Core Insights - The brand value of Honghu lotus root has been assessed at 25.861 billion yuan, making it the highest in the national industry and positioning it as a leader in Hubei's lotus industry aiming for a 100 billion yuan target [2][1] Group 1: Brand Development and Value - The "Honghu Lotus Root" brand value was officially released during a conference in Beijing, which was organized by various governmental bodies [1] - The brand value assessment was conducted by a team led by Professor Cheng Hong from Wuhan University, highlighting the significance of the brand in the agricultural sector [2] Group 2: Production and Market Position - In 2025, the planting area for lotus root in Honghu is projected to reach 225,000 mu, an increase of 5,000 mu from the previous year, with a total production of 320,000 tons [2] - Honghu lotus root products dominate the national market, with market shares of 72% for lotus soup, 67% for lotus stems, 53% for lotus leaf tea, and 32% for lotus seeds [2] - The region is also focusing on sustainable agricultural practices, including the development of a lotus-fish farming model and the establishment of large-scale planting bases [2]