Core Viewpoint - The article highlights the role of financial institutions in supporting the development of the ice and snow economy in Beijing, emphasizing the importance of loans and financial services for businesses in this sector [1][2][3]. Group 1: Financial Support for Businesses - The Beijing Huaxi Ski Resort received a 3 million yuan loan from the Industrial and Commercial Bank of China (ICBC) to strengthen its operations during the ski season [1]. - The ICBC Beijing Branch has simplified loan approval processes, reducing the time for loan disbursement to one week, which has helped over 7,000 new small and micro enterprises since 2025 [2]. - The Beijing Huabei International Ski Resort experienced a 20% increase in visitor numbers this ski season, aided by financial support for infrastructure upgrades [2]. Group 2: Consumer Benefits and Promotions - Consumers, like Tang Liang, benefited from discounts when using ICBC credit cards for purchases at ski resorts and equipment stores, contributing to increased consumer spending in the ice and snow sector [3]. - The ICBC Beijing Branch participated in the "Happy Ice and Snow Season" campaign, which directly stimulated over 30 million yuan in consumption within the ice and snow-related industries [3]. - Future plans include enhancing financial services to support the entire ice and snow industry chain, including sports, culture, equipment, and tourism [3].