpoint - The China International Import Expo (CIIE) serves as a significant platform for Henkel's Consumer Brands Division to showcase its international brands and sustainable solutions, presenting unprecedented growth opportunities in the Chinese market [1]. Group 1: Product Launch and Market Strategy - Henkel's Consumer Brands Division showcased multiple innovative products at the CIIE, including the Shiseido Professional Hair Care Miracle Protection Essence Spray, which has been a top seller in Japan and is now entering the Chinese market [2][6]. - The rapid product registration process in Shanghai, taking only two working days, significantly shortens the time to market and reduces costs, allowing Henkel to better meet diverse consumer demands in China [7]. - The launch of the Sassoon "Ruby" Oil marks Henkel's first product after acquiring Sassoon's Greater China business, highlighting the company's commitment to innovation and market responsiveness [7]. Group 2: Innovation and Consumer Insights - Henkel emphasizes innovation as a core driver of business growth, with a focus on understanding domestic consumer needs to enhance product offerings [10]. - The updated Schwarzkopf Professional Polished series targets high-end hair care needs, reflecting Henkel's strategic approach to product development that addresses consumer demands at various life stages [10]. - The company is committed to continuous investment in product innovation and development to revitalize the industry and meet evolving consumer expectations [11]. Group 3: Sustainability and Local Development - Henkel integrates circular economy principles into its operations, aiming for a 75% recyclable packaging rate by the end of 2024, and promotes the use of recycled materials in its products [11][12]. - The establishment of the Henkel Consumer Goods Asia R&D Center in Shanghai, with an investment of approximately 100 million yuan, aims to accelerate product development tailored to Chinese consumers [12]. - The acquisition of the Suzhou Bock factory enhances local manufacturing capabilities, allowing for customized innovations and improved market responsiveness [12]. Group 4: Industry Empowerment and Ecosystem Development - Henkel is actively investing in talent development within the beauty industry, planning to establish the Sassoon Hair Academy in Shanghai to cultivate professionals with international perspectives [14]. - The company is transforming its distributor relationships from traditional buying and selling to a more collaborative model, enabling partners to anticipate trends and lead market development [14][15]. - Henkel's "professional-driven retail" model exemplifies its commitment to supporting hairstylists and enhancing their professional standing within the industry [15]. Group 5: Future Vision and Commitment - Henkel's Consumer Brands Division aims to deepen its local strategy and foster a collaborative ecosystem in the beauty industry, ensuring that beauty is easily accessible to Chinese consumers [20]. - The company's comprehensive approach at the CIIE demonstrates its determination to establish a strong presence in the Chinese market and contribute to high-quality industry development [20].

Core Viewpoint - The article highlights the significant shift in international beauty companies' strategies from "deepening local presence" to "empowering global results," driven by China's innovation ecosystem and supply chain capabilities [3][6][32]. Group 1: L'Oréal - L'Oréal views China as a crucial market and innovation hub, celebrating the 20th anniversary of its R&D center in China, emphasizing that investing in China is investing in the future [5][6]. - The company announced three major achievements at the expo, including the release of a sociology book on beauty, a partnership for consumer rights protection, and a strategic collaboration with Alibaba Cloud [7]. Group 2: Procter & Gamble - Procter & Gamble emphasizes innovation as a means to enhance consumer lives, focusing on consumer-centered strategies to drive category growth and value creation [9][10]. - The company has seen positive market responses to its commitment to innovation and consumer needs, leading to a more sustainable growth path [9][11]. Group 3: Estée Lauder - Estée Lauder's participation in the expo marks a significant moment as it showcases all its brands in China, reflecting its commitment to deepening interactions with Chinese consumers [14]. - The company reported a 9% organic sales growth in mainland China, highlighting its strong performance in the high-end beauty market [14]. Group 4: Shiseido - Shiseido positions itself as an industry innovator, focusing on addressing core challenges in the beauty sector while expanding its scientific and sustainable practices [17][18]. - The launch of the RQ PYOLOGY brand at the expo signifies Shiseido's commitment to the future of the beauty industry in China [19]. Group 5: Amorepacific - Amorepacific views the expo as a strategic platform for deep dialogue with the Chinese market, focusing on local innovation and sustainable development [21][22]. - The company aims to enhance its local R&D capabilities and consumer engagement through various initiatives [25][24]. Group 6: Kao - Kao emphasizes its commitment to the Chinese market, showcasing a diverse range of products and innovations at the expo [28][29]. - The company highlights its collaborative approach between its Japanese headquarters and local R&D teams to meet Chinese consumer needs [30]. Group 7: Henkel - Henkel's participation in the expo reflects its long-term strategic planning and commitment to the Chinese market, showcasing new products and innovations [37][39]. - The company aims to transition from a multi-brand operator to a value chain leader, enhancing its local manufacturing capabilities [39].