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经济政策一线微观察|从生存需求到品质追求——看养老到“享老”如何加速释放银发市场新活力
Xin Hua Wang· 2025-08-17 12:13
Group 1 - The elderly population aged 60 and above in China is projected to reach 310 million by the end of 2024, accounting for 22% of the total population [1] - The concept of "elderly care" has evolved from mere survival needs to a pursuit of quality living, driven by policy incentives, upgraded demands, and technological innovations [1][3] - The new generation of elderly consumers is redefining the silver economy, which is a trillion-yuan market, shifting from "making do" to "paying attention" [3] Group 2 - The latest data from the National Taxation Administration indicates that the silver economy is experiencing significant growth, with notable highlights such as the continuous enrichment of elderly services and the rapid iteration of silver products [4] - Revenue from smart elderly care technology services and sales of elderly smart and wearable devices has increased by 33.7% and 32.6% year-on-year, respectively [4] - The synergy between policy and market dynamics is transforming the concept of elderly care from "basic support" to "enhanced quality of life," reflecting the vitality of the silver economy [7]