Group 1: Company Overview - Lu Ya Bo, the founder of Jin Jia Ying, has dedicated 27 years to producing high-quality silk quilts, establishing the brand as a leader in the industry [2] - The brand's commitment to quality is encapsulated in the slogan "Fake one, compensate one billion," reflecting a strong dedication to integrity and craftsmanship [2] - Jin Jia Ying has received numerous accolades, including the World Outstanding Women Award at the 63rd United Nations Women’s Conference in 2019 and the Gold Award at the Panama Pacific International Exposition in 2021 [2][21] Group 2: Industry Challenges - The private domain marketing landscape has shifted, with 80% of companies experiencing a return on investment (ROI) below 1.0, indicating a failure of traditional strategies [4] - Companies face seven major cycles of inefficiency in private domain operations, including short-sighted strategies, internal conflicts, talent gaps, and reliance on ineffective public domain traffic [5][6][7][8][9][10][11] Group 3: Effective Private Domain Strategies - Successful private domain operations require user asset management, transforming simple user data into detailed profiles for better engagement [12] - Value should be created through contextual solutions rather than merely listing products, enhancing user experience and conversion rates [13] - Data-driven decision-making is essential for optimizing private domain strategies, as demonstrated by a mother and baby brand that significantly reduced customer acquisition costs through targeted marketing [14]