《中国·肇庆肉 桂产业发展白皮 书（2025）》正 式发布_南方+_ 南方plus 近日，肇庆市正 式发布《中国· 肇庆肉桂产业发 展白皮书 （2025）》（以 下简称《白皮 书》）。该《白 皮书》全面梳理 了全球及中国肉 桂产业的发展脉 络，系统总结了 肇庆肉桂产业在 种植、加工、品 牌、融合创新等 方面的实践成 果，并前瞻性提 出了未来发展战 略，旨在为全国 肉桂产业乃至乡 村特色产业发展 提供"肇庆智 慧"与"肉桂样 本" 。 《白皮书》指 出，肉桂作 为"药食同源"的 岭南道地药材， 历史悠久、价值 多元。肇庆依托 得天独厚的气候 户约8.7万人， 产业规模与效益 持续领跑全省乃 至全国。 《白皮书》从全 球视野出发，分 析了肉桂产业的 国际格局与发展 趋势。中国是世 界肉桂主产国之 一，而肇庆肉桂 在广东省内出口 占比连续多年超 过90%，产品畅 销全球20多个国 家和地区，"肇 庆肉桂"已成为 国际市场上的一 张靓丽名片。 在产业实践层 面，《白皮书》 重点展现了肇庆 围绕肉桂产业构 建现代化生产体 系、市场化经营 体系与三产融合 体系的创新探 索。通过建设道 地南药种质资源 圃、制定标准化 种植 ...

Core Viewpoint - The launch of the "Zhaoqing Cinnamon" regional public brand logo marks a significant step in building the brand system for Zhaoqing cinnamon and promoting the development of "China's Southern Medicine and Food City" [16][17]. Group 1: Logo Launch Event - The "Zhaoqing Cinnamon" regional public brand logo was officially released on November 20, 2025, during the 2025 China Southern Medicine and Food Industry Conference [2][3]. - The event was attended by key government officials, including the Deputy Mayor of Zhaoqing, Xie Guikun, and other department heads [3][4][5]. Group 2: Logo Design Elements - The newly released logo incorporates four core elements: Manchurian windows, Qixing Rock, Zhaoqing cinnamon, and cinnamon leaves [7][8]. - The logo is framed by Lingnan windows, symbolizing the essence of Lingnan culture, and features Qixing Rock as a visual representation of Zhaoqing's local characteristics [9][10]. Group 3: Brand Development Strategy - The Zhaoqing government aims to use the logo as a catalyst to integrate "landmark + culture + industry" strategies, enhancing product recognition and premium capabilities [17][18]. - The goal is to transition the cinnamon industry from "selling raw materials" to "selling brands," "selling culture," and "selling health," ultimately supporting farmers' income and rural revitalization [19].