虎丘三花茶
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“虎丘花事”文旅地标28日启幕
Su Zhou Ri Bao· 2025-12-22 22:53
Core Insights - The "Tiger Hill Flower Event" cultural tourism landmark in Gusu District is set to officially open on December 28, integrating the essence of "Tiger Hill's Three Flowers" with new consumption scenarios, serving as a key driver for the protection and upgrading of the ancient city [1] - The historical significance of flower cultivation in Tiger Hill, particularly the "Jasmine, White Orchid, and Fragrant Pear," is being leveraged to enhance cultural value and brand identity, transitioning from mere products to cultural symbols [1] - The introduction of the "Flower Economy Development Action Plan" aims to explore new paths for industry upgrading driven by cultural resources, with a focus on revitalizing business formats around the theme of flowers [1] Industry Developments - The Tiger Hill Street is organizing year-round seasonal flower events themed around "Spring Morning, Summer Cool, Autumn Osmanthus, and Winter Plum," while continuously promoting the cultural system of "Tiger Hill's Three Flowers" through various cultural gatherings [2] - Collaborative activities such as the "Seven Li Gui Xiang Seeking Journey" are designed to attract younger audiences and extend visitor engagement, incorporating interactive elements that encourage secondary consumption [2] - The street plans to deepen the integration of "Digital + Flowers" and "Wedding + Flowers" to enhance the flower economy, promoting sustainable development and the protection of the ancient city [2]
苏州古城(粤港澳大湾区)文旅推介会深圳举行
Su Zhou Ri Bao· 2025-11-29 00:36
Group 1 - The event "Water Rhythm Jiangnan • Elegant Suzhou" was launched in Shenzhen to promote Suzhou's cultural and tourism offerings, aiming for deep integration and cooperation with the Guangdong-Hong Kong-Macao Greater Bay Area [1] - The promotion featured immersive experiences and strategic partnerships, showcasing new products, business models, and scenarios in Suzhou's tourism sector [1] - The event highlighted four immersive scenes representing Suzhou's lifestyle, including food, Kunqu opera, Suzhou craftsmanship, and garden aesthetics [1] Group 2 - The launch included the debut of promotional videos targeting winter tourism, featuring themes like "New Year gatherings, road trips, relaxed living, and delicious food" to attract visitors from the Greater Bay Area [2] - New trendy business formats were showcased, including fashion hubs and cultural markets, blending traditional Suzhou culture with modern trends [1] - The event also featured a popular "Gusu Wind Market," displaying intangible cultural heritage items and key tourism products [1]