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普华永道预测2029年爱娱乐、互联网和媒体行业价值将达到75亿欧元
Shang Wu Bu Wang Zhan· 2025-08-28 15:33
Core Insights - PwC predicts that the value of the media, internet, and entertainment sectors in Ireland will reach €7.5 billion by 2029, growing from the current €6.4 billion at an annual growth rate of 3.3% over the next four years [2] Internet Services - Internet services revenue is expected to grow from €2.6 billion to €3.1 billion by 2029, with an annual growth rate of 2.5%, which is lower than the global average of 2.8% [2] - The number of fixed broadband users is projected to increase by 5.7% in 2024, reaching 1.9 million, and is expected to grow at an annual rate of 5% to 2.4 million by 2030 [2] Mobile Services - Mobile services revenue is anticipated to grow at an annual rate of 3.4%, reaching €1.7 billion by 2029 [2] Internet Advertising - Internet advertising in Ireland is expected to achieve a compound annual growth rate (CAGR) of 9.2%, with revenues reaching €1.8 billion by 2029 [2] Music and Broadcasting - Total revenue from music and broadcasting is projected to grow at a lower CAGR of 2.2%, reaching €517 million by 2029 [2] Newspapers - Total revenue from newspapers is expected to decline at an average annual rate of 5.3%, dropping from €300 million to €228 million by 2029, which is higher than the global average decline of 2% [2] Video on Demand - Video on demand (VOD) revenue is expected to grow nearly 7% annually, reaching €309 million by 2029 [2] Film Industry - The film revenue in Ireland is projected to grow at a rate of 4.7%, surpassing the global average, and is expected to reach €126 million by 2029 [2] Industry Resilience - Despite broader economic uncertainties and a slowdown in consumer spending, the Irish media and entertainment industry continues to show stable growth and resilience [2]