Workflow
职业教育与公考培训
icon
Search documents
“不过包退”的中公教育,为何上不了岸?
3 6 Ke· 2025-08-23 02:38
Core Viewpoint - The ongoing refund issues at Zhonggong Education highlight significant operational and financial challenges, with a growing number of complaints and lawsuits related to refund disputes, indicating a potential crisis for the company [4][7][21]. Group 1: Refund Issues - A recent case involved a student who was promised a refund of 17,000 yuan but was informed that only 1,000 yuan could be refunded per year, leading to a 17-year wait for full reimbursement [4]. - As of August 21, Zhonggong Education had 115,052 complaints on the Black Cat Complaints platform, significantly higher than competitors Huatu Education and Fenbi, which had 2,798 and 1,626 complaints, respectively [4]. - The company reported 700 new lawsuits and arbitration cases since January 25, 2025, with a total amount involved of 53.8 million yuan, including 575 cases related to refund disputes totaling 11.5 million yuan [7][8]. Group 2: Financial Performance - Zhonggong Education's revenue for Q1 2025 was 575 million yuan, a decrease of 24.69% year-on-year, while net profit dropped by 51.69% to approximately 40 million yuan [30][31]. - The company's cash flow from operating activities fell by 42.45%, indicating severe liquidity issues, with only 372 million yuan in cash by mid-2025, compared to competitors Fenbi and Huatu, which had 902 million yuan and 295 million yuan, respectively [31][32]. Group 3: Business Model and Market Position - Zhonggong Education's business model, particularly the "agreement class" system, allowed students to pay upfront for courses with a refund guarantee if they failed exams, creating a low-cost funding pool for the company [11][12]. - The company expanded rapidly, achieving nationwide coverage with 1,335 direct teaching points by 2019, but this aggressive expansion has now become a liability as it struggles to manage its financial obligations [12][14]. - The shift in the market towards smaller training institutions and the impact of AI on vocational education are posing additional challenges to Zhonggong Education's traditional business model [23][26]. Group 4: Strategic Missteps - The company's strategic focus on expansion and financial investments rather than addressing refund issues has led to a trust crisis among students, resulting in a significant drop in new enrollments [21][22]. - The founder, Li Yongxin, attributed the company's struggles to external factors like the pandemic, but internal strategic errors, such as failing to adapt to market changes, have also played a crucial role [17][18].