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“虎丘花事”文旅地标28日启幕
Su Zhou Ri Bao· 2025-12-22 22:53
Core Insights - The "Tiger Hill Flower Event" cultural tourism landmark in Gusu District is set to officially open on December 28, integrating the essence of "Tiger Hill's Three Flowers" with new consumption scenarios, serving as a key driver for the protection and upgrading of the ancient city [1] - The historical significance of flower cultivation in Tiger Hill, particularly the "Jasmine, White Orchid, and Fragrant Pear," is being leveraged to enhance cultural value and brand identity, transitioning from mere products to cultural symbols [1] - The introduction of the "Flower Economy Development Action Plan" aims to explore new paths for industry upgrading driven by cultural resources, with a focus on revitalizing business formats around the theme of flowers [1] Industry Developments - The Tiger Hill Street is organizing year-round seasonal flower events themed around "Spring Morning, Summer Cool, Autumn Osmanthus, and Winter Plum," while continuously promoting the cultural system of "Tiger Hill's Three Flowers" through various cultural gatherings [2] - Collaborative activities such as the "Seven Li Gui Xiang Seeking Journey" are designed to attract younger audiences and extend visitor engagement, incorporating interactive elements that encourage secondary consumption [2] - The street plans to deepen the integration of "Digital + Flowers" and "Wedding + Flowers" to enhance the flower economy, promoting sustainable development and the protection of the ancient city [2]
云南36人受聘为“小红花”花卉导览员志愿者
Xin Lang Cai Jing· 2025-12-20 22:07
Core Viewpoint - The event highlighted the significance of the "Little Red Flower" floral guide volunteer program in promoting Yunnan's floral culture and tourism, showcasing the talents of participants across various language and communication styles [1] Group 1: Event Overview - The second Yunnan Floral Guide Competition awarded 36 participants as "Little Red Flower" floral guide volunteers [1] - The event featured performances from contestants in different categories, including Chinese, foreign languages, dialects, and sign language, emphasizing the diverse expressions of floral culture [1] Group 2: Program Impact - Since its inception, the "Little Red Flower" program has conducted over 300 public explanation sessions in Dounan, serving approximately 41,000 tourists [1] - Awarded participants will join the volunteer team, acting as vital links in connecting the public and promoting floral culture [1] - The program aims to enhance the dissemination of floral culture and volunteer service, positioning Yunnan as a prominent destination for floral tourism [1]