Core Viewpoint - The establishment of the Financial Culture Academy at Qilu University of Technology aims to promote Shandong's unique financial culture and enhance the province's financial competitiveness, in line with Xi Jinping's directive on building a Chinese financial culture system [1] Group 1: Cultural Foundation - The Shandong Red Financial Museum, located at Qilu University of Technology, is the first specialized museum in Shandong to showcase red financial culture, officially opening on December 19, 2023 [3] - The museum covers over 500 square meters and utilizes various formats such as physical exhibits, images, multimedia, lectures, and research activities to illustrate the development of Shandong's red finance from inception to strength, emphasizing the spirit of "entrepreneurship, dedication, integrity, and service to the people" [3] - The museum includes a reading corner with a rich collection of books related to red culture and has published over ten research works to support the construction of the Financial Culture Academy [3] Group 2: Strategic Services - The Financial Culture Academy aims to expand its functions by leveraging the resources of the Red Financial Museum and the university, including promoting Shandong's financial culture through national exhibitions and storytelling [5] - A themed exhibition on clean financial culture will be held in Shandong, integrating traditional culture with red integrity genes to foster a positive development environment in the financial sector [5] - The university will host the "Yellow River Basin Red Financial Technology and Green Ecological Development Conference" in December 2024, inviting over 150 representatives to discuss green finance and regional collaborative innovation [5] Group 3: Educational Impact - The Shandong Red Financial Museum has been approved as a red financial education base by the China Financial Ideological and Political Work Research Association, collaborating with institutions like the People's Bank of China Shandong Branch to establish the "Shandong Financial Craftsman Academy" [6] - The academy has received nearly ten thousand visitors from provincial agencies, financial institutions, and other universities, becoming a key platform for transmitting red financial culture and showcasing the university's red heritage [8]