Group 1: Development of Cultural Tourism - The core idea is to promote the sustainable development of cultural tourism in Heilongjiang Province, emphasizing the importance of the concept "the ice and snow also represent gold and silver mountains" [1] - The proposal includes transforming the 2026 provincial tourism development conference into the first "Digital Tourism Development Conference," aiming to transition from a "tourism resource province" to a "digital tourism strong province" [1] - Suggestions include developing digital-driven cultural tourism offerings such as ice and snow light shows, AR/VR interactive performances, and digital intangible cultural heritage experience centers [1] Group 2: Talent Development - Talent is identified as the core support for the transmission, innovation, and industrial development of ice and snow culture [2] - Recommendations include supporting local vocational schools to offer programs in ice and snow venue operations, event planning, and cultural design, as well as establishing initiatives to introduce ice and snow culture into schools [2] - The development of digital ice and snow experience projects using 5G, VR, and AR technologies is suggested to cultivate talent with both cultural literacy and technical skills [2] Group 3: Heritage and Brand Management - Heilongjiang Province currently has 149 provincial-level time-honored brands across various sectors, which are seen as valuable resources for high-quality economic development [3] - A dynamic management system for the time-honored brand directory is proposed to ensure the credibility and value of these brands [3] - The integration of time-honored brands with cultural tourism, cultural innovation, and the digital economy is encouraged to create unique commercial districts and cultural experience scenarios [3]

Core Points - Shanxi Province has announced the fourth batch of "Sanjin Time-honored Brands," with 31 brands including "Junyan Pharmaceutical" recognized, bringing the total number of provincial-level time-honored brands to 119, with 37 recognized as "Chinese Time-honored Brands," ranking 2nd in Central China and 11th nationwide [1][2] - The province emphasizes the importance of time-honored brands as a valuable cultural heritage and is committed to enhancing cultural confidence and exploring cultural connotations [1] - Initiatives include establishing a protection system for time-honored brands, fostering innovation, and creating development momentum, which are aimed at maximizing the potential of Shanxi's time-honored brands [1][2] Industry Development - The Shanxi Provincial Department of Commerce has outlined procedures for the recognition of "SanJin Time-honored Brands," with 82 brands identified through a rigorous selection process over four batches since 2019 [2] - Future plans include innovative measures to enhance the cultural connotation and supply quality of time-honored brands, aiming to establish them as competitive trademarks and support high-quality development in Shanxi [2]