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一场正在发生的中国工厂“大迁徙”
Sou Hu Cai Jing· 2025-07-09 02:31
在浙江诸暨,一家原本只做外贸订单的袜子小工厂,如今也开始在1688上架商品,甚至尝试起了直播带货。镜头前,老板娘操着一口略带口音的普通话, 熟练地展示着不同材质、款式的袜子。 评论区也不时跳出"一件也发吗?""可以定制吗?"的提问。——在这片原本属于批发商的B2B阵地上,越来越多像这样深居产业链上游的中国工厂,正在 越来越近距离地接触普通消费者。 不同于抖音直播间高清的画质和精细的打光,1688的直播往往就在工厂现场。老板娘背后是挂满各种花色袜子的展示板,地上则堆着成袋的袜子,各色成 品随意摆放,没有布景、没有滤镜,这些画面无一不在告诉客户:这里就是工厂,这就是出厂价。 工厂货走向台前 十年前,大部分工厂的名字都不会出现在消费者视线里。哪怕大家都知道,大多数所谓的欧美大牌,实际都是Made in China。消费者认品牌买单,而工厂 则被层层渠道隔在市场之外。 在那个时代,工厂和消费者之间隔着长长的渠道链条:品牌商、总代理、区域分销、终端门店……每一个环节都是信息的折叠层。 品牌负责和消费者对话,渠道掌握市场路径,而工厂的角色只是生产。很少有人会在意一双鞋、一件衣服究竟是哪家工厂生产的。 如今,这一幕正在被互 ...
“袜都”“纺都”对决篮球,“浙BA”将成下一个“苏超”?
第一财经· 2025-07-08 15:00
2025.07. 08 本文字数:2203,阅读时长大约4分钟 作者 | 第一财经 林靖 "苏超"爆红后,邻省浙江的"浙BA"也火爆开幕了。 7月6日晚,2025浙江省城市篮球联赛(下称"浙BA")揭幕战在绍兴诸暨打响,由诸暨市代表队迎战 柯桥区代表队,主场作战的诸暨队以79∶60战胜柯桥队。 与此同时,赛事刚开始已是造梗与篮球齐飞。例如,"浙BA"工作人员讲解赛事规则时提到,义乌赢 了就代表义乌,输了代表金华。首场比赛诸暨对柯桥,被称为"同山烧"和柯桥黄酒、"袜都"和"纺 都"的对决。 根据"浙江文旅政务"公众号,7月6日下午,浙江省文化广电和旅游厅在诸暨市召开浙江城市篮球联赛 (浙BA)专题部署会,浙江省文化广电和旅游厅党组书记、厅长陈广胜在会上提出,全省文化广电 旅游系统要善作善成,更靠前一步、主动"挑大梁",把文旅的优势资源、专业能力和品牌效应充分融 入赛事的全链条、各环节;更创新一点、积极"整花活",勇于打破思维定势和路径依赖,善用情绪共 鸣激发全民参与热情;更草根一些、善于"接地气",努力将"浙BA"打造成一场全民参与、全民展示、 全民有感的超级大狂欢。 浙江省城市科学研究会副理事长汤海孺对第一财 ...
“企二代”淡出 浪莎股份“去家族化”转型
Core Viewpoint - The recent personnel changes at Langsha Co., Ltd. signify a shift from a family governance model to a professional management approach, indicating a move towards "de-familization" [4][5][6] Group 1: Management Changes - Founder Weng Rongdi continues as Chairman and General Manager, while family members Weng Xiaofeng and Weng Xiaofei exit the core management team [4][5] - The board size has been reduced from 7 to 5 members, with family representation decreasing from 3 to 1 [5] - New appointments include Jin Zhoubin as Deputy General Manager and Lu Mingliang as the new financial head, both of whom are internally cultivated talents [6] Group 2: Financial Performance - Langsha's revenue from 2022 to 2024 was 327 million, 388 million, and 380 million yuan, with net profits of 17.27 million, 22.63 million, and 23.40 million yuan respectively [7] - In Q1 2025, the company reported a revenue of 64.60 million yuan, a decline of 9.65% year-on-year, while net profit increased by 96.33% to 9.31 million yuan [7] - The number of stores decreased from 384 at the end of 2022 to 282 by the end of 2024, a reduction of 102 stores or 27% [7] Group 3: Business Model and Challenges - Langsha relies heavily on the OEM model, with 85.86% of production being OEM, which has led to lower profit margins compared to competitors [8] - The company faced quality issues, including a scandal involving a subcontractor, which highlighted the risks associated with the OEM model [8] - The gross margin has been consistently lower than competitors, with figures ranging from 13% to 20.30% from 2020 to 2024 [8] Group 4: Market Opportunities - The company is focusing on the "Guochao" (national trend) market, anticipating growth in domestic demand for fashionable and personalized innerwear [10] - The "Guochao" clothing market has seen significant growth, with a compound annual growth rate of nearly 16% from 2017 to 2023 [10] - However, experts suggest that Langsha has not effectively capitalized on the "Guochao" trend and faces intense competition in this space [11]
北京荟聚引入瑞典IP长袜子皮皮首展 后续将在全国进行巡展
Bei Jing Shang Bao· 2025-07-04 16:28
Core Insights - In collaboration with the iconic Swedish IP "Pippi Longstocking," Ingka Shopping Center launched the "Summer Fun with Pippi" event in Beijing [1][4] - Ingka Shopping Center operates 38 gathering experience centers across 15 global markets, with 10 locations in China under the brand "Hui Ju" [1][4] - The event aims to enhance consumer interaction through themed installations and activities, including pool parties and music festivals [4][5] Group 1 - The partnership with "Pippi Longstocking" marks the first exhibition tour of this IP in China [4] - The Beijing Hui Ju is designed to create a new urban entertainment space that integrates entertainment, social interaction, and cultural innovation [4][5] - Other Hui Ju locations across ten cities will also launch the "Summer Fun with Pippi" event, incorporating local cultural elements into their activities [4] Group 2 - Ingka Shopping Center emphasizes the deep integration of cultural IP and spatial creativity to provide enjoyable gathering experiences [5] - The company aims to continuously explore the potential of commercial spaces in cultural and social contexts, contributing to the development of urban cultural life [5]
美国财长贝森特:美国不会再生产袜子和毛巾。美国将着眼于高端精密制造业。
news flash· 2025-06-27 14:27
Core Viewpoint - The U.S. Treasury Secretary, Janet Yellen, stated that the U.S. will no longer focus on producing low-end consumer goods such as socks and towels, but will instead shift its focus towards high-end precision manufacturing [1] Industry Summary - The U.S. is transitioning away from low-value manufacturing sectors to prioritize high-end precision manufacturing, indicating a strategic shift in the manufacturing landscape [1]
建议你买便宜的衣服
洞见· 2025-06-23 09:56
只要找对渠道,买到的衣服、化妆品、日用品等 商品 价格能低上好几倍,品质却一点不打 折! 洞见 (DJ00123987) ——不一样的观点,不一样的故事,3000万人订阅的微信大号。点击标题 下蓝字"洞见"关注,我们将为您提供有价值、有意思的延伸阅读。 9.15亿,这是中国网购人群的新数据。 他们一年的网购金额超过了15万亿。 但很多网购人不知道的是,除了大型网购平台, 这不是天方夜谭,而是我认识的一个靠谱商家正在做的事: 帮大家从源头工厂花市场价的零 头就能买到远超价值的好货! 长按识别二维码 添加希妈了解详情 这个商家朋友叫希妈,她 因为 最早在电商公司供应链部门上班,所以会跟大量的供应商工厂 对接 ,慢慢的就积累了大量的厂家资源,也清楚了网购价格的构成。 她说, 网购的现状是:你在购物网站 花钱买的东西,80%是广告费,10%的运营、仓储、物 流费用,10%才是商品的价值。 ▲希妈日常跑厂溯源 品牌方为了在购物网站有流量卖货,支付给了各大购物网站大额广告费,这部分成本又会加 到售价中,由消费者来承担。 再加上仓储、运输等成本,到我们手上就翻了好几倍! 实际上很多品牌 售价高昂的产品,工厂出厂价几十块就能 ...
研发合规 吉林科创企业步履不停
Ren Min Wang· 2025-06-18 07:55
Group 1: Economic Growth and Innovation - In Jilin Province, high-tech industry sales revenue increased by 8.69% year-on-year from January to May, driven by structural tax reductions and other measures [1] - The manufacturing sector, particularly digital product manufacturing and high-tech manufacturing, saw sales revenue growth of 4.28% and 5.25% respectively, contributing to high-quality economic development [1] Group 2: Compliance and Taxation - Jilin Province's tax authorities are collaborating with high-tech enterprises to strengthen compliance systems, providing comprehensive guidance and tracking to ensure legal and compliant operations [1] - The company Luren Socks has transformed its operations through digital manufacturing, significantly improving production efficiency and product quality [2] Group 3: Tax Benefits and Credit Ratings - Luren Socks has benefited from tailored tax services, receiving over 2.11 million yuan in tax incentives in 2024, and has restored its tax credit rating to A-level after previously being downgraded [3][4] - Jilin Chemical Fiber Group invested 762 million yuan in R&D from 2017 to 2024 to overcome technical barriers in high-performance carbon fiber, achieving a 31% increase in sales revenue to 10.264 billion yuan in the first five months of the year [5][6] Group 4: Innovation and Research - Jilin Chemical Fiber Group has established a comprehensive tax compliance culture, integrating risk management into daily operations and achieving significant improvements in efficiency [5] - Long光卫星技术有限公司 has developed a robust tax compliance management system, ensuring that compliance is embedded in every operational aspect, leading to substantial tax benefits [9] Group 5: Future Prospects - Long光卫星技术有限公司 is focusing on artificial intelligence as a key R&D direction, emphasizing the importance of compliant financial management for long-term development [8] - The Jilin Provincial Taxation Bureau is committed to supporting technology innovation by optimizing tax services and implementing favorable policies for high-tech enterprises [9]
白袜崇拜,能让美国再次伟大吗?
Hu Xiu· 2025-06-05 10:15
Core Perspective - The article discusses the intersection of fashion and ideology, particularly in the context of American manufacturing and the "Made in USA" movement, questioning whether this can reshape American style amidst rising isolationism [1][4][22]. Group 1: American Fashion Landscape - Currently, 98% of clothing worn by Americans is produced overseas [3]. - A Bankrate survey indicates that 84% of American respondents prioritize saving money while shopping during holidays, reflecting a long-standing American spirit of practicality and cost-effectiveness [4]. - The rise of the "Made in USA" concept under Trump's administration has sparked interest in domestic production, with some brands aiming for ideological ambitions beyond mere profit [4][5]. Group 2: Emerging Brands and Products - American Trench, founded in 2013, is highlighted as a prominent emerging brand focused on American-made products, with a nostalgic approach to fashion [7][11]. - The company emphasizes quality by sourcing materials from Colorado and manufacturing in New York, aiming to produce garments comparable to European luxury brands [11]. - American Trench's pricing strategy includes a navy blazer priced at $795, which is a compromise between brand values and production costs [11][12]. Group 3: Consumer Behavior and Ideology - The company's sock products, priced at $14, account for 60% of its revenue, indicating a successful strategy in appealing to consumers' nostalgia and political sentiments [16]. - The article notes that the desire for American-made products is intertwined with a longing for a bygone era, reflecting a broader identity crisis in American culture [22][47]. - The historical context of American fashion reveals a struggle for identity, with past movements often being responses to economic and cultural challenges [29][34]. Group 4: Challenges and Future Outlook - The article highlights the decline in the American textile workforce, from 2.1 million in the 1950s to just 471,000 today, complicating the revival of domestic manufacturing [22][23]. - The current trend towards local manufacturing is seen as a reaction to globalization, but it raises questions about sustainability and the practicality of high-cost American-made goods [47]. - The article concludes that while there is a resurgence of interest in American manufacturing, it may ultimately serve as a temporary solution to deeper identity anxieties rather than a sustainable shift in the fashion industry [47].
胖东来“红内裤”事件博主公开道歉!多名员工曾被免职或降级
Nan Fang Du Shi Bao· 2025-05-31 02:50
5月30日晚,自称穿着胖东来红内裤过敏的博主段某公开道歉,称"没有把握好言语的分寸,对法律没有 足够的了解和敬畏"。许昌市魏都区人民法院此前审理了原告胖东来公司与被告段某名誉权纠纷案,判 决段某赔偿胖东来各项经济损失共计40万元。南都记者关注到,"红内裤"事件发酵后,胖东来曾对多名 涉事员工作出免职或降职处理。 随后,胖东来公司安排旗下公司对包含案涉富妮来红色内裤及其他品牌深色内裤、袜子、秋衣秋裤等商 品进行检测,检测报告显示相关商品符合标准。 许昌市魏都区人民法院经审理认为,在胖东来公司积极处理投诉事项,段某没有核实本人皮炎症状是否 系案涉商品所致的情况下,仍在网络平台发布,存在主观过错,对胖东来公司造成的负面影响及损害后 果与段某发布视频的行为存在法律上的因果关系,依法认定段某的行为侵害了胖东来公司的名誉权。 法院酌定段某应当赔偿胖东来公司经济损失数额40万元。宣判后,双方当庭均表示暂不上诉。 南都记者注意到,2月14日,胖东来曾发布关于"红色内裤掉色、过敏以及部门处理过程"的调查报告, 称商品经检测均属于合格品,并公布了部门人员处理结果,实习班长因未按流程标准为顾客处理与解决 被免职、降学习期六个月,值 ...
和田地区税务局:法治护航制造业 税惠润泽稳发展
Sou Hu Cai Jing· 2025-05-29 09:47
国家税务总局和田地区税务局立足区域经济发展战略,创新构建"规范管理、风险防控、精准服务"三位 一体工作模式,推动税收优惠政策与法治保障在制造业领域精准落地,为地方经济高质量发展注入强 劲"税动力"。 公司负责人李博表示:"税务部门不仅送来政策'礼包',更通过深度交流解决实操难题,为企业合规经 营提供了专业支持。" 税惠赋能 浇灌产业创新成长沃土 为助力制造业轻装前行,和田地区税务局打造"政策+服务"双直达通道,运用"标签化管理"实现政策精 准匹配。通过电子税务局、征纳互动平台等渠道,定向推送固定资产加速折旧等优惠政策,并组建"制 造业服务专班"开展上门辅导。 和田县新疆驰翔实业有限责任公司的织造车间内,自动化织袜机高速运转,500余名工人在流水线上忙 碌作业。这家从本地崛起的企业,正将"和田制造"的袜子销往海外市场。 在这条"小袜子织就大产业"的发展道路上,和田地区税务局以"政策找人+服务上门"的精准滴灌模式, 为企业创新注入持续动能。公司现已建成纺纱、织造、成品的完整产业链,成为带动当地就业的示范企 业。 "税务部门制定的全周期税费指引和'互联网+税务'服务,让我们及时充分享受政策红利。"财务负责人 郑永成 ...