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浪莎股份“双11”持续推进品牌年轻化战略
Zheng Quan Ri Bao Wang· 2025-10-22 12:16
Group 1 - The core viewpoint of the articles highlights Sichuan Langsha Holdings Co., Ltd.'s strategic initiatives to enhance brand visibility and market competitiveness through a young brand ambassador and targeted marketing campaigns for the upcoming "Double 11" shopping festival [1][2] Group 2 - Langsha has appointed actor Ren Jialun as the new brand ambassador, launching the "Jia Ren Limited Series" and conducting special live streaming events on platforms like JD.com to attract younger consumers [1] - The company has seen a significant improvement in its financial performance, with a 56.8% year-on-year increase in net operating cash flow for the first half of 2025, alongside a 28.03% reduction in accounts receivable and an 84.53% decrease in interest-bearing liabilities [2] - Langsha's innovative business model combines in-house design with outsourced production to lower costs, while maintaining a customer-first approach to enhance service and marketing capabilities [2] - As the first publicly listed company in China's underwear industry, Langsha has established itself with a production capacity of 1.2 billion pairs of socks annually, positioning itself as one of the largest sock production bases globally [2] - The ongoing digital transformation and brand youthfulness strategy are expected to provide Langsha with a competitive edge in the market [2]