Core Insights - The "Xiamen Gang" has become a prominent name in the beauty industry, with many brands looking to adopt its strategies for channel and content operation [1][2] - The Xiamen Gang consists of companies deeply rooted in Xiamen, focusing on beauty and health, known for producing high-margin products and creating replicable white-label hits [1][2] - Despite the initial success, many brands attempting to replicate the Xiamen Gang's strategies in other regions have faced challenges and failures [3][4] Group 1: Industry Trends - The beauty industry is experiencing intense competition, prompting both established and emerging brands to learn from the Xiamen Gang's live-streaming e-commerce tactics [2] - The Xiamen Gang's approach has led to significant sales, with brands like 温博士 and VC achieving sales of 5 billion and 3.5 billion respectively in early 2024 [9] - However, rising traffic costs and stricter platform regulations have made it difficult for many white-label brands to maintain profitability [10][11] Group 2: Challenges and Transformations - The Xiamen Gang is undergoing significant changes, with leading companies like 海尼 and 跑红 focusing on brand transformation and reducing reliance on aggressive traffic spending [5][32] - Many workshop-style studios are diversifying into new sectors like education and health, seeking to replicate past successes in less competitive markets [6] - The shift in consumer behavior and increased scrutiny from platforms have led to a decline in the lifecycle of white-label products, with many failing to sustain sales momentum [16][17] Group 3: Brand Development and Strategy - The Xiamen Gang is increasingly prioritizing brand development, hiring brand consultants and reducing reliance on traffic-driven models [5][35] - Companies are investing in product quality and supply chain improvements, with some establishing their own research and development facilities [40][41] - The focus is shifting towards creating compelling content and leveraging KOC (Key Opinion Consumers) to enhance brand visibility and consumer trust [27][31] Group 4: Market Position and Future Outlook - Despite the challenges, there is a strong determination within the Xiamen Gang to establish respected brands, moving away from the "quick profit" mentality [46][47] - The transition to brand-focused operations is seen as a long-term strategy, with companies willing to invest in building a sustainable business model [46][47] - The Xiamen Gang's ability to adapt and innovate in response to market changes may lead to the emergence of successful beauty brands in the future [47]