广东"三农"记者 的2025|南岭东风 _南方+_南方 plus 广东"三农"记者 的2025年，该从 何说起？ 是报道那1318.8 万吨粮食的南粤 丰收？是走 访"像金柚一样 甜"的客家乡 村？是亲历粤黔 协作打造的乡 村"马尔代夫"？ 是感受清远"五 大百亿"征程中 的"千亿雄心"？ 都是，却不全 是，因为说不 全。 清远"五大百亿"年年相伴。今年，仅"清远"关键词的相关文章，南方农村报报道超过200次。 置身于浩浩荡荡 的时代洪流，广 东是一隅。而作 为南方农村报的 记者，如同那一 斑半点的萤火 虫，日伴夜煜， 记录着广东农业 农村的点点滴 滴。要谈广 东"三农"的2025 年，不能只讲 2025年。因为这 一年，是"三年 初见成效"的落 笔，亦是"十四 五"的总结，对 于广东农业农 村，意义非凡。 第一产业增加值 跃升至全国第 二、农产品进出 口总值稳居全国 第一、农业科技 进步贡献率高达 74.02%、粮食单 产创有记录以来 新高......这些去 年、前年、大前 年都难以想象的 数据，如今已 是"过去时"，广 东正朝着更高的 山攀登。 过去的老前辈常 说，田野是一本 永远翻不完的 书。南方农村报 ...

《中国·肇庆肉 桂产业发展白皮 书（2025）》正 式发布_南方+_ 南方plus 近日，肇庆市正 式发布《中国· 肇庆肉桂产业发 展白皮书 （2025）》（以 下简称《白皮 书》）。该《白 皮书》全面梳理 了全球及中国肉 桂产业的发展脉 络，系统总结了 肇庆肉桂产业在 种植、加工、品 牌、融合创新等 方面的实践成 果，并前瞻性提 出了未来发展战 略，旨在为全国 肉桂产业乃至乡 村特色产业发展 提供"肇庆智 慧"与"肉桂样 本" 。 《白皮书》指 出，肉桂作 为"药食同源"的 岭南道地药材， 历史悠久、价值 多元。肇庆依托 得天独厚的气候 户约8.7万人， 产业规模与效益 持续领跑全省乃 至全国。 《白皮书》从全 球视野出发，分 析了肉桂产业的 国际格局与发展 趋势。中国是世 界肉桂主产国之 一，而肇庆肉桂 在广东省内出口 占比连续多年超 过90%，产品畅 销全球20多个国 家和地区，"肇 庆肉桂"已成为 国际市场上的一 张靓丽名片。 在产业实践层 面，《白皮书》 重点展现了肇庆 围绕肉桂产业构 建现代化生产体 系、市场化经营 体系与三产融合 体系的创新探 索。通过建设道 地南药种质资源 圃、制定标准化 种植 ...

Core Viewpoint - The launch of the "Zhaoqing Cinnamon" regional public brand logo marks a significant step in building the brand system for Zhaoqing cinnamon and promoting the development of "China's Southern Medicine and Food City" [16][17]. Group 1: Logo Launch Event - The "Zhaoqing Cinnamon" regional public brand logo was officially released on November 20, 2025, during the 2025 China Southern Medicine and Food Industry Conference [2][3]. - The event was attended by key government officials, including the Deputy Mayor of Zhaoqing, Xie Guikun, and other department heads [3][4][5]. Group 2: Logo Design Elements - The newly released logo incorporates four core elements: Manchurian windows, Qixing Rock, Zhaoqing cinnamon, and cinnamon leaves [7][8]. - The logo is framed by Lingnan windows, symbolizing the essence of Lingnan culture, and features Qixing Rock as a visual representation of Zhaoqing's local characteristics [9][10]. Group 3: Brand Development Strategy - The Zhaoqing government aims to use the logo as a catalyst to integrate "landmark + culture + industry" strategies, enhancing product recognition and premium capabilities [17][18]. - The goal is to transition the cinnamon industry from "selling raw materials" to "selling brands," "selling culture," and "selling health," ultimately supporting farmers' income and rural revitalization [19].

Core Viewpoint - The first National South Medicine Food and Health Conference will be held in Zhaoqing, Guangdong from November 19 to 21, 2025, focusing on the development of the South medicine industry and promoting high-quality growth in this sector [3][12][59]. Group 1: Conference Overview - The conference is organized by the South Subtropical Crop Center of the Ministry of Agriculture and Rural Affairs, in collaboration with the Guangdong Provincial Department of Agriculture and Rural Affairs and the Zhaoqing Municipal Government [2][3]. - It aims to create a national platform for discussion and cooperation in the South medicine food and health industry, which has previously lacked a centralized forum [12][14]. - The theme of the conference is "Big Food Concept Leading Big Health, Food and Medicine Homologous Promoting Rural Revitalization," focusing on high-quality development, product innovation, and the integration of traditional Chinese medicine culture with modern health consumption [14][17]. Group 2: Key Highlights - The conference will showcase Zhaoqing's unique medicinal resources, emphasizing its status as a core production area for South medicine, with a total planting area of 1.5662 million acres and a total output of 659,900 tons in 2024, generating a total output value of 10.605 billion yuan [24][23]. - Various activities will be organized, including product exhibitions, thematic discussions, and immersive experiences to promote industry exchange and innovation [30][31]. - Notable experts from the fields of traditional Chinese medicine and health industries will present at the opening ceremony, discussing topics such as the development prospects of food and medicine homologous substances and sustainable utilization of South medicine resources [33][36]. Group 3: Industry Development - The conference aims to integrate government, industry, academia, research, and application to address challenges in the South medicine industry, optimizing resource allocation and accelerating the transformation of scientific research achievements [18][20]. - It will also release several key documents, including the "Guangdong South Medicine Food and Health Exploration Map" and the "Zhaoqing Cinnamon Industry Development White Paper," to help businesses find markets and set industry standards [37][43]. - The event is expected to serve as a bridge connecting the past and future of the South medicine industry, enhancing public understanding and recognition of South medicine, and contributing to the health of the nation and rural revitalization [58][60].

Group 1 - The core viewpoint of the article highlights the rapid growth of the prepared food market in China, which has reached a scale of 516.5 billion yuan in 2023 and is expected to exceed 1 trillion yuan by 2026, indicating a significant transformation in dining habits driven by modern industrial civilization [6][5][4] - The article discusses the dual nature of food additives in prepared dishes, which are seen as both a concern for consumers and a crucial component in the evolution of the food industry [7][5] - The prepared food sector is undergoing a transformation that reflects broader changes in consumer preferences and the food supply chain, with food additives playing a complex role in balancing taste and health [6][7] Group 2 - The article emphasizes the importance of modernizing agriculture into a large-scale industry, with various regions in Guangdong province focusing on rural revitalization and the integration of agriculture with tourism and local specialties [10][12][15] - Specific initiatives are mentioned, such as the promotion of local products and the development of a modern industrial system through government and enterprise cooperation [13][14] - The article also highlights the significance of brand value in the agricultural sector, with a focus on identifying and promoting strong agricultural brands amid competitive market pressures [43][44]

Core Viewpoint - Zhaoqing's cinnamon industry is a significant contributor to the local economy, with a focus on high-quality development and modernization of the industry, aiming to enhance production, processing, and market reach [11][12][41]. Group 1: Industry Overview - Zhaoqing is recognized as the core production area for cinnamon in Guangdong, with over 700,000 acres planted in the Gao Yao District, known as the "Hometown of Cinnamon" [4][5]. - The annual production of cinnamon in Zhaoqing exceeds 290,000 tons, accounting for about 25% of the national market share [11]. - The total output value of the cinnamon industry in Zhaoqing is projected to exceed 20 billion yuan [5]. Group 2: Development Plans and Initiatives - The "14th Five-Year Plan" emphasizes the modernization of agriculture, with specific strategies to enhance the cinnamon industry, including the establishment of standardized production bases [25][32]. - By 2025, the planting area for cinnamon in Gao Yao is expected to reach 700,500 acres, with an annual production of 144,600 tons of cinnamon bark and a total industry chain value of 5.25 billion yuan [36]. - The local government has initiated policies to support deep processing enterprises and stabilize market prices for cinnamon [28][32]. Group 3: Economic Impact and Employment - The cinnamon industry has significantly increased farmers' incomes, with reports indicating an average income boost of over 4,000 yuan per acre [28]. - The integration of "company + base + farmer" models has facilitated the participation of small farmers in the industry chain, with 100,000 people engaged in order agriculture by 2024 [81]. - The establishment of processing facilities has created local employment opportunities, benefiting over 400 households in surrounding areas [79]. Group 4: Market Expansion and Export - Zhaoqing cinnamon products are gaining international recognition, with exports reaching 150 million yuan in 2023, accounting for over 13% of the national export volume [60]. - The region's cinnamon is supplied to major brands like Starbucks and Lee Kum Kee, enhancing its market presence [58]. - The development of cinnamon-based products, such as cinnamon coffee, is attracting attention from both domestic and international markets [45][48]. Group 5: Future Prospects - The local government aims to build a comprehensive cinnamon industry chain that integrates cultivation, processing, and tourism, enhancing brand strength and market reach [68][87]. - Plans are underway to establish deep processing parks and demonstration bases to further develop the cinnamon industry [85]. - The upcoming 2025 China Southern Medicine Food and Health Industry Conference in Zhaoqing is expected to spotlight the cinnamon industry and its potential [7][89].