Core Insights - The article discusses the rapid growth of the education institution Beier Anqin, which is capitalizing on the "after-school service" market, expanding at a rate of 200 new campuses annually, amidst a significant market opportunity driven by policy and demand [1][2] Market Opportunity - The after-school service market is experiencing a surge due to a 40% unmet demand for services among the 193 million students expected by 2025, exacerbated by the limitations of public institutions post "double reduction" policy [3][4] - Parents, particularly those born after 1985, are willing to pay between 1,500 to 3,000 yuan monthly for professional after-school services, which is 3-5 times higher than traditional options [3] Business Model and Strategy - Beier Anqin has established itself as a standard-setter in the industry, leveraging its founder's involvement in policy compliance and creating a "托管+" model that enhances operational efficiency through technology [6][10] - The company has developed a unique "six-dimensional service system" that standardizes 217 service actions, ensuring consistency and quality across its campuses [10] Expansion and Challenges - Beier Anqin currently operates 1,600 campuses, with over 80% being franchise stores, which accelerates market penetration but also introduces potential risks associated with a light-asset model [7][8] - The rapid expansion strategy has led to concerns about maintaining service quality, as some franchisees may compromise standards to cut costs, impacting the brand's reputation [10][11] Industry Dynamics - The after-school service sector is facing challenges such as a decrease in policy benefits, with public institutions beginning to encroach on market share, as seen in areas like Beijing where government procurement covers 75% of primary schools [13] - Competitors like New Oriental and Xueersi are also entering the market with strong offerings, posing a threat to Beier Anqin's customer retention and profitability [13] Future Outlook - The company must balance scale and quality, transitioning from a focus on the number of franchises to optimizing individual store performance, while evolving from a policy arbitrage model to an ecosystem builder [14]