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马年贺岁新品全渠道上线
Xin Lang Cai Jing· 2025-12-30 07:44
Group 1 - The core product launch includes traditional postal items, precious metals, cultural creative toys, and IP collaborations, all available for pre-sale through various official channels [1] - The traditional postal item series features the "Bingwu Year" special stamps, which embody deep zodiac and philatelic culture, including a collectible set specifically for those born in the Year of the Horse [1] - The cultural creative series integrates zodiac culture into daily life with playful products like plush toys and fridge magnets, while the intangible cultural heritage series showcases traditional craftsmanship through shadow puppetry postcards [1] Group 2 - The collaboration series activates traditional culture with innovative designs, including a limited edition set linked to the globally popular IP "Harry Potter," which combines the theme of the Slytherin house with the Year of the Horse [2] - Another collaboration features the beloved character "I Am Not a Fat Tiger," offering a lucky charm gift box that includes a rotating blessing coin and a rare large stamp, blending cuteness with auspiciousness [2]
骏程万里 共赴新元——《丙午年》中国集邮生肖·贺岁新品线上发布
Xin Lang Cai Jing· 2025-12-26 10:50
Core Viewpoint - The online launch event for the "Bingwu Year" Chinese Zodiac stamps showcased a series of new products that blend traditional craftsmanship with modern trends, celebrating the upcoming Year of the Horse and emphasizing themes of progress, success, and auspiciousness [1] Product Highlights - The new product lineup caters to diverse needs of stamp collectors, cultural consumers, and trendy creative collectors, featuring traditional postal items and gold and silver collectibles [2] - The "Bingwu Year" special stamps series includes a collector's set specifically designed for those born in the Year of the Horse, featuring a 0.25g pure gold amulet symbolizing health and prosperity [2] - A collaboration with the Beijing Mint resulted in a commemorative note for the "Bingwu Year," which includes a visual of a red horse and features elements that connect to a 12-year zodiac cycle [4] Precious Metal Series - The precious metal series combines artistic design with intrinsic value, marking a significant addition to the New Year collectibles [5] - This year's release includes both 1g and 2g gold versions of the "Bingwu Year" stamps, utilizing advanced printing techniques to enhance their cultural and monetary value [7] Cultural and Creative Series - The cultural and creative series introduces playful and interactive items that incorporate zodiac culture into everyday life, such as plush toys and fridge magnets [8] - Notable products include a collectible set that merges traditional crafts with modern technology, allowing for personalized greetings through NFC cards [8] Cross-Industry Collaborations - The event featured cross-industry collaborations, including a special edition set with the globally recognized IP "Harry Potter," which combines themes from the series with the Year of the Horse [9] - Additional collaborations include merchandise linked to the popular animated film "Nezha," offering various collectible items that resonate with nostalgic themes [11] Availability - All new products are available for pre-sale through multiple official channels, including the China Post online store and major e-commerce platforms [11]