辞旧迎新之际，京城暖意融融，"品特产 寻年味"2026年元旦春节促消费启动仪式暨脱贫地区"土特 产"进北京活动如期启幕。这不仅是深入贯彻习近平总书记关于扩大消费重要指示批示精神的生动实 践，是落实党的二十届四中全会"大力提振消费"要求的务实举措，更搭建起政策、市场与情感交汇的桥 梁，让脱贫地区的优质特产跨越山河，让团圆佳节的年味愈发醇厚，为乡村振兴注入澎湃动能。 活动现场来自天南海北的"年味星推官"们携家乡"王牌年货"登台，用绝活、故事与诚意，开启了一场舌 尖上的盛宴。一起来了解一下~ 1 四川羊肚菌 "过年了，到金堂县买羊肚菌，看《变脸》去喽！"清脆的童声一吆喝，瞬间吸引了全场目光。川剧非遗 传承人用一场惊艳四座的变脸表演拉开了品牌推介的序幕。绯红、明黄、靛蓝的脸谱在瞬间切换，与手 中棕褐色的羊肚菌相映成趣。当非遗技艺邂逅深山好物，不仅让农产品有了文化附加值，更让"买特 产"变成了"品文化"的消费新体验。 2 虎林椴树蜜 非遗与山货的碰撞刚落幕，北国的冰雪馈赠已悄然登场。"穿林海，跨雪原，气冲霄汉！"来自虎林市的 战立新一身东北抗联装束，将"雪蜜"的凛冽甘甜娓娓道来。他现场割取蜂巢，邀请嘉宾品尝巢蜜。在零 ...

大雪节气刚过，北京全国农业展览馆内热气升腾。12月11日，一场别开生面的启动仪式在此举行——农业农村部联合北京、天津、河北、黑龙江、湖北、 重庆等多个省市及广州、南京、成都等重点城市，共同启动2026年元旦春节"两节"促消费活动。 活动以"品特产 寻年味"为主题，通过穿越演绎、非遗变脸、卡通互动等创新形式，将奉节脐橙、金堂羊肚菌、昌平草莓等特色农产品，打造成备受追捧 的"国潮年货"。在活动上，各省市代表发布元旦春节促消费政策，行业组织、金融机构、电商平台等各方面积极引导"年货"供应与节日需求精准适配，发 布促消费举措，为消费者送福利，激发消费潜能，让品牌"年货"直接触达消费者。这场活动，正是贯彻落实中央经济工作会议"深入实施提振消费专项行 动""扩大优质商品和服务供给"要求的实践举措，是政策设计与市场活力的一次有效对接。 把握"两节"黄金期 政策与市场同频共振 三是物流堵点。我国每年生鲜农产品消费规模巨大，但流通环节损耗问题不小，一些地方运输费用高，好东西运不出来，直接影响了消费体验与农民收 益。 元旦、春节是我国最重要的传统节日，承载着万家团圆的温馨情感，也历来是全年消费最为集中、潜力释放最为显著的窗口期。 ...

12月11日，农业农村部联合北京、天津、河北、黑龙江、湖北、重庆等省市，以及广州、南京、成都等大中城市，在北京共同启动2026年元旦春节促消费 活动。活动主题很接地气，叫"品特产 寻年味"。在活动上，各省市代表、行业组织、金融机构、电商平台等各方面积极响应"两节"促消费部署，发布了 一系列促消费措施。"年味星推官"们花样百出的趣味推介，更是引来一阵阵欢呼与掌声。 这次活动上有个很亮眼的一个例子：奉节脐橙。你以为它只是个橙子？人家出场方式都与众不同——当地文化馆长直接扮成"诗圣杜甫"穿越而来，开口就 是："此果只应天上有！"他讲的不是甜度几个点，而是讲这橙子从汉朝就是贡品，杜甫为它写过16首诗，现在更是养活30万人的"黄金果"。更妙的是，他 还把橙子和每个人钱包里都有的十元人民币背后的夔门风景绑定。吃个橙子，吃出了文化底蕴和家国情怀。 奉节夔州文化旅游研究院院长，夔州杜甫研究会会长张昌龙推介奉节脐橙；图源：农视网 简单说，这场活动就是通过"政策助力+产销对接"的组合拳，一边放出政策礼包，一边搭建好玩儿的消费场景，给元旦春节的消费"添把火"，也为乡村产 业振兴"加点油"。 2026年元旦春节促消费启动仪式暨脱贫地 ...

Core Points - The 2025 Hubei Agricultural Expo officially opened in Wuhan, showcasing nearly 2,000 enterprises and over 10,000 unique agricultural products, emphasizing the theme of "Building a New Era of Fish and Rice Country" [2][3] - The expo aims to promote brand communication, enhance consumer experience, and facilitate the integration of agriculture and technology, with a focus on rural revitalization and modern agricultural practices [2][6] Summary by Sections Event Overview - The Hubei Agricultural Expo has been held five times since its inception in 2021, with this year's event being more comprehensive, technologically advanced, and interactive, featuring six exhibition halls and 16 exhibition areas across 60,000 square meters [3][4] - The expo serves as a platform for agricultural enterprises to explore new business opportunities while presenting a visual and taste experience for attendees [3] Key Achievements - A significant signing event took place, resulting in 10 investment projects with a total value of 24.469 billion yuan, aimed at boosting rural industry development and resource aggregation for comprehensive revitalization [2][6] - The expo features a variety of provincial public brands, including specialties like Poyang River crayfish and Xiantao eel, attracting considerable public interest [4] Industry Collaboration - The expo has expanded its outreach by increasing the number of invited external exhibition groups from six to ten, showcasing representative local products and flavors from various provinces [4] - The event facilitates direct connections between producers and consumers, with a focus on precise market matching and innovative initiatives to enhance trade interactions [6][7] Future Prospects - The Hubei Agricultural Expo is positioned as a key driver for agricultural modernization and rural revitalization, with ongoing activities planned until December 2, including themed days and promotional events [8][9] - The establishment of the Hubei Agricultural Exhibition Industry Alliance aims to consolidate resources and promote collaborative efforts in the agricultural sector, transitioning from individual efforts to collective strategies [6][7]

Core Insights - The brand value of Honghu lotus root has been assessed at 25.861 billion yuan, making it the highest in the national industry and positioning it as a leader in Hubei's lotus industry aiming for a 100 billion yuan target [2][1] Group 1: Brand Development and Value - The "Honghu Lotus Root" brand value was officially released during a conference in Beijing, which was organized by various governmental bodies [1] - The brand value assessment was conducted by a team led by Professor Cheng Hong from Wuhan University, highlighting the significance of the brand in the agricultural sector [2] Group 2: Production and Market Position - In 2025, the planting area for lotus root in Honghu is projected to reach 225,000 mu, an increase of 5,000 mu from the previous year, with a total production of 320,000 tons [2] - Honghu lotus root products dominate the national market, with market shares of 72% for lotus soup, 67% for lotus stems, 53% for lotus leaf tea, and 32% for lotus seeds [2] - The region is also focusing on sustainable agricultural practices, including the development of a lotus-fish farming model and the establishment of large-scale planting bases [2]

Core Insights - The "Honghu lotus root" brand has gained recognition, with the industry achieving a comprehensive output value of 9 billion yuan in 2024, supported by 220,000 acres of cultivation and an annual production of nearly 300,000 tons [1] - Postal Savings Bank of China is actively supporting the Honghu lotus root industry through various financial products, enhancing the entire industry chain from production to e-commerce [1] Group 1: Industry Overview - The lotus root industry in Honghu City has a long-standing cultivation area of 220,000 acres and an annual output of nearly 300,000 tons, with a projected comprehensive output value of 9 billion yuan in 2024 [1] - The "Honghu lotus root" has been recognized as a national geographical indication product and included in the Ministry of Agriculture and Rural Affairs' premium agricultural brand cultivation plan [1] Group 2: Financial Support and Impact - The "Industry Loan" program has significantly aided local entrepreneurs like Hong Xiaojun, who expanded his lotus root farming from 400 acres to 10,000 acres, achieving an annual output value exceeding 100 million yuan [2] - The "Speedy Loan" product has enabled businesses like Hong Bin Lotus Industry to modernize their production lines, increasing efficiency and revenue, with a notable example being a 36 million yuan loan that facilitated the activation of an intelligent sorting line [3] - The "Innovation Credit Loan" has empowered companies like Hubei Huagui Food Co. to undergo digital transformation, with an 8 million yuan loan facilitating the integration of IoT monitoring, blockchain traceability, and big data analytics across the entire industry chain [4] - As of August 2025, Postal Savings Bank has disbursed a total of 783 million yuan in loans to the lotus root industry, demonstrating a commitment to supporting the sector's growth through tailored financial services [4]

Core Insights - The article highlights the trend of young people returning to rural areas, transforming their personal aspirations into contributions to national development, and evolving from "new farmers" to "prosperous farmers" [1][2]. Group 1: Youth Engagement in Rural Development - Young individuals are not limited to traditional farming but are integrating technology such as IoT, big data, and AI to enhance agricultural practices, transitioning from "farming" to "smart farming" [2]. - They are combining innovative ideas with agriculture, leading to deep integration with culture, tourism, and e-commerce, thereby expanding rural industries [2]. - The "leading goose effect" is observed, where returning youth encourage collective development among local farmers, promoting large-scale operations [2]. Group 2: Mutual Benefits of Youth and Rural Areas - The relationship between youth and rural areas is characterized as mutually nourishing, where rural settings provide a platform for youth to apply their knowledge and realize their ambitions [2][3]. - Rural areas benefit from the vitality brought by youth, including new ideas and technologies that drive industrial upgrades and invigorate rural governance [2]. Group 3: Support for Sustainable Development - To sustain this trend of youth returning to rural areas, collaborative efforts are needed from various sectors, as emphasized in the central government's directive to improve talent cultivation and development mechanisms in rural areas [3]. - Creating broad platforms for youth to thrive in rural settings is essential to attract more motivated individuals to contribute to rural revitalization [3]. Group 4: Symbolism of Youth and Rural Connection - The narrative of youth returning to rural areas symbolizes a story of struggle and the new era, where the intersection of youth and rural life revitalizes the ancient land [3]. - The efforts of these young individuals are seen as planting seeds of hope that will eventually grow into significant achievements [3].

Core Points - The event "Digital Commerce Promotes Agriculture and Celebrates Harvest" was successfully held in Wuhan, aiming to deepen the integration of digital commerce and agriculture, and enhance the online sales of high-quality agricultural products in Hubei [1][2] - The event gathered nearly 300 participants, including leaders from various government departments, e-commerce platforms, agricultural e-commerce companies, and representatives of new farmers [1] Group 1: Event Overview - The event was organized by the Hubei Provincial Department of Commerce, with the goal of empowering rural revitalization through digitalization [1] - A joint initiative titled "Digital Commerce Promotes Agriculture" was launched by major e-commerce platforms including Taotian Group, JD.com, and Douyin, focusing on enhancing brand building and service capabilities [2] Group 2: Key Discussions and Insights - Experts shared insights on policy guidance, association support, platform empowerment, and county-level practices, highlighting opportunities for Hubei under the national strategy [6] - Innovative models for assisting farmers were discussed, including the "Association + Base + Supply Chain + Influencer" approach [6] Group 3: Resource Matching and Collaboration - The event featured three main matching zones for direct negotiations between e-commerce platforms, agricultural suppliers, service providers, and new farmers, fostering collaboration [9] - The successful execution of the event marks a new phase for Hubei's "Digital Commerce Promotes Agriculture" initiative, enhancing the digital sales channels for agricultural products and boosting brand value [9] Group 4: Future Activities - Various counties in Hubei are planning additional activities such as live-streaming sales events and competitions to further promote agricultural products and digital commerce [10][11]

Core Viewpoint - The Hubei Provincial Committee emphasizes the need to advance the "Iron-Water-Public-Air" infrastructure planning in the Jianghan Plain to address major constraints on high-quality regional development and enhance overall development capabilities [1][2]. Infrastructure Development - The Jianghan Plain, which includes 11 cities and 56 counties, will benefit 32 million people through a systematic project aimed at achieving goals such as "15-minute access to highways" and an annual increase of 820 million cubic meters in water supply over five years [1][2]. - The region's railway and high-speed rail mileage is below the provincial average, necessitating the implementation of a four-network collaborative strategy with an investment exceeding 218 billion yuan for three major projects [2][3]. - High-speed rail projects, including the Wuhan to Yichang and Xiangyang to Jingmen segments, are set to open within the year, marking the entry of cities like Jingmen and Tianmen into the "350 km/h high-speed rail era" [2][3]. Multi-Modal Transport System - The construction of a multi-modal transport system will enhance the value of the "Golden Waterway," with the Longjing Railway expansion creating new freight corridors and seamless connections between railways and ports [3]. - The expansion of airports, including the renovation of the Jingzhou Shashi Airport and the planning of several general airports, aims to establish a comprehensive transport network integrating high-speed rail, ports, and air travel [3]. Water Resource Management - Despite the abundant water resources in the Jianghan Plain, challenges such as extreme weather and inadequate engineering systems have led to water supply issues, prompting the need for improved water resource management [4][5]. - The water network construction will focus on safety and efficiency, with immediate, medium, and long-term plans to enhance water supply capabilities, including the maintenance of 177 water supply facilities and the addition of 820 million cubic meters of water annually by 2030 [5].

Core Insights - Hubei province has seen the emergence of several regional public brands such as Qianjiang crayfish, Suizhou mushrooms, Honghu lotus root, and Wudang Mountain tea, aiming to expand these high-quality agricultural products to national and global markets [1][2] Group 1: Agricultural Product Development - The "Taste of China Good Raw Materials and CMG Rural Revitalization Launch Series Event" was initiated in Qichang County, Hubei, which is known for its high-quality navel oranges [1] - Qichang County has a history of 2300 years in orange cultivation, with over 130 varieties, a planting area exceeding 400,000 acres, and an annual production of over 1 million tons, generating a comprehensive output value of 20.3 billion yuan [1][2] Group 2: Technological and Market Innovations - The introduction of a million-yuan optical sorting line allows for rapid assessment of fruit quality, enabling the sale of navel oranges by individual pieces rather than by weight, resulting in sales of 3.2 million pounds and revenue exceeding 24 million yuan in just five days [2] - The brand value of "Qichang Navel Orange" has reached 16.678 billion yuan, establishing it as a nationally recognized agricultural product brand [2] Group 3: Lotus Root Industry Growth - Honghu City, a major lotus root cultivation area, has a planting area of 220,000 acres and an annual production of nearly 300,000 tons, with a comprehensive output value surpassing 6.5 billion yuan [4] - The provincial government has implemented the "Lotus Seven Measures" to support the development of the "Honghu Lotus Root" brand, allocating 10 million yuan annually [4][5] Group 4: E-commerce and Tourism Integration - Honghu's lotus root industry has embraced e-commerce, with nearly 8 billion yuan in annual online sales, supported by 682 registered e-commerce entities related to the lotus root industry [5] - The integration of tourism with the lotus root industry has attracted 287,000 visitors, generating a comprehensive income of 900 million yuan from tourism [5] Group 5: Strategic Collaborations - Hubei's cities have formed strategic partnerships with Liangpinpuzi to promote regional public brands through direct sourcing, standardization, and brand promotion [5] - The emphasis on merging local agricultural products with regional public brands is seen as crucial for expanding market reach, with consumer trust being the ultimate goal [5]